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Are They Aware?

September 18, 2020-What do you see when I say the word McDonald’s? For some people, this word will conjure up the image of burgers, fries, broken ice cream machines and chicken McNuggets, and some will immediately see the infamous golden arches. It doesn’t matter what came to mind first, the food or the logo, because both things achieved the same goal, to make you aware of their brand and what they sell.

Are people aware of what you sell? Do the covers of your books come to mind when they think of you? Do they see your company logo? Do they know what you offer? If not, here are some good ways to make people aware of you, your brand, and your books:

  1. Business cards-Always carry a stack of business cards with you. It should say who you are, what your occupation is, website, email, phone number, and have your logo/slogan on it. Mine is black with a silver P, on the front with my name and owner of Pandamonium Publishing House.
  2. Brochures-These are great tools to hand out to people to explain your business offering, product samples, book excerpts, reviews, and services. Be sure to include your logo, colours, website, email, business name, how to order, and social media information.
  3. Postcards- I use postcards a lot for many different things. I use them to write notes to clients, to include in our subscription book boxes, to say thank you, and for appreciation notes to anyone who orders off our site.
  4. Banners/signage- These are essential for shows and events that you’re attending. Include your logo, brand colours, slogan, and website/email/social media info. Be sure that everything is large enough to read from a distance.
  5. Letterhead- This should include your company name, email address, website, address, and logo as well as company colours, and phone number.
  6. Email signature- Some days, I’ll send up to 50 emails per day, depending on the circumstance. An email signature is a great way to let prospective clients know what you do, who you are, and how to reach you and your social media handles. Also, if you have a writing business, your email signature is a great way to let everyone know what your hours are or when you’re out of the office/away from your desk.
  7. Social media-Amazon author page, Facebook, Youtube, Twitter, Instagram- You should have all of these things and more. People need to know where to find you, and you need to be consistent with your posts. Use a social media scheduler like Hootsuite to pre-schedule your posts so you’re not tied to your phone when you could be doing something more valuable with your time. Your social media should all be linked to each other and be informative, educational, and entertaining while adhering to your brand message and aesthetic.
  8. Blog-How your blog looks and what it does are synonymous with your brand awareness and what you do/offer. Your books should be for sale online as well as your services, an about section about you and your company, and your logo, colours, and common theme should run throughout. If you’re a romance writer, for example, you could have topics on your blog that include things such as the elements of writing romance, specific genre information, how to write characters etc.
  9. Logo and colours-Our brand colours are black, white, and purple; this follows through to our cards, brochures, postcards, signage, letterhead, and blog. Our logo is a black box with a white letter P in the middle.

Every time you create content or interact with people, you are representing your brand. Do it well.

Have your coffee the same way that we do!
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Run Your Way to Inspiration

September 10, 2020-As long as it’s not raining, you can usually find me running outside in the early morning in my neighbourhood. I love saying hello to familiar faces and smiling back at the people who give me cheery grins and waves. There are people walking and biking, some are on rollerblades, and most have dogs; it’s usually the same crowd day in and day out with a few exceptions.

I like to make up stories about the people and things that I see while I run; Where are they going after this? What if their dog could talk? Does their dog talk to the other dogs it meets? Where does that staircase lead? What is that skunk doing, and what is he digging for? What if we were all running from Zombies? Would I survive? And the list goes on.

Sometimes the ideas are silly, and sometimes the ideas are stuff that I can work with. The point is that I’m observing the things around me and being inspired by them.

Inspiration comes in all forms; let’s explore:

  1. Setting-Sunsets, trees, trails, staircases, houses, waterfronts are all examples of settings you’ll see on your run that could make it into your story.
  2. Animals-Skunks, foxes, birds, squirrels, coyotes, and rabbits are all animals that I’ve seen on the running trail that would make great characters for stories!
  3. People-runners, rollerbladers, walkers, older adults, middle-aged people, workout buffs, personal trainers, kids, and teenagers are great examples of people to write about.
  4.  Professions-Garbage collectors, construction workers, road pavers, gardeners, roofers, dog walkers, and babysitters are some professions that could start your story off right.

