April 3, 2019– Did you see the image that goes along with this blog post? It says, How to Sell Books Without Marketing. I’m going to tell you exactly how to do that in two simple words, YOU. CAN’T. It makes me crazy when people go around spewing incorrect and irresponsible advice to self-published authors who really want to sell their books.
Marketing is the catalyst that moves EVERY business, not just the book business! Without marketing, how are prospective readers ever going to find out about your work? Without marketing how can they find where to buy your book? Where can they find out about you as an author and how can they find out about new releases you have coming out? ONE WORD. MARKETING. Let’s explore a couple of different options for the best ways to market your self-published book.
Word of mouth. We all know that word of mouth is the best way to sell anything; from movie tickets, insurance, books, and everything in between, word of mouth is the most trusted source of marketing. Word of mouth marketing is the most effective form of marketing because people trust the opinions of others (their peers, friends, relatives, and their immediate circle of people). Let’s say that you’re out on the weekend with some friends and one of them tells you about a fabulous new restaurant in your town; they talk about how excellent the service was, how fast their food came out, and the stunning decor of the restaurant. They also tell you that it was the best steak they’ve ever had and that you must try it! What are you going to do? You’re going to check it out of course! Same goes for books, readers who liked your book are more likely to tell others about it, this will lead to more sales of your title and at the very least, more hits on your website!
Interactive marketing. This is also known as event-driven marketing which means that your readers have a two-way communication channel to connect them to your company. You as the author interact with your readers on many different levels and some of these include, shows, book signings, skype sessions, library talks, and any time you’re out in public. Interactive marketing is essential to your success because it lets your readers know that you care about them and what they have to say. It lets you meet them face to face and create a two-way relationship!
The above two types of marketing are obviously not an exhaustive list of all the options that are available, but they are an excellent and most important place to start.
February 28, 2019– I had the absolute pleasure of meeting author Jarrett J. Krosoczka at the Society of Book Writers and Illustrators conference in New York City. He was the keynote speaker and in my opinion, one of the best speakers at the event bar none. His story was moving, emotional, and hard to listen to at times. I hope that you’ll check out his YA graphic novel, Hey, Kiddo, it’s fabulous and beautiful. Here’s a video of Jarrett talking about his book. Enjoy!
December 19, 2018– Failure is a part of life, everybody fails at something one time or another. It’s important to embrace failure in a way that we can learn and grow from it. I’m a big believer that every no brings us closer to a yes. It’s easy to get discouraged, but I promise that failure isn’t so bad! Maybe you’ve failed at securing a book deal, maybe you’ve failed in reaching the target you set for yourself in book sales, or you’ve received yet another rejection letter; whatever it is, don’t give up! Here are three reasons why failure is a good thing:
Failure is a great teacher. Here’s the thing; failure is going to happen no matter how hard you try to avoid it so don’t fear failure, embrace it! Failure teaches us more than success ever will. Don’t expect to fail, but when it happens, accept it and move on. However, don’t make the same mistakes repeatedly, learn from them, get better, and move on.
Failure helps us reach our potential. When we have a no fear attitude, we are able to take risks and when we take risks, we get the chance to be rewarded. It’s when we operate outside of our comfort zones that we accomplish the most. Trying and failing is better than not trying at all. Failure motivates us to do better, push harder, and persevere until we succeed.
Failure builds character and keeps us humble. When our egos are in charge, we don’t learn anything; our egos always want to be right which is dangerous because of course, sometimes we are wrong. Failure reminds us that we still have a lot to learn no matter how much we think we already know! Failure reminds us that we can do better and that as long as we are willing to keep trying, we will succeed eventually.
Now, I know this post is probably not what you want to hear, but if we don’t look at failure as an opportunity, then it’s wasted and we are likely to keep making the same mistakes again and again. Fail forward; it’s the only way.
December 17, 2018– You’ve seen it on bookshelves across the country; James Patterson and Bill Clinton, Stephen and Owen King, and soon enough, yours truly with an author I have yet to introduce you to. (I’ll talk about this next year because I know how you guys love waiting for surprises;)
Co-authoring is on the rise so let’s talk about how to do it right because there is a whole pile of ways to do it wrong! Here are some ways to destroy your chances of collaborating successfully and how to ruin your working relationship with the author you’ve chosen to pair up with.
