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You’re About to get Lectured on Your Lecture…

January 14, 2019- As authors know, occasionally we must give lectures about our books or our work. Public speaking is something that we should be used to by now because we’ve been preparing speeches since we were kids. Public speaking doesn’t have to be scary and it doesn’t have to be scarier than death, (I’m not kidding when I say that people would rather choose death than to stand in front of a crowd and talk…seems crazy to me!) because here’s all you need to know to successfully speak in public.

  1. Prep your stuff. Chances are that you know what you’re talking about when you’re speaking on your profession or when talking about your book, but It’s always good to prepare in advance in case the butterflies make you lose your mind and forget everything you’ve ever known. A couple of index cards are great when giving a formal speech with some notes jotted down in point form, or when speaking about your book, practice what you’re going to say or read (like an excerpt from your work).
  2. Vocal power. Speak slowly, pause, breathe, and smile. The last thing you want to do is come across as incoherent. Remember that episode from Seinfeld with the low talker and the close talker? Don’t do either of these things. Speak slowly, clearly, and loud enough so that the audience at the back of the room can hear you. If you’re nervous about speaking in public already, the worst thing to happen is for someone to shout from the back of the room, “WE CAN’T HEAR YOU!” Cue red cheeks and sweat stains. Remain calm and speak with confidence and power.
  3. Listen. When the question period of your lecture comes, be sure to listen to what your readers/clients/associates are asking you. Pause a few seconds before you answer and never, ever interrupt when someone is asking you a question. Make your questioner feel good and avoid making negative associations. Don’t make them feel bad or wrong and watch your body language. You’ll have your fair share of dumb questions, but keep those feelings to yourself. We’ve all asked a dumb question at one time or another!

So, get out there and tell the world about what you do and what you’ve written! They deserve to know how awesome you are.
X LLB

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Learning to Love Failure (as an Author)

December 19, 2018– Failure is a part of life,  everybody fails at something one time or another. It’s important to embrace failure in a way that we can learn and grow from it. I’m a big believer that every no brings us closer to a yes. It’s easy to get discouraged, but I promise that failure isn’t so bad! Maybe you’ve failed at securing a book deal, maybe you’ve failed in reaching the target you set for yourself in book sales, or you’ve received yet another rejection letter; whatever it is, don’t give up!  Here are three reasons why failure is a good thing: 

  1. Failure is a great teacher. Here’s the thing; failure is going to happen no matter how hard you try to avoid it so don’t fear failure, embrace it! Failure teaches us more than success ever will. Don’t expect to fail, but when it happens, accept it and move on. However, don’t make the same mistakes repeatedly, learn from them, get better, and move on. 
  2. Failure helps us reach our potential. When we have a no fear attitude, we are able to take risks and when we take risks, we get the chance to be rewarded. It’s when we operate outside of our comfort zones that we accomplish the most. Trying and failing is better than not trying at all. Failure motivates us to do better, push harder, and persevere until we succeed. 
  3. Failure builds character and keeps us humble. When our egos are in charge, we don’t learn anything; our egos always want to be right which is dangerous because of course, sometimes we are wrong. Failure reminds us that we still have a lot to learn no matter how much we think we already know!  Failure reminds us that we can do better and that as long as we are willing to keep trying, we will succeed eventually. 

Now, I know this post is probably not what you want to hear, but if we don’t look at failure as an opportunity, then it’s wasted and we are likely to keep making the same mistakes again and again. Fail forward; it’s the only way. 

X LLB 

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C.S. Lewis and Mark Twain, Happy Birthday!

November 30, 2018– C.S. Lewis’ birthday was technically yesterday (November 29) but Mark Twain’s is today! Let’s celebrate both authors right now by sharing some interesting facts about them and their works.  We’ll start with C.S. (the beloved author of Chronicles of Narnia)!

  1. C.S. stands for Clive Staples. He was known by his initials rather than his full name because, at the time, it was considered more formal and intellectual to be known professionally by initials rather than first name.
  2. He hated his first name. So much so that he nicknamed himself “Jacksie” after his childhood pet (a dog) that was struck and killed by a car. As an adult, he went by the name Jack.
  3. J.R.R. Tolkien was one of his BFF’s. Both met at Oxford University in England where they were professors. They were life-long friends even after some heated discussions and disagreements about each other’s work!

Let’s talk about Mark Twain, most famously known for writing The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn (two of my most favourite books ever!)

  1. He wasn’t expected to live. Mark Twain, whose real name is Samuel Langhorne Clemens, was very sickly as a baby and well into childhood to about the age of seven. Twain was born two months early and was the sixth of seven children. He was one of three to survive into adulthood.
  2. He almost drowned… nine times. Before the age of thirteen, Twain almost drowned a documented, nine times. I wonder how many times weren’t documented!
  3. He was born two weeks after Halley’s Comet. The comet crosses the Earth’s skies every 75 years. In 1909 Mark Twain predicted that he would die with Halley’s comet the next year. Just as Mark Twain predicted, he passed the night after the comet lit up the sky at the age of 75. It was the second death he predicted, the first being his brother’s.

I hope that you’ll take the time to celebrate both of these iconic authors by reading some of their works! Happy Birthday to C.S. Lewis and Mark Twain.
X LLB

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Authors Born in November…

November 7, 2018– This month we’ll be focusing on authors that celebrating birthdays in November. Most of the authors we are going to talk about are deceased, but they’ve left such a mark on the literary landscape, that they’re impossible to forget.

