June 17, 2021-As we continue our theme of author mindset this month, let’s look at the power of yet in this epic YouTube video! https://youtu.be/hiiEeMN7vbQ with Carol Dweck. This will translate to your writing life as an author by reminding yourself through every challenge-not yet!
June 11, 2021-Author Mindset us our theme this month and I certainly hope you’re getting lots of valuable information and putting it into action! I’m going to tell you something that most authors dread…they hate it so much and it scares them to death.
Today we’re talking about the Fear of Selling! This is a HUGE barrier for most authors and takes a toll on their positive outlook and mindset indeed.
When authors think of selling their books they equate the practice with that of a used car salesman; it gives them an icky feeling and most of them don’t realize how much harm this is doing to their book sales, confidence levels, and growth as an author. Plus, used car salesmen trick people, sell them things they don’t need, and are deceptive. Authors are none of those things.
People buy YOU first and then they buy your book. This is the first rule of selling.
So how can authors be more confident when talking about themselves and their work and selling their books? Here are three tips:
1) Focus on your target. Authors struggle with selling and the reason is this: THEY ARE SELLING TO THE WRONG PEOPLE. Instead of focusing on their target customer (specific demo and psychographics and those most likely to buy), they think they should talk to everyone. Not only is this exhausting, but it’s highly ineffective. Don’t offer people your book who aren’t interested or don’t have a need for it! Simple. For example, if you’re selling a children’s picture book at a book signing, you’re not going to approach a teenager and ask them to look at your stuff. They have no need or want for it. This is why it’s ESSENTIAL to define your target so that you don’t waste your time and theirs.
2) Let them decide. It’s not your job to make judgements about your customer and whether they will or won’t buy your books. Your job is to make a connection with the person, educate them about your work, and offer them the opportunity to take your book home.
3) Remember this. Authors have said to me, “I don’t want to bother people with my book, I don’t want to be a pest.” And to them I say, “It’s a shame you have a book you don’t believe in and even worse, that you don’t believe in yourself. There’s a person out there who needs your book and it’s unfair that you’re not willing to share it with them.” This is the reason why you became an author-to tell your story and inspire others to do the same!
Don’t be among 90% of authors who have a fear mindset about selling. Remember that you are enough. If you’re struggling, we can help. Check out our course here: https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/
June 7, 2021– We are talking about Author Mindset all this month and I’m excited to dig into some really cool stuff about the brain, beliefs, and what’s potentially holding you back from living our best author life.
I’ve been so fortunate to have the opportunity to work on some really fabulous projects with incredibly talented authors. The topics that have been presented have been fascinating and one in particular had me flying down the rabbit hole at lightning speed; the subject matter was energy and limiting beliefs.
How you see yourself as an author has a HUGE impact on your success and by believing that you’re less than you are, doesn’t serve you.
Imposter syndrome (feeling like you’re not good enough and an imposter in your field/believing that others see you as incompetent) is common among authors here’s why:
1) Compare-When we start comparing ourselves to other authors, that’s when we give up our power! You are who you are and you write how you write, that is enough!
2) Focus-When we focus on our past failures we tend to feel like imposters. It’s important to forget the past, learn from it and move on. Don’t focus on the things that didn’t work out, focus on your achievements to date and what you hope to achieve in the future.
3) Perfection– If we wait for perfection, we’ll never begin. Your writing doesn’t need to be perfect and guess what? It never will be and neither will you, but who cares? Focus on improvement, not perfection and you’ll never feel like an imposter.
Be your authentic self as an author and don’t worry about how others see you; all that matters is how you see yourself!
April 28, 2021-I am so excited to wrap up this month’s theme of pushing the envelope in your writing! I hope that you will enjoy our guest blogger Tim Ford, who is the author of the Mitch Strongbow series! If you haven’t read his work yet, you’re missing out on a brilliant mind and even more brilliant storyteller. Here what he has to say:
My name is Tim Ford, and I am a writer. Well, truth be told, I am a storyteller, the editor truly makes me a writer. For me, my whole writing career has been a challenge, a challenge that I met head on, no surrender. I never graduated high school; in fact, I don’t even have grade 10 English. But as I stated above, I am a storyteller, self-taught.
Approx. 14 years ago, I was working night shifts over the Xmas holidays. I truly felt pissed off leaving my family, and heading to work. Everyone was enjoying Christmas dinner, and for me, well mine was packed up and taking to work to be nuked.