Moving too fast. Writing with someone is essentially like getting married; it’s a terrible idea to get engaged on the first date and let’s face it, people who do this aren’t likely to last. Same goes for collaborating with another author; read their stuff, get to know their style and strengths, and allow them the time to do the same for you. Also, be sure to decide if the person you want to work with is a good fit for your personality; you guys will be spending a lot of time together and the last thing you need are major personality clashes. That won’t work for anyone.
Not planning. Planning is quite literally the thing that either supports or inhibits your success while writing with someone else. If you don’t have a plan, you’re screwed. I’m a massive fan of outlines, and I use them always, that’s why I recommend 3 frameworks when collaborating: A) General outline of the book from start to finish, B) An overview of what author number 1 is working on C) An overview for what author number 2 is working on. Your outlines should include deadlines because if they don’t, what’s the point? We both know it will never get finished. This outline had better include what the marketing expectations are for both parties once the book is published or you’re going to have a killer headache sorting things out at the end of it!
Lack of communication. Not clearly defining the expectation of both parties is a recipe for setting yourself on fire. You don’t want to burn, and you don’t want the other person to burn either, you guys are a team; decide how often you’re going to communicate and how the communication will be sent. Also, make perfectly clear who is responsible for what. Communication is key, and if you can’t communicate properly with the person you’re going to collaborate with, how the hell are you going to co-author with them?
No Genre. For the millionth time, you can’t hit a target you can’t see. If you don’t know WHAT you’re writing, HOW are you supposed to write it and market it? You can’t. Pick a genre and stick to it. The writing marketplace is structured by genre; where will you put your book on the shelf when it is finally finished if you don’t know which genre it falls into? Your book isn’t for everyone, and if it is, your book is for no one.
Collaborations on any type of work can be risky, but that shouldn’t deter you from creating fabulous art with your fellow writers. Just make sure you follow the above tips and work with someone who is as awesome as you are!
December 3, 2018– A lot of authors have this problem, they just aren’t motivated to write or work on their novels. It’s a massive problem with new and upcoming authors, and the last thing that I want to happen to you is for you to be another one of those authors who starts something but never finishes it.
I can’t tell you the number of times that I’ve been at an event or doing a book signing where people come up to me and say, “I wrote a book too!” As soon as I say, “Oh, awesome; what is your book about?” Nine times out of ten the person will say, “Yeah, but I never finished it.” The easiest thing in the world is to start something, the hardest thing is to finish it. Be a finisher. I’m in the camp of thinking that believes that if you’re not going to finish something, don’t bother to start. Harsh, I know, but it’s true.
Here are some tips on helping you get motivated to write even when you don’t feel inspired.
Set a timer. This works wonders when I’m not feeling it. I sit down at my laptop and set a timer for just fifteen minutes. I start writing, and most of the time it’s garbage, but guess what? I just turned on the faucet and the words begin to flow. Before I know it I’m writing way past the time of fifteen minutes. It works for me every, single time.
Know that your mind is playing tricks. No one is always motivated so that is why we must learn to be disciplined. Your mind will do whatever it can to distract you from completing a task that you aren’t motivated to do. Stick to a writing schedule it’s half the battle. Don’t do a load of laundry, don’t load the dishwasher, don’t turn on the television, don’t answer emails. Do sit your ass in the chair and do your job.
Make an appointment with yourself. This is sort of the same as the point above in sticking to a schedule, but I mean that you should quite literally schedule a writing appointment with yourself. Scheduling your work keeps you accountable to yourself and bosses don’t cancel. Keep that in mind the next time you decide to cancel the appointment you made with yourself.
October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!
We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.
So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.
So here’s to all of my streetwise colleagues, I salute you.
September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?
A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.
I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.
As I own a full-service publishing house, I have some tips on running a successful writing business:
What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?
It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!
August 27, 2018- You are a self-published author. I want to know how well you do this one thing. It’s something that some of us shy away from, it’s something that can be uncomfortable for most, but it’s something that is imperative to your success.
Some of you may be saying, “Of course I do this!” But, for others, death is more welcoming than completing this task.
What is that one something that is imperative to your success as a self-published author? It’s self-promotion! Here’s usually what happens:
Author writes the book. Edits are done, cover designed, etc.
They get someone to print it.
Hundreds of copies of their book sit idle in their garage.
I’ve broken this down to the simplest point. Of course, there is much more that goes into the in-between of writing to print. So, let’s get to the meat of the conversation and talk about the hundreds of copies that just sit idle in the author’s garage and what to do about it! Self-promotion is the key to your success. If people don’t know about you and your book how the heck do you expect them to buy it? Your biggest problem is obscurity. Once people start to take notice in what you’re saying they’ll take notice of what you’re selling.
You MUST create a marketing plan BEFORE your book comes out. Why? Because you need to know where you’re going to know when you’ll get there. Set goals, but develop a comprehensive marketing plan. Author platform is also crucial, but that’s a whole other blog post:)
Self-Promote. Yep, I said it. Get used to talking about yourself, your book, and your work. Get ready to start promoting your book to everyone you come in contact with. Get ready to pound the pavement, have doors slammed in your face, and get ready to be told NO a thousand times. You have to develop a thick skin. There are a lot of haters out there and do you know why? Because they can’t do what you do.
Believe in yourself and your work. You must believe that what you’ve written is valuable and that people want to know about it! I remember reading the 10 X Rule by Grant Cardone, and one thing in the book stuck out in my mind, it went something like this: “I don’t want to push my product on people!” and Grant Cardone said, “It’s a shame you have a product you don’t believe in.” This hit me like a ton of bricks, and I NEVER hesitated again to approach someone with my books. Do you believe in your words? Do you believe in yourself? If not, don’t bother writing another word. If you don’t care, neither does anyone else. Stop, go get a different job, and chase another dream. Let me tell you something though, believing in yourself is the only way to make your dreams come true. It starts with that. The second thing is taking action. That’s it. It’s that simple.
So, how well do you self-promote? How much do you believe in yourself? How much action do you take?
August 17, 2018- This is for all of my self-published author friends and colleagues! I want to know, are you a bad decision maker? I know that in the past, I certainly have been. It is imperative to be a good decision maker when self-publishing because so many things require your attention! Here’s what I’ve learned along the way in my own publishing journey:
You base your decisions on ego. If you think that you know it all, you’ve got a problem. Let’s say that your an expert in a specific field like illustration, you may assume that your expertise in that field will translate to every other area in bookmaking such as marketing, advertising, and writing. Well, my dear friend, you would be wrong. Instead, assemble a team of people whose expertise rounds out your own and reap the benefits of multiple perspectives.
You rely on the momentum effect. Yes, I do believe that some past events can predict future events, BUT this is not always written in stone, and there’s a problem with thinking this way! The world is continually changing and evolving. If you’re only relying on your tried-and-true methods and are blind to other options, you’re going to be in trouble. It’s important to learn from the past, but to keep your eyes on the future. Know what’s going on in your industry so that you can continuously pivot and be on top of your game.
You’re Lazy. If you’re a self-published author, then I have news for you, you’re an entrepreneur whether you like it or not. Entrepreneurs have to be curious and hungry and always on the lookout for new opportunities. If you only make decisions based on how comfortable you feel and refuse to try anything new, this industry will chew you up and spit you out.
You’re indecisive. Ugh. Nothing makes me cringe more than people who can’t make a damn decision. Yes, there are some decisions that need to be thought about carefully, but let’s face it, most decisions can be made in a matter of seconds! If you can’t decide where you’re going on your self-publishing journey, then why would it matter when you get there? You can’t hit a target you can’t see. Make a decision and stick with it whether it’s right or wrong. You’ll find out eventually and remember that indecision is a decision!
You see the trees and not the forest. Take a look at the big picture! Good decisions are always made with the big picture in mind, but if you’re always worried and focused on putting out fires and solving minor problems, you’ll never be able to properly plan ahead. Don’t Major in Minor things. You get me? Delegate the smaller decisions to those who are in your corner. You don’t need to worry yourself with minor details that don’t really matter in the long run.
So, the good news is that if you do any of the things above, you can choose to stop doing those things immediately and become a better decision maker! It’s not always easy, but it can be done. Trust me, I’ve done it.
Here’s to your writing success,
Pandamonium Publishing House, We make reading and writing exciting!
Are you having trouble knowing what to say and how to say it? Do you need help with organizing your thoughts, words, and ideas? You’ve come to the right place, we make writing easy and take away all of the guesswork.
Whether it’s blogging, copywriting, ghostwriting, editing, content creation, speeches, toasts, newsletters, a corporate storybook, social media posts and hashtagging, or a catchy tagline for your business, we’ve got you covered!
Contact us today at firstname.lastname@example.org or by phone at 905-979-4949 for a full list of services and a free quote.