Looking at this list inspires me! How many ideas can you think of using the list of things above? Happy Writing, X LLB

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It’s Funny

August 5, 2020-No matter what you’re writing, an element of humour should be present. This is especially true for those of us who write mysteries, thrillers, and psychological books. I think Josh Whedon said it best, “Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.” It’s important when writing heavy subject matter to relieve your readers once in a while! Here are three ways to inject humour into your manuscript:

1) Dialogue-Get your character to say something funny. Have a weird exchange between two characters, get your character to reminisce about something humorous that happened to them.

2) Situation-Put your character in a situation where something funny happens to break the tension (when it fits) such as tripping or ripping their pants, or mistaking one thing for something else. In my book Obsessed with Her, James overheard a conversation he thought for SURE was about the girl he was holding hostage, but it turned out to be a missing dog.

3) Embarrass them. Embarrassing things happen to us all the time and I’m sure to me more than others…sigh. Embarrass your character eg. spinach in teeth, static underwear stuck to the back of their outfit, spilling coffee on themselves etc.

The point of adding an element of humour to your writing is to make your characters three dimensional, real, and relatable.

Happy Writing! XLLB

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Putting the Pieces Together

July 17, 2020– She’s one of our own and we love her to bits! You know her as the author of Pants and Unfrogged, Tamara Botting; she’ll have two more books coming in 2021, so be sure to look for them in stores, on Amazon, and on our site. I’m thrilled to have her guest blog for us today!

I’ve had a longstanding love of Disney’s animated masterpiece, Beauty and the Beast. I wore out my first VHS copy of the film (yes, I’m that old and yes, it can be done). I bought the DVD as a teen, then bought the DVD again a few years later when the special collector’s edition came out. (So far, I’ve resisted the siren’s call of the Blu-ray). To this day, I can quote the opening of the film verbatim.

So, when I found a 1,000 piece Beauty and the Beast-themed puzzle, I decided to splurge a bit. (Hey, it’s not like I was going out, so why not bring a little entertainment home?) The thing is, as much as I like the idea of puzzles, I’ve only worked on a few over the years, mostly when I’m at a friend’s house, and they have one in progress.

Now that I’m working on one all on my own, I realize it’s a much bigger task than I’d anticipated. There’s a lot to work with, and a lot of pieces to try and fit together. And sometimes it takes a really long time to realize that what you thought was part of Belle’s dress is actually Beast’s waistcoat.

In a way, working on a puzzle is sort of like working on a book. Sometimes you find it’s easier to work on the framing; other times, you find yourself diving right into the middle of it. Sometimes the piece you thought should go in one place actually belongs in an entirely different spot.

It can be really easy to get discouraged when you have part of it coming together in one spot, part of it coming together in another, and for the life of you, you can’t figure out how those two parts come together.

But if you keep picking away at it, keep coming back to it, and keep on just telling yourself that you’re going to stick with this and get it done, eventually the parts will fit together. The bits that seem to have no home prove to actually be really important parts of the whole picture.

And once you have it all put together, you get to enjoy not only the completed project, but also the fact that your table is now clear, and you have room to work on a whole new project.

Because let’s be honest – whether writing or puzzles, it’s pretty hard to stop at just one.

beautyandthebeast

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Guest Blogger, Annie Kittiphanh

May 15, 2020– It’s my pleasure to introduce our guest blogger, Annie Kittiphanh. She is the author of Dealer, a new thriller coming out on July 1st from Pandamonium Publishing House! Let’s hear a bit about Annie in her own words:

My name is Anne-Marie Kittiphanh, I’m 34 years old; I went through a lot of familial adversity & nearly lost my life from a hereditary disease, I had a huge comprehension issue growing up – I had a difficult time expressing myself verbally & literally, I wasn’t even able to write a correct “E” in my name it was the lower case, upside down & backwards(if being illiterate was an understatement & being only 3 years old).

As a toddler I was pulled out of normal lessons of classes to learn how to understand certain words in the English language when I was first taken for special lessons; in my mind, I thought I was in trouble for something I did, later on, I began to understand what I was doing & just went with it – I went from hating school to overly immensely enjoying my literary lessons.

As a preteen I wanted to do something in the medical field, helping people who were not well; giving back kind of thing, like being one of the front line people – someone who gets called to help in unpredictable situations, whether I get praised or not I know that I was doing something for someone.

As a teenager I had high hopes of becoming something or someone in the world, it wasn’t until I got faced with 2 different challenges of a lifetime one involving an older brother who was in a car accident & Lupus S.L.E. that nearly took my life straight from under me; I wasn’t exactly able to write anything down throughout my life, because of fear of what my family would think of me – as my brother’s ordeal got better, my condition slowly became worse.

By the time I was 16 my older brother was better & I ended up fighting for my life, the one thing that helped me get through my darkest year; is the music of my favourite boyband(The Backstreet Boys “BSB”), when I was finally able to get better at 17 I was able to meet the youngest member of the band which helped give me a full recovery; by this point, I was only able to do some writing, mostly diary entries one every day to help with my thoughts – which helped a little bit while dealing with bullying & peer pressure.

The year I turned 20, I did research on what I had Lupus S.L.E & my favourite boyband(BSB); I found out that there was something in common, an older sibling of one of the members had passed from Lupus Cancer – I was able to meet that band member through their foundation(DLF) when I met that band member he gave the biggest sound advice of my life.

When I explained to the band member what I had, he said “You’re strong, you can help others with your story”; after that everything else became history, I began to research fan fiction. I have done lots of visuals, several novels(some lost or deleted); from aspiring Nurse to Author.

I hope you’ll join me in welcoming this remarkable writing to our House! We can’t wait for you to meet her.

Dealer cover

 

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Hierarchy by Maslow

April 3, 2020– Before I became an entrepreneur and author, I studied marketing and advertising among other areas of interest. In marketing, we are taught Maslow’s Hierarchy of needs pretty early on in the course in order for us to identify where our potential clients are,  and where our products would fit in their lives. It’s important for us to remember that this is the way that our characters will experience their lives throughout our book.

For example, a character cannot be self-actualizing if they are worried about food and shelter. I urge you to review your manuscript to ensure that your character is following the hierarchy, not only does it lend to your credibility as a writer, it will speak to your reader on a very personal level as this is all of humanity’s experience.

Maslow’s hierarchy will help develop your characters fully and will let your reader know what motivates them to do what they do and be who they are. Please remember that none of these levels in the pyramid can be skipped, they can be stretched however, but only slightly. Also be aware that there is a expanded version of this hierarchy. If you do happen to skip a level, your reader will question the believability of your work. This entire theory of the hierarchy is that humans have a series of needs, some of which must be met before they can turn their attention towards others.

A homeless character would be focused on food and shelter, the first level of the hierarchy rather than the stock market. Of course, in Hollywood especially, there are always exceptions to the rule. I hope that you will use the resource below to make your characters as real as possible.  If you’re interested in developing your characters fully, please email us for more information on our upcoming Character Development course at pandapublishing8@gmail.com Happy writing, friends! X LLB

maslow's hierarchy of needs

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New Year, New You? Probably Not.

January 1, 2020– Happy New Year, Friends! What is it about a new year that gives people so much hope and promise? Is it the turning of a new page on the calendar? Is it the thought of a fresh start and a new beginning? Is it the chance to start over and better ourselves, to break bad habits and create healthy new ones? Or are they all just lies we tell ourselves?

I’m going to go with; They’re all just lies we tell ourselves, Alex for $200! Why so cynical? Because science, that’s why. Researchers at Scranton University did a study that showed only eight percent of people were able to achieve their New Year’s resolutions, the other eighty percent failed, and the remaining twelve percent did what you should do-not make any resolutions in the first place.

Setting goals are entirely different than making resolutions; here’s how:

  1.  Goals are Specific. For example, you may want to set a goal of writing for one hour per day, whereas your resolution could be to become a better writer. The best way to word this is to combine the two; To become a better writer, I will write for one hour per day, five days a week.
  2. Goals involve Planning. For example, you resolve that this year you’re going to submit your work to a publisher for consideration. Sure, that sounds great, but have you planned for this? Where will you submit your work? Have you done research on which publisher is the best fit for your manuscript? Do you have an email address of the person you will be submitting to? Without a proper and REALISTIC plan, YOU WILL FAIL. That’s all there is to it. Remember the adage that still rings true; if you fail to plan, you plan to fail.
  3. Goals involve Action. For example, you can be as specific as you want to, you can plan what you’re going to do until the cows come home. But without taking action, you’ll never achieve anything. I know someone who has over 2,000 (not an exaggeration) email leads, from various shows she attended as a vendor, that are sitting in a box on her desk doing absolutely nothing and have been doing nothing for years. Sure, she had good intentions to use them one day, but that day never came, and now most of them are expired, moved, or dead ends. If you don’t take action on the goals you’ve set, what’s the point of setting them?

What are you doing each day to move closer toward your goals? My point is, I hope that you’re not the eighty percent of people who make resolutions and dump them by January 12th. I hope that you succeed in everything you do and know that anything is achievable if you are specific, create a plan, and take action.

Happy New Year, everyone. May the best be yet to come. X LLB

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The Four Types of Writing Styles…

September 18 , 2019– Did you know that there are four types of writing styles? Every time we (writers) pick up a pen, we’re on a mission! Knowing all four types of writing styles and how to use them is essential for getting your message across to readers.

  1. Narrative– The style that we all know and love! The main purpose of the narrative writing style is to tell a story. Novellas, Short Stories, Biographies, Poetry, and Novels are all good examples of this style. Simply put, narrative writing style answers the question, “Then what happened?”
  2. Expository-This style explains or informs. The opinion of the writer is usually left out of this type of writing and it’s very subject-oriented. Textbooks, How To Instructions, Manuals, and Recipes are all good examples of expository writing.
  3. Persuasive-Persuasion is the main purpose of this style. It always contains the opinions/biases of the author and it’s meant to convince the reader of something.  Advertisements, Opinion Columns, Resume Cover Letters, and Reviews are common persuasive styles.
  4. Descriptive-Descriptive writing focuses on the details of a character, event, or place and it often incorporates the five senses. Good examples of this style are Poetry and Journaling.

So now that you know the four styles of writing, which style do you use most often? I challenge you to step out of your comfort zone and write in a different style this week!
X LLB

newspaper-1595773_640

 

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Our Guest Blogger Today Is…

August 7, 2019– I’m thrilled to invite author, Samantha Nemeth to our blog to guest post today! She’ll be talking about all things Terrible and she’ll give you a sneak peek of her book! Check out her post below:

Ever since I can remember, I’ve had a vivid imagination and I’ve loved telling stories; I didn’t want to be read to, I wanted to do the reading. Before I could even read I’d sit with a book and come up with my own stories from the pictures. I’d write plays with my friends and force our families to watch, and our favourite game was “spies”. We’d come up with these crazy stories about people being kidnapped with us being the heroines to save them. Before you ask, yes we roamed the streets not-so-sneakily “spying” on passersby who were our imaginary kidnappers and then run away giggling when they noticed us. So, I guess you can say that being an author, creating something from nothing but a thought, is somewhat of a childhood dream of mine.

My book “DJ the Terrible”, is definitely inspired by my friends and I and all the trouble we got ourselves into, but the original idea for it came from a drawing. My now-fiance and I were being silly one night coming up with the funniest sounding names we could, and drawing pictures to match them. Our favourite was titled, “Djeaneautha, la Terrible Jeune Fille”, who had crazy hair, a unibrow, and a evil genius cat named Godfrey. After that, I just couldn’t stop thinking about all the chaos that this terrible girl and her cat would have caused and from there, DJ grew into this wacky, fanciful character who reflects all the awkwardness, burning curiosity, and complete comfort with herself that my friends and I grew up with.

The story follows DJ as she navigates the roller-coaster ride of being the new kid in a suburbia where everyone plays by the rules, no one has any uniqueness, and they haven’t even heard of deep-fried waffle tacos. When she realizes that these people don’t like her because she’s different, she quickly decides to go undercover with her sidekick Godfrey the Super Cat to assimilate with her new neighbours, AKA “The Borings”, gain their trust, then turn the town on it’s head! The only thing is…blending in simply isn’t DJ’s strong suit. With her inventive, mischievous mind, wild hair, and clumsy demeanour, Terrible trouble follows this Terrible girl wherever she goes!

I was lucky enough to grow up in a time before social media and its high standards really hit its peak and I was able to truly be myself, let it all hang out, and simply be a kid; mistakes, tangled hair, unfashionable hand-me-downs, and all. Along with making kids laugh, and sparking creativity, I hope that “DJ the Terrible” can help show today’s youth that it’s okay to be yourself, to be different, and in fact, our differences are something to be celebrated, not hidden away. I would love for at least one reader to walk away from the book knowing that what matters isn’t having the most friends, or the coolest hair, or following the trends. What matters is staying true to yourself, and everything else will fall into place.

Her book DJ the Terrible will be available on October 1st…but we have a special announcement coming soon!