I have always had this storyline, character in my head. From time to time, I would write some stuff out, put it away until I felt the need to write out more of the story. So, while working over Christmas, I could have sulked, felt sorry for myself and turn that 12-hour shift, into a shift that seemed to never end, or do something that truly made me happy, my joy to my world, my celebration. Pulled out my notes, brought up a Microsoft Word page, and started to bang away on the keyboards. The feeling was rather euphoric, I felt so alive. Time meant nothing, that crazy Irish imagination of mine was firing on all cylinders. And you know what, I couldn’t wait to my next shift. To bring more of Mitchell Strongbow to life.
Now confidence is either your best friend, or worst enemy. I thought I had a solid storyline, but I realized, my lack of education quickly rose to the surface, we are talking warp speed. The fear was real.
Luckily for me, several curious coworkers asked what all was I doing pecking away on the keyboard like a chicken. I explained my story. I could tell I intrigue them by my storyline. They would ask for me to send them some stuff. Nervously I did, and the feedback was outstanding.
Originally my storyline was just this 17-year-old asking out a classmate to a New Year’s Eve party. Now, heck, I am in book 17 of the series.
My new challenges are not repeating the same storylines. Remember who all the characters and plotlines are, and also for each contract kill Mitch performs, it has to be unique, not the same bang-bang their dead.
I have also recently retired. I preferred to work night shifts. I would say 80% of my writing would take place between 22:00 and 04:00. My thought process would peak during these hours. Now, no way can I stay up that late. So, I need a new peak writing time, that has been a bit of a challenge, discipline will be the key for me.
And also, the Covid world, it is truly a dark world, not much sunshine in the world these days. The Strongbow series gets very dark at times. It was hard going down the Strongbow rabbit hole as when I came back up, the world much like Mitch’s world, still surrounded by darkness.
Check out his collection here: http://www.pandamoniumpublishing.com/shop
April 15, 2021– We’re halfway through the month, and we’re focusing on pushing the envelope in our writing. We hope that you have enjoyed the information so far! Today we’re going to focus on conflict, and no matter which genre you write in, whether it’s kids, historical fiction, sci-fi, or everything in between, your story needs conflict!
Person vs. Person is pretty typical and is what most stories focus on—person vs. person is one against the other, good vs. evil, the good guy always wins, there are a protagonist and an antagonist. But let’s explore something far more interesting that can help you push the envelope in your writing by talking about the three most boundary-pushing types of conflicts there are:
- Person vs. Society-Struggles between individuals and social codes in their world. There is a conflict between what a character desires and what society demands or expects. This could be where a character doesn’t quite fit into societal norms and finds themselves on the fringes or rebelling against society in general. For example, in a historical fiction book, society could dictate that women should be seen and not heard, not have children out of wedlock, and wear dresses, but your main character goes against that, stands up for herself and what she believes in, and bucks the norm. For an excellent read that showcases Person vs. Society, click here: Duty’s Daughter – Pandamonium Publishing House
- Person vs. Supernatural-Conflicts between characters and otherworldly events, entities, or paranormals. Conflict occurs when a character faces resistance from a supernatural force such as magical forces, otherworldly beings, deities, or unexplained energies. Many Hollywood blockbusters touch on this type of conflict (a la Stephen King, IT and pretty much everything he’s written). A great example of this type of writing and story is available here: Once Upon a Vision – Pandamonium Publishing House
- Person vs. Technology-Conflict between characters and scientific discovery. In this type of conflict, the character is usually faced with a battle against technology that has become too powerful, too invasive, or is being used by another force for evil. A fabulous take on this type of conflict can be found here: Machinia – Pandamonium Publishing House
Now that you know there are ways to change the conflict in your writing to push the envelope, what are you waiting for? Get to work! Check out our entire collection here including books, courses, and services: Products – Pandamonium Publishing House
January 21, 2021-As we enter the final week of our Best Seller Bootcamp, here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/ we have a number of things to still cover! As an author with a platform . are you using your social media to connect ideas with readers? Did you know that there is a specific way to do that? With hashtags! Hashtags are still an effective way to get more people to see your posts when using platforms such as Instagram, and using relevant, targeted hashtags is one of the best ways to get discovered by new audiences.