Tomorrow, November 8th is Bram Stoker’s birthday! To celebrate his birthday and the genius that is his writing, here are some interesting facts about him:

  1. He fought with Oscar Wilde over a woman. Wilde, Florence Balcombe, and Stoker were all part of an intense love triangle! Stoker ended up winning the fight and married Florence.
  2. He got to meet two presidents. Stoker met Theodore Roosevelt and William McKinley while he was visiting the United States as part of managing an actor by the name of Henry Irving. Stoker’s trips revolved around managing his client.
  3. He wrote romance novels. Stoker is known and much beloved for his supernatural works such as Dracula, but he also wrote romantic novels, in fact, over half of his works of fiction were classic Victorian romance pieces.
  4. Dracula was inspired by a woman. In fact, it was an essay by Emily Gerard titled, “Transylvania Superstitions,” that inspired Stoker’s Dracula. Oh, and remember Henry Irving, who Stoker managed? He was the physical inspiration for Dracula.

Happy Birthday, Bram Stoker! He would have been 171 years old tomorrow if still living…now that would be really something to write about!

X LLB

 

 

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Prequels…Why I Wrote One

October 19, 2018– When I wrote Obsessed with Her, I knew exactly how it was going to end, and I also knew that there was going to be a prequel. A prequel yes, a sequel no. Lacey, what the hell are you talking about? Ok, let me back up for a second.

A prequel, as you know, is a story that precedes that of a previous work. It’s a story that comes before a story, but it doesn’t need to be written or released before the original. Does this make sense? Whereas, a sequel is something that comes after the original work and is only published after the first book or movie comes out.

When I wrote Obsessed with Her, I deliberately left out a bunch of information. Not so much that the reader would have a bunch of loose ends and questions floating around, and not so much that the book would be unfinished, but enough that there would be room for a prequel. I decided on this method because it was imperative that I told the story in this way. I began with the end in mind and chose to tell it in such a way because it matters to the plot and the development of characters. That being said, the prequel to Obsessed with Her is a story in its own right, it doesn’t just fill in the gaps. The prequel allows readers to pick up either book in whatever order and have a full, edge of their seat story that can stand alone…the prequel just makes it that much better.

Prequels, when done correctly, do the following things: 

  1. They preserve the original material. Both stories should fit smoothly together.
  2. They resolve unanswered questions. A character’s backstory can allow questions to be answered as to why they are who they are and why they act in such a way now.
  3. They tell us something that we don’t already know. Prequels shake up the way the readers view the original characters.

I hope that you’ll take the time to read both books, Obsessed with Her and Becoming James Cass (coming winter 2020). And I hope that you’ll consider writing a prequel to your book.

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As an Author, Are You Doing This Right?

October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?

Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.

But, Lacey! What do I post on social media if I don’t have a product? Easy.

  • Behind the scenes looks at your work
  • How you came up with the idea for your book/ inspiration behind it
  • A typical workday for you when writing
  • Sneak peek of the manuscript title
  • Any art sketches if applicable
  • What your goals are with writing
  • What books you’re currently reading
  • What books your book compares to
  • Why you became an author
  • Why your story matters
  • Contests
  • Giveaways
  • And everything else that relates to your book that you can possibly think of

So, here are some tips on building a solid social media presence.  You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!

  1. Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
  2. Stick to a schedule. Figure out what you’re going to post about and when.
  3. Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
  4.  Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
  5. SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.

At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, pandapublishing8@gmail.com.

You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.

X LLB

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All GOOD Authors Are Streetwise…

October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!

We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.

So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.

So here’s to all of my streetwise colleagues, I salute you.

X LLB

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Do Author School Visits Matter?

August 13, 2018- I do a lot of school visits as an author, and someone once asked me the question, “Do author visits make a difference in kids’ lives?” I took a second to think about that. “Yes, they do. And let me prove it to you.” More on this in a second.

I love, love, love going to schools as a visiting author with the opportunity to read my books to young people! It is such a unique and wonderful experience that no two schools are the same. I leave with a sense of gratitude for the young minds that allow me their attention for even a brief time and for the teachers and librarians that welcome me with open arms, into their schools and their spaces. The questions that the children ask are fun, funny, and sometimes very personal! But, enough about what we as authors get out of school visits, what do the children receive?

According to a recent study that was conducted in 2013, by California State University, children receive the following benefits from author school visits:

  1. Author visits motivate children to read more. Kids passion for reading is ignited before, during, and after an author visit. They get excited about things that they can relate to such as an in-person visit from someone who is real! I often hear them say that they too want to be authors when they grow up.
  2. Author visits inspire creativity and expression. I can’t tell you how many times I’ve been to a school where the kids have created a comic book for me, complete with illustrations, or how many times they’ve created a poem or handmade card.
  3. Author visits motivate children to write more. Children often hurry home after an author has visited their school because they’ve suddenly caught the writing bug. They want to write about anything, and everything, plus, author visits can also spark ideas to write about.

It is always beneficial to have an author visit your school! There are so many reasons why you should book a visit for the upcoming school year. Not only is it fun, but it’s also educational and entertaining.

I do in-person school visits, but I also offer live Skype visits and readings with schools that are abroad. Please contact pandapublishing8@gmail.com for more information.

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