November 16, 2020-Reading and stories can be an escape from real life, a window into another world — but have you ever considered how new fictional experiences might change your perspective on real, everyday life? From Pride and Prejudice to Harry Potter, learn how popular fiction can spark public dialogue and shape culture. Lesson by Jessica Wise, narration by Emilie Soffe, animation by Augenblick Studios. Check out this video below!
October 26, 2020– Today I’d like to speak specifically to the self-published authors out there. Self-publishing your work can be a monumental task, but congratulations if you’ve succeeded. I hope your book sales are going well and that you’re able to make a good income from your work. If you have a book that’s been self-published, but things aren’t going as planned in terms of sales, marketing, discoverability, or reviews, I’m here to help! I’m offering a very special course for a limited time only. The course is titled, Get Your Book Noticed and Increase Your Sales and here’s what it covers:
- Why your book isn’t selling and ten things you can do about it.
- Sprinkler or Waterfall? The best approach to marketing your book.
- Amazon Best Seller List. What you need to know and the dos and don’ts of hitting the top.
- Why your display matters even though you think it doesn’t.
- Data Analysis and Implementation. What numbers you should be looking at daily. Metadata matters!
- Reviews and word of mouth. How to get both.
- How to capture leads and convert them into sales.
- Newsletters, what works and what doesn’t.
- Navigating Goodreads to get the best publicity possible and the cardinal rule that you should NEVER break.
- Facebook, Instagram ads, what works and what doesn’t. The importance of writing great copy that sells.
I’ve taken the most relevant pieces of information that I’ve learned through my courses at Wharton and Copenhagen business school to combine ideas from Consumer Neuromarketing and Neuroscience and Viral Marketing and How to Craft Contagious Content. Each section has modules and printable downloads to help you craft an effective campaign for your book. For more information send us an email at email@example.com or click on the link below to purchase: https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/
January 29, 2020– Could your next book idea be right in front of your nose? Absolutely! While I was writing this post a few weeks ago, I scanned the headlines online from around the world. Here are a few of them that inspired the inner writer in me:
- Woman wakes up to find intruder in her bedroom.
- Man drives off cliff and escapes with no injuries in ‘Miracle’ Crash.
- Baby born during record blizzard, last name Snow.
- Huge asteroid expected to skim past Earth today.
- Fly me to the moon for an out of this world date.
Inspiration is everywhere! Using news headlines is a great way to beat writer’s block and to get the creative writing juices flowing. Sometimes all it takes is a bit of a nudge from international headlines to write your next best seller! I challenge you to find two headlines and write a 500-word short story for each. If you want to really challenge your writing muscles, merge the two headlines together and start writing. X LLB
July 19,2019- Let’s check out our Publisher’s Corner question of the week!
Q: “Lacey, I don’t read a lot of books because I don’t have tons of time, I know you’ve said in the past that reading directly influences writing, so I’m wondering what I can do to make more time to read! Any suggestions?”
A: “Ah, yes. This is a huge problem in society at the moment! We are living in such a fast-paced world that we barely have time to do anything pleasurable or just for fun. But, making time to read is essential! Not only does reading lend to our ability to write, but it also makes us better writers, better storytellers, and more empathetic toward our fellow humans. The average Canadian adult has approximately 5 minutes per day to read! That’s it. I admire your commitment to reading more and I’m so happy to help! Here’s how I squeeze in time to read”:
1) I wake up an hour earlier or go to bed an hour later. Carving out this hour to read is essential to my happiness and to my business as I usually read things that are relevant in my field such as trade magazines or what’s trending on the best seller’s list. This hour before or after allows me to be uninterrupted.
2) I listen to audiobooks. Audiobooks are portable and you can listen to them everywhere. I travel a lot so this format of book allows me to get my reading done in the truck, on a plane, in the airport, on the treadmill, or wherever else I am. You wouldn’t believe how much time is wasted while travelling and waiting!
3)I read novellas, short stories, poems, and magazine articles. Reading anything is better than not reading anything at all! I’ll pick up a book shot by James Patterson for a quick, action-packed read that satisfies my craving for a good story in a short time.
Getting your daily dose of reading is only a matter of scheduling and preparing! Happy reading and writing! X LLB
October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!
We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.
So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.
So here’s to all of my streetwise colleagues, I salute you.