Posted on Leave a comment

Reaching Best Seller Status

January 29, 2021– Thank you to everyone who enrolled in our Best Seller Bootcamp! I had such a fantastic time teaching all of you and I can’t wait to see your books at the top of  the best seller lists!  Thank you for the outstanding reviews and for all the positive texts, emails, and notes. You’ve all been so amazing and I’m so glad that you’ve enjoyed the course. Let’s dig into the final day of Best Seller Bootcamp.

What does it mean for your writing career when you finally reach best-seller status? It means that you get to use that status in your marketing and then perform the entire process all over again to reach best seller status for your next book! You can add it to your writing credits and writing resume, plus the status of best seller can never be taken away from you.

Becoming a best selling author is something that you should be proud of. Take the time to enjoy all of the hard work you’ve put in to reach your goal! But then, get back to work:)

Here are some of the reviews from Our Best Seller Bootcamp students:

“I thoroughly enjoyed the class material and Lacey was one of the best teacher’s I’ve had. I learned more from this one course than I have in any other course I’ve taken to date. A fabulous formula for best seller status.” -Maggie K.

“This course was so much fun! I had a blast and learned a ton. I’m confident that I have the winning recipe to reach best seller status. Five stars, I highly recommend Lacey and her courses! She’s a hoot!”– Joseph R.

“A ton of well thought out information from one of the best.”– Rachael M.

“Listen to Lacey. She knows what she’s talking about! She’s a fantastic teacher, speaker, and educator. The best in the business.”-Stephanie C.

“Best seller bootcamp was awesome! I learned so much and enjoyed how we explored each section in depth. Lacey answered all of my questions in detail and was so fantastic to work with. I would follow her off the edge of a cliff.” -Taryn W.

Thank you so much! It’s so humbling to help others and have them succeed. Wishing each one of you the very best now and always. X LLB  (Join us in February for Taking Risks!)

 

Posted on Leave a comment

Descriptions Matter

January 28, 2021- What’s the first thing we do when we pick up a book? We flip it over to read the back cover. Why do we do this? Because we want to know what’s inside! Hopefully the description of the story  intrigues us and helps us make a buying decision. How you write your book description can make or break your best selling author status! Think of your book description as a teaser for a movie. Here’s how to write a great description that can entice people to buy your book:

  1. Ask a question-Asking a question to your reader on the back cover, immediately engages your audience. For example, for my book Obsessed with Her, I posed the question, What would you do if your child was missing? How far would you go to find out what happened to her? The reader will personally and internally answer these questions on the spot! If my child was missing, I would go out of my mind, I would be beside myself. I would do whatever it takes to find her. What happened to the child? What if they never find her? I need to know and I need to read this book! See how that worked? A question posed will never go unanswered.  Obsessed with Her: Amazon.ca: Colling, L. L.: Books
  2. Leave them hanging-Give your potential reader a tiny taste of what’s in the book. My biggest pet peeve is when movie trailers give up all their best parts in the trailer; it’s so disappointing when we’ve already seen the ‘meat’ of the movie this way. Don’t make the same mistake with your book description, give your audience just enough to leave them wanting more. Here’s a great example from the book Machinia-Cybersecurity officer Damon Maxwell wakes from cryogenic sleep expecting to be ten years into his future but instead finds himself in the robot ruled empire of Machinia, 2156! Welcomed by Machinia’s omnipotent leader, the Universal, Damon learns that his extraordinary journey is part of a complex plan by the Universal to bait Machinia’s deadly enemy, the Underground into action. But the Universal’s brilliant robot aide, Nepcar, fears his leader’s dangerous scheme and pairs Damon with the beautiful and mysterious Cynthia Lhan hoping their union can prevent a catastrophe. Yet, even as the Universal’s plans fall into place an enigmatic figure appears in Damon’s life that even the mighty Universal is powerless to control. Will Damon ultimately be the destroyer of the robot race or its saviour? Machinia: Amazon.ca: Moscarella, Paul A., Goubar, Alex: Books
  3. Brief Synopsis– Could you imagine reading a book with no description? That would certainly be an odd experience! A brief synopsis of the book let’s your reader decide if they are interested enough about what’s inside to buy the book. Here’s my book Becoming James Cass as an example: It’s business as usual for James Cass, who is a doctor, a father, a husband, and a murderer. With a penchant for prostitutes and an appetite for alcohol, his life spirals out of control, one terrifying event at a time. Will he ever be able to atone for his sins? Or will his demons drag him to his grave? Becoming James Cass: Amazon.ca: Colling, L.L., Goubar, Alex: Books

The methods above work for every genre from kids books to thrillers and everything in between. When describing you book ensure that it’s intriguing to you too; always read the description from your reader’s perspective-you’ll instantly know if it works or not. We’re wrapping up Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House tomorrow, thanks to everyone who joined us during this exciting course, we hope you enjoyed it!