Hashtags # work by organizing and categorizing videos and photos. A post with at least one Instagram hashtag averages 13% more audience engagement than posts without a hashtag. If you add a hashtag to a post on your Instagram account, the post will be visible on the matching hashtag page that acts as a directory of all the photos and videos that were tagged with the same hashtag e.g., #writersofinstagram. Hashtags are most effectively used on Instagram although we do see them on Facebook sometimes, but not as often because people are less likely to read/care about them. Quick tips:
- Use a minimum of 10 hashtags on your post. This will ensure that you cover your bases and include tags that are relevant to the audience you’re trying to reach. Use a mixture of very popular tags and less popular tags to make sure that your post gets traction e.g. #authorsofinstagram (4.7 million posts) and #authorscommunity (156,000 posts). You can use up to 30 hashtags on a regular post and 10 on your Instastory.
- Think outside the (hashtag) box. It’s important to use relevant tags, but most people don’t get overly thoughtful when hashtagging. They use the common, most popular tags, but they’re missing out on a potential segment that could see their post by not being creative. Let’s say that you wrote a science fiction novel, some of the less obvious hashtags could include #manvsmachine, #robothero, #riseofthemachines, #machinesvsman, #newrelease, #dystopianuniverse etc.
- Hashtag in the comments. Don’t put hashtags directly in your post, put them into the comments section of Instagram and be sure to include your company or book hashtag e.g. #pandamoniumpublishinghouse.
There is so much more to talk about when it comes to hashtags and using them most effectively to promote your work and your posts and to connect with your audience, so check out our Best Seller Bootcamp where we dive deeper into this subject: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/ and more!
January 15, 2021– We are officially half-way through our Best-Seller Bootcamp! Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.
Publishers are responsible for:
- Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
- Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
- Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
- Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
- Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
- Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!
- Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
- Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
- Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
- Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
- Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.
If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.
Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share, we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.
We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/
January 15, 2021-Today we have our very own Paul A. Moscarella joining us with a personalized greeting for our Pandamonium Publishing House International Book Club! This month we are reading his debut novel, Machinia. Join us every Friday morning at 11 am on Facebook Live as we chat about his new science fiction book. http://www.pandamoniumpublishing.com/product/machinia
September 28, 2020-Today, I’ve taken a page out of my book Advice from a Publisher (Insider Secrets to Getting Your Work Published) to talk about Synopsis’. This is critical info if you want a shot at being published!
How to write a synopsis: Do you want to know what will make a publisher absolutely lose their mind and throw their laptop onto their front lawn? Read on to find out. No, I don’t mean read on to find out; I mean, when authors say, “Read the book to find out!” Let me explain: The job of a synopsis is to tell the publisher what happens in your book from beginning to end. It’s a snippet of the big picture and gives us the information that we need to know. If you remember from the previous chapter, How to Properly Query, you’ll know that a query letter is a sales pitch. A synopsis is an overview of your book which allows the publisher to identify any major problems with your manuscript, lets us determine if your book is a good fit, and helps us decide if your work is exciting, intriguing, and fresh enough to publish.
Your synopsis must include:
The main character and why we should care about them. What is at stake, and what motivates this character to take action?
The conflict. How does the main character succeed or fail in dealing with the conflict?
Conflict resolution? How is the conflict resolved, and has the character changed or learned anything? THIS IS THE ENDING! DO NOT PUT READ ON TO FIND OUT because your letter will be recycled, and you’ll never hear from us again. Seriously, this drives us crazy.
Summarize each scene or every chapter. This will take way too long, and you must get your summary across quickly and concisely.
Write this with the tone of a book jacket or back cover. It’s not a marketing piece for readers that builds excitement.
Make your synopsis longer than one page.
Get weighed down with specifics such as supporting character names, detailed settings, and descriptions.
Talk about character back story. We don’t need to know, and frankly, we don’t care. Yes, even for you sci-fi writers, leave it out!
Get wordy. Don’t use eight words when four will do.
For examples of good and lousy synopsis’ check out chapter 7 in my Amazon Number 1 Best Seller book found here: https://pandamoniumpublishing.com/product/advice-from-a-publisher-insider-secrets-for-getting-your-work-published/
Insider Secret: Write your synopsis in the third person narrative even if your manuscript is told in first person. Write in the present tense and remind the publisher of the category and genre of your work. Reveal EVERYTHING and never use; it was all a dream endings or beginnings.
Best of luck! I can’t wait to read your work.
September 27, 2020- Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this talk, he shares some of the ways he’s helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans — and sales to musicians. “If we’re not protecting the arts, we’re not protecting our future,” he says. Check out his TedTalk below: