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It’s Our Birthday!

🎉HAPPY BIRTHDAY TO US!!!!🎉Pandamonium Publishing House 50% off all of our courses one day only (October 1st) to celebrate our 6 years in business! Email 🖤🐼pandapublishing8@gmail.com for your 50% off coupon code! Can be used anytime and makes a great gift!

Check out our courses here: http://www.pandamoniumpublishing.com/shop

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The Cons of Self-Publishing

August 18, 2021- Yesterday, we spoke about the pros of self-publishing; we can call this part two to discuss the cons of the same subject. The more educated authors are about the publishing industry, the options, and expectations, the better chance they have of being published or at least choosing the best fit for their work.

  1. Initial and ongoing investment. Self-publishing can cost anywhere from $5,000 to $10,000+, and there are ongoing expenses. If you don’t have the funds to invest in an editor, formatted, designer, and publication, it’s going to be a tough road, and you’ll get a less than good product. The point is, most people can spot a poorly done self-published book a mile away based on the cover alone; then they pick it up and can see from the interior that it’s sub-standard. They’ll keep their money and spend it on a book that looks the way that it should, no matter how compelling the story.
  2. Too many hats. You are the person in charge of everything, as mentioned in the post before this one. You’ll be the one answering emails, interviewing graphic artists/illustrators; you’re the marketing and sales team as well as the social media guru. You’re the shipper, receiver, inventory orderer and fulfiller, and the person responsible for maintaining your website. There are at least fifty jobs that you’re responsible for while self-publishing. You could hire some personnel to help you, but most of the time, there’s not enough money left in the budget, so you end up doing everything yourself. This is not only time-consuming but counterproductive. Don’t be a jack of all trades master of none.
  3. People. You’ll need contacts for bookstore signings, graphic artists, illustrators, formatters, a printer, and an editor. You’ll need a group of beta readers, people who will give you honest reviews, and the right distributor. You’ll need an accountant, social media specialist, marketing manager and more. The list is long; be prepared to have a ton of doors slammed in your face before ever getting in front of your target audience.

I don’t say any of this to discourage you, but to be truthful that YOU must be the right type of person to take the rejection that comes with self-publishing. It’s not for the faint of heart or the easily rattled.

Here’s how we can help you on your self-publishing journey: http://www.pandamoniumpublishing.com/shop; check out the classes and services that we offer.

 

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Pros of Self-Publishing

August 17, 2021– During August, we’re talking about what publishers want! We want you to be informed and educated about the publishing industry so that you can make the best choice for your work. Today, we’re talking about the Pros of Self-Publishing; all the good stuff makes this publishing option very attractive to the right person. But, more on that later, let’s sink our teeth into today’s subject:

  1. Creative control. The author is in control of the project from beginning to end; cover design, editing process and changes to the manuscript, the size, page count, layout, formatting, inventory, sales, distribution, price point, and marketing are just some of the things that the author is fully responsible for.
  2. Higher royalty rate. When authors choose to self-publish, they get to keep more money. There is an initial investment on their part to get the book to market, but after costs, the profit is all theirs! Once they get enough sales under their belt to cover the initial investment, the rest is profit in their pocket. Plus, there are additional ways to make money as a self-published author, such as school visits, speaking fees, and lectures, for example.
  3. Continuing ed. Authors should be mindful of furthering their careers and take as many continuing education classes as they can afford. Writing is something that needs to be continually improved upon, and the publishing industry is constantly changing. It’s best to keep up with what’s going on in the market and what it demands. As a self-published author, one can decide where they would like to study as most writing continuing education classes are held abroad. I’ve been fortunate to travel globally to hone my craft of publishing and writing, and the benefits have been incredible. Not only have I been able to see and study new places, but I have build friendships that have lasted a lifetime just from attending writing conferences abroad.

With every good thing, there is always an opposite. Stay tuned for tomorrow’s post on the Cons of Self-Publishing.

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Cons of Traditional Publishing

August 16, 2021- As we continue our theme this month of what publishers want, we’re touching on the cons of traditional publishing. Last week we spoke about the pros of traditional publishing, so let’s explore the alternative.

  1. You have no control. The publisher is in total control of your manuscript and your book. They choose the parts they want to cut or extend, hire the cover designer and ensure that the book looks the way it needs to whether you like the cover art or not. Publishers turn the manuscript into something saleable because publishing is a business and your book is a product.
  2. Expectations are high. The industry is changing and has been for a while. Publishers now rely on authors to pull their weight. Not only do they expect authors to engage with their readers at book signings and events, they ask them to be active on social media and have an author platform in place before the book is published.  Authors are also expected to promote their books on various platforms. There are minimum sales targets for reprints, and if the book doesn’t reach that minimum, it will not get another print run.
  3. No guarantees. Authors might not get a reprint of their current book or another publishing deal, even if published in the past. Things change all the time, and new authors and ideas come into play. There are no guarantees in publishing or life.

The point is to treat each book as if it were your first; put the work in, be active in the promotion and sale of your book, and keep writing!

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Pros of Traditional Publishing

August 13, 2021- We’re talking about what publishers want during August, and today I thought it might be good to talk about the pros of traditional publishing. Why an author would consider traditional publishing as an option, and on Monday, we’ll chat about the cons. Let’s dive in:

  1. You get paid for your work. This is every aspiring author’s dream, to be paid for their work! After years of struggling, you’ve finally made it! In traditional publishing, the publisher purchases your work and pays you an advance or royalty. All you have to do is write the book and complete the revisions that the editor expects. Plus, you will receive a royalty on your book for the life of the work.
  2. Everything is handled. From your marketing plan to publicity, book signings,  and bringing your book to market, the publisher takes care of it all. They tell you where to be and when. They take care of you and your book from beginning to end. Publishers also handle the sales, payments, earnings reports, and inventory, as well as editing design, formatting, and creation of your book.
  3. Opportunity. Publishers have a vast network of contacts, and from those contacts comes opportunity. Your book and your face have the potential to be in front of a ton of people and media personnel. You’ll have opportunities that most people can only dream of!
    Authors can be found in documentaries (like ours!): https://drive.google.com/file/d/14HpvaRHvxk1T4J4NbRdvXwRQ3VpkAZOs/view?usp=sharing
    in newspapers, on radio segments and podcasts, on blogs worldwide, interviewed on internet segments, YouTube Channels, and red carpets.

There are many pros when it comes to traditional publishing, and publishers want to see that you are informed about how the various types of publishing work. Know what you’re getting into. Happy Weekend, everybody! See you on Monday to talk about the cons of self-publishing.

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Speech Writing (Part 2) The Mechanics

July 14, 2021-Yesterday we talked about best practices when preparing for your speaking engagement and the overall attitude you should have when publicly speaking. Today we’re focusing on the mechanics of speech writing. Let’s get started!

To write an engaging, informative, and interesting speech, here are 5 tips to help you:

  1. Clear, relevant message. What do you want your audience to take home from your speech? What action do you want them to take? What do you want to teach them? What should they remember? The clearer you are about these points, the more relevant and targeted your message is, the more valuable your talk is to your audience.
  2. Outline. Just like writing a book, a speech is no different. You must begin with an outline to keep you organized and allow you to make your point effectively. Your speech should have an introduction, a middle, and an ending that includes a call to action such as purchasing your book, or signing up for your newsletter, or booking their spot at your next workshop.
  3. Storytelling. People remember stories when relaying and recalling information. Stories make a big, memorable impact when told properly and when details are remarkable, shocking, inspiring, or heartwarming. Make sure that the story in your speech is repeatable and sharable. Ask yourself if it’s buzzworthy! If not, leave it out.
  4. No PowerPoint. Powerpoint is dead. So are cue cards. Yep, it’s time that you memorized your speech, and when you get good enough at it and have practiced and given the speech several times, you won’t need to use anything as a crutch or distraction. The fact is, the more data, PowerPoint slides, and notes you use, the more amateurish you look to your audience. You look like less of an expert. Plus, slides and data are usually boring, and you want your speech to stand out and make a memorable impact.
  5. Keep it Simple. Don’t use eight words when four will do (please write this on my gravestone) and leave the complicated language out. When delivering your lecture, the more superfluous you are, the more disinclined your audience will be to acquiesce to your request of paying attention to your speech. See what I mean? Don’t use a word salad to make yourself seem intelligent; the only thing that does is make your audience disengage.

Here’s the formula: 

Interesting fact for your audience (did you know?) to immediately grab their attention—-jump into a story—-get to your main points—-wrap everything up with a bow—-call to action—answer audience questions—call to action again.

Write your speech and practice, practice, practice!

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Business not Busyness

June 22, 2021-Author mindset is our theme this month and today we’re talking about “busyness”. We all know that being busy does not always translate to being productive; in fact, being busy is often just a front for procrastinating on the big tasks.

When I ask fellow authors about how things are going, more often than not they’ll say something along the lines of, “I’m so busy it’s not even funny,” or “It’s insanity as usual!” I know what those statements are code for because at one time, I was saying the exact same thing.

The truth is the only reason why we feel like we’re barely keeping our heads above water or that we’re drowning in our work is because we’re focusing on too many small tasks that do not bring us the type of results that we’re looking for! Authors are creative people who are prone to experiencing overwhelm and I find that when this happens, we turn away from the big projects and hard work to focus on meaningless day to day things that can quite simply and effectively be delegated.

LEVERAGE is your best friend as an author. But what does leverage mean? It means that you’re using your resources in such a manner to free up your time so that you can focus on what’s most important!

With a positive author mindset, you know that time and results are important to your ongoing success, so why not help yourself turn down the burner on stress? Here are three ways that you can use leverage to get excellent results in your writing life:

1. Delegate. The best bosses know how to delegate. This means that we match the right person to the job that is most likely to benefit from their skill set. For example, if you’re a self-published author you could delegate your sales numbers, taxes, accounts receivable and payable to an accountant. This is one high stress item off your plate that frees up mental and physical space so that you can do things that are more pressing.

2. Outsource. As an author are you wasting your time editing your own work? Maybe you have a great idea for a book but you don’t have time to write it? Do you need help with your schedule? Hire an editor or ghostwriter or virtual assistant to help out! Outsource anything you can so that you can focus on creating more opportunities for your writing life and expanding your network.

3. Use resources available. A lot of authors work from home and this carries a whole other host of responsibilities. We see the laundry piling up, the dishes in the sink, and the empty fridge. These unfinished, need-to-do tasks play havoc with our heads and we find ourselves washing dishes instead of writing. There are plenty of resources available to take some pressure off your plate (and clean them!). Use things like grocery delivery service, or a housekeeper to come in and clean once a week, or a student that’s looking for volunteer hours or back to school cash to mow the lawn. There are plenty of resources out there that can help you free up time to focus on your writing life.

You may think that all of this sounds expensive; there are initial costs involved, but leverage is used to free up your time so that you can do things that bring you more money and time. YOU ARE WORTH IT! Authors struggle with this undeserving mindset because they feel like they don’t deserve to hire any help or that they can’t afford it. Look at your budget as an author and find out where your money can be best spent! Make an investment in yourself and your future by focusing on the big picture, big moves, and big results.

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YET.

June 17, 2021-As we continue our theme of author mindset this month, let’s look at the power of yet in this epic YouTube video! https://youtu.be/hiiEeMN7vbQ with Carol Dweck. This will translate to your writing life as an author by reminding yourself through every challenge-not yet!

https://youtu.be/hiiEeMN7vbQ

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90% of Authors Fear THIS

June 11, 2021-Author Mindset us our theme this month and I certainly hope you’re getting lots of valuable information and putting it into action! I’m going to tell you something that most authors dread…they hate it so much and it scares them to death.

Today we’re talking about the Fear of Selling! This is a HUGE barrier for most authors and takes a toll on their positive outlook and mindset indeed.

When authors think of selling their books they equate the practice with that of a used car salesman; it gives them an icky feeling and most of them don’t realize how much harm this is doing to their book sales, confidence levels, and growth as an author. Plus, used car salesmen trick people, sell them things they don’t need, and are deceptive. Authors are none of those things.

People buy YOU first and then they buy your book. This is the first rule of selling.

So how can authors be more confident when talking about themselves and their work and selling their books? Here are three tips:

1) Focus on your target. Authors struggle with selling and the reason is this: THEY ARE SELLING TO THE WRONG PEOPLE. Instead of focusing on their target customer (specific demo and psychographics and those most likely to buy), they think they should talk to everyone. Not only is this exhausting, but it’s highly ineffective. Don’t offer people your book who aren’t interested or don’t have a need for it! Simple. For example, if you’re selling a children’s picture book at a book signing, you’re not going to approach a teenager and ask them to look at your stuff. They have no need or want for it. This is why it’s ESSENTIAL to define your target so that you don’t waste your time and theirs.

2) Let them decide. It’s not your job to make judgements about your customer and whether they will or won’t buy your books. Your job is to make a connection with the person, educate them about your work, and offer them the opportunity to take your book home.

3) Remember this. Authors have said to me, “I don’t want to bother people with my book, I don’t want to be a pest.” And to them I say, “It’s a shame you have a book you don’t believe in and even worse, that you don’t believe in yourself. There’s a person out there who needs your book and it’s unfair that you’re not willing to share it with them.” This is the reason why you became an author-to tell your story and inspire others to do the same!

Don’t be among 90% of authors who have a fear mindset about selling. Remember that you are enough. If you’re struggling, we can help. Check out our course here: https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/