Posted on Leave a comment

Best Sellers Read A Lot

January 27, 2021– You can’t expect to be a best selling author if you don’t make time to read each day. It’s just not going to happen. Lack of reading leads to lack of writing skills, plain and simple, but let’s back up for a second-sometimes authors tell me that they don’t read because they don’t want their work to be influenced. Puh-leese, get over yourself (insert eye roll here) this is such a flawed way of thinking and the height of arrogance and ignorance. Here’s how reading makes you a better writer:

  1. Other Styles- Reading exposes us to other styles of writing. We may read a flowery prose or a stunning haiku that will make an impact on us and our future writing without even realizing where the inspiration came from until years later.
  2. Other Voices-When we read, not only do we get to experience other types of narrative, but we also get to enjoy a myriad of author voices. This allows us to develop our own sense of voice, and experiment with different narratives that maybe we wouldn’t have done if we hadn’t read any books.
  3. Other Forms-Reading lets us see different types of formatting, style, stylistic elements of speech, how paragraphs are formed, what’s old, what’s new, and what stands the test of time.
  4. Other Genres- When we read other genres of writing that are different than our own, we expand our creativity and improve our work. If you usually write romance, pick up a psych thriller or a mystery. If you usually write thrillers, pick up a cozy romance or a non-fiction biography. Anything outside of your scope is excellent for creating new ideas and can help your writing improve immensely.
  5. Other Emotions- Reading creates deep connections to our own experiences and emotions. It lets us know that we are not alone when we read about characters facing the same challenges that we have. Reading makes us better writers and a better communicators.

Stephen King said it best when he said,  ” If you don’t have time to read, you don’t have the time or the tools to write. Simple as that.”  If you have reading goals, we’d love to help you reach them! Check out our Pandamonium Publishing House International Book Club or our Subscription Book Box: Book Box! Yearly Membership (1 Book Box/month for 12 months) – Pandamonium Publishing House 

 

Posted on Leave a comment

And Still She Persisted

January 26, 2021– Did you hear about the Tweeter who sent Elon Musk the same message 154 times before the Tesla founder responded? The Tweeter set a goal of getting Elon to respond to his request to turn Musk’s space exploration into a video game and vowed to tweet him every day for a year. 154 days in, Elon responded with, “Yeah, we probably won’t sue you.” And there was the answer. The video game developer went ahead and got started on their project.

The point of this story is, most people will give up a lot sooner than 154 days in-just look at anyone who makes new year resolutions! Think of it this way, what if the Tweeter had given up after 153 days? They were SO close to having their dream come true, but they gave up too soon. Sometimes we’re months, weeks, or even days away from accomplishing our goals, but we’ve been at them so long with no progress that we start to get discouraged. I’m here to tell you, DO NOT GIVE UP. You must persist and keep going no matter how long it takes. The time will pass anyway, whether you give up or stick to it, so why not continue to try?

How long will it be before you give up on yourself and your dreams? How long will it be before you throw in the towel on your best-seller goals? I hope you won’t give up. I hope that you will persist even when it’s hard and you feel like you’re not making progress. Becoming anything, including a best selling author, takes time, persistence, hard work, and a number of steps that need to be done in order. If you commit and promise yourself to do the things that you need to do, and take action daily, you’ll be unstoppable! Check out our Best-Seller Bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

 

Posted on Leave a comment

Enemies

January 25, 2021-This week we’ll be wrapping up Best Seller Bootcamp! It’s been a total blast and I’m so thankful to everyone who signed up. We can’t talk about success without challenges, so today we’ll be talking about the enemies that will derail your chances at becoming a best selling author. They’re what I like to call the 4 p’s. No, not the 4 p’s of marketing, and if you’re still using marketing in that manner, you need to brush up on your skills! But that’s another blog post for another day. The four p’s that make up your best-seller enemies are as follows:

1) Procrastination-Not sitting down to write, not taking the time to do your marketing plan, not showing up to do the work. How can you have a best-seller if you haven’t written the book? You can’t.
2)Perfection-Too many rewrites or edits, redoing things and end up making a huge mess. Yes, there needs to be around 4 edits of the final draft, but the truth is, when our book is published, most authors go back and say, hmmm I should have changed that or I could have added that. Perfection doesn’t exist so stop looking for it and stop using it as an excuse not to finish your book! You can’t become a best seller if you don’t finish the book.
3)Pollution-Noise from outside sources, people telling you that you can’t  possibly become a best seller because your work isn’t good enough, friends saying that you should change this or add that or take this away, people telling you that you shouldn’t try because you’ll never make it. Stay away from those people. And ensure that you have a handle on your own noise pollution, the voice in your head that is negative and tells you that you should quit. Tell it to shut up, and keep writing. Believe in yourself and your ability to reach your goals.
4)Procedure-You didn’t tag your work or categorize it properly. You didn’t take the time to brainstorm all of the proper categories where your book could fit. You didn’t format your book properly or convert it into an e-book. You ignored all of the proper procedures that go into writing and selling your work. You didn’t ask for help where you needed it. Procedures matter and building a best-seller is like baking a cake; one ingredient missing or out of order will bake up a disaster!

There are a lot more enemies that stand between you and best-seller status. Don’t let them distract you from your goal! Send us an email pandapublishing8@gmail.com for more info on how to overcome all of your writing challenges.

 

Posted on Leave a comment

I’ll Take Categories for $400, Alex

January 22, 2021-Yesterday we talked about the importance of using hashtags and how they can increase views of your posts and reach new readers. Today, we’ll be talking about categories and how they’re equally important in your best seller success plan! Check out our Best Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

What are categories? Simply put, categories are how your book is grouped in it’s genre. For example, fantasy, historical fiction, horror, romance, science fiction, and psych thrillers all have their own categories. The point of properly categorizing your book cannot be understated especially with how much it helps your book climb to the top of the best seller list. We could put all of the genres listed above under an umbrella category of fiction, but this doesn’t help readers find your book! When we categorize under such a large umbrella, our work gets lost in the noise, that’s why we have to find our niche!

So, let’s use one of my books as an example; Becoming James Cass is a psychological thriller about a doctor who gets in deep with the mob and makes a lot of terrible choices. He’s also a father, a husband, and murderer. Looking at this description, how could we categorize this book to give it the most impact? Well, we would think outside of the box and perhaps put it under Medical Thriller and Organized Crime. The point is to be creative when choosing your categories while ensuring that they are properly and truthfully categorized. The reader looking for a Crime Thriller, or Medical Mystery is very specific in their choice, so your book had better live up to it’s advertisement as belonging in this group!

To dive deeper into this subject and everything that we’ve talked about, check out our Best Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

Posted on Leave a comment

Reviews (They Matter)

January 20, 2021-All this month we’re dishing out tips during our Best Seller Bootcamp, and today, we’ll be talking about reviews. Let’s find out why they matter, how to get them, and how they contribute to your Best Seller Success!

You know how much I LOVE statistics, so here are a couple that you should know. 1) 84% of people trust online reviews as much as friends. 2) 91% of people regularly read online reviews before making a purchase. Readers trust what others are saying about your book! So, what does this mean for you? It means you need to get as many reviews as possible BEFORE your book hits the marketplace.

Reviews can be done before your book officially launches by getting pre-release copies to reviewers. They receive a free copy of your book in exchange for an honest review and reviewers will disclose this. I am not a fan of paying for reviews and that’s something that we’ve never done at Pandamonium Publishing House. We believe that reviews should be honest, organic, and from real readers.

Reviews give you credibility, plain and simple. They let readers know what others thought of your book, and why they should take a chance on buying themselves a copy!

You can get reviews by doing the following things:

  1. Ask your beta readers to review your book. These are the people who you’ve been asking for feedback during the entire writing process. They will tell you the truth about what works and what doesn’t while you’re working on your drafts and tweaking your manuscript and they’ll also be honest about their reviews.
  2. Give out 10 free pre-release copies in exchange for a review.  You can post this offer on social media, at your book club, your local library, on Goodreads, on your website, press releases, and in your newsletter.

Also, you need to ensure that you’re getting authentic reviews from readers in your genre. Romance readers may not enjoy your supernatural crime thriller or mystery lovers may not enjoy your historical romance novel, so be sure to match the right reader with your book. Remember that reviews matter, but also that art is subjective and not everyone is going to love what you write. That’s ok! If your book is for everyone, it’s for no one.

The entire point of getting reviews is allowing your readers to find out what other readers thought about your book and what they liked about it/didn’t like about it so that they can make an informed decision in purchasing your work.

To dig deeper into this subject, and many others, consider joining our Best Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

Posted on Leave a comment

Failure to Launch

January 19, 2021-Do you know how to launch your book? There are a number of factors that go into a successful book launch, but not having a plan is a recipe for disaster and will completely ruin your best seller chances. You will never have a best selling book if people don’t know about it. Here’s how you can have a successful launch.

  1. Start early. About 6 weeks before the launch of your book, start inviting people! Create an event on Facebook, send out invites in the mail, and put the event details in your newsletter that goes out to your readers. Keep in contact and send out reminders 2 more times (6 weeks before, 3 weeks before, and the week before). This gives your guests enough time to put your event on their calendar. Remember to post the details on your social media and also think about having an online book launch event.
  2. Use your resources. Marketing materials such as postcards, save the date, business cards, brochures, and whatever other forms of print media you’re using should be in supply and ready to hand out.
  3. Find a high-traffic venue. You want as many people to come to your event as possible. We suggest a high traffic area so that people can see you and walk in. Think outside of the box, your venue shouldn’t be a book store if possible, there are high commission fees and percentages of sales taken off the top for a book store to host you in their brick and mortar. We’ve had book launches at indoor playgrounds, fabric stores, pubs, and parks and have had much success with chatting to people who were just passing through.
  4. Get help. Hire someone if you have the means to organize your event or to help you hand out literature/marketing materials. There is a lot to do and you’re only one person, so delegate tasks to someone you trust. You can also look for volunteers or students who may need community hours to graduate that would be willing to help out.
  5.  Enjoy yourself. Your book launch should be fun! It’s an event to remember and celebrate your success. Have a good time and be sure to genuinely connect with your readers.

There are many, many more steps to have a successful book launch and while we can’t possibly cover all of them in this post, we would love to have you sign up for our Best Seller Bootcamp where we dive in to all of the topics we’ve covered in depth. Check it out here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

Posted on Leave a comment

What Makes a Great Book

January 18, 2021-You can’t have a best seller if you don’t have a great book. I know, I know, there are people yelling at their laptops right now saying, “What about 50 Shades of Grey?” “What about Twilight?” It’s hard to tell what readers will like, but here are a few tips. There is one thing that is a common thread throughout that makes a great story no matter the genre; get the readers to invest in the characters, make the reader care about the character and what happens to them.

What makes a great children’s book?  Children’s books should be colourful, fun, and have a great story with larger than life characters. The illustrations should help tell the story and should also be representative of what real children look like. Different abilities, ethnicities, sizes, traits, and characteristics should be present. Kids can’t bee what they can’t see! Have a theme/message, but be careful not to come across as preachy. It’s not your job as an author to preach to kids, it’s their parent’s responsibility. The cover art should be eye catching and include an excellent title. Alliteration is great for kid’s book titles, but rhyming prose is a no-no unless it’s perfection (which is extremely rare and hard to do).

What makes a great novel? The recipe for a great novel, no matter the genre, is like baking a cake; your recipe should include a few characters (3-4) that are flawed and go through multiple challenges, a climax with a ton of action, and a sprinkling of mystery and romance. Please remember to resolve all conflict by the end of your book and wrap up all loose ends with a bow. By the end of your book, the reader should have all their questions answered!

What makes a great YA novel? Young adult novels are in a league of their own. They’re usually written with readers ages 12-18 in mind. The older reader appreciates more mature themes, but themes that are real and relatable are best for all readers. Things to include are veritable issues that young adults are experiencing such as family matters, divorce, blended families, body changes and challenges, bullying, school  dynamics, and finding themselves. It’s important to write about these things in this genre because it allows the reader to know that they are not alone. Interestingly enough, a lot of adults read and enjoy YA novels.

Whatever you’re writing, ensure that you’re doing the best for your readers. Give them what they want and you’ll no doubt have a best-seller on your hands! To join our Best Seller Bootcamp, click here for more info: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

Posted on Leave a comment

Publisher vs. Author Role

January 15, 2021– We are officially half-way through our Best-Seller Bootcamp!  Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.

Publishers are responsible for: 

  1. Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
  2. Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
  3. Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
  4. Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
  5. Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
  6. Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!

Author responsibilities: 

  1. Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
  2. Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
  3. Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
  4. Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
  5. Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.

If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.

Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share,  we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.

We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/