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Failure to Launch

January 19, 2021-Do you know how to launch your book? There are a number of factors that go into a successful book launch, but not having a plan is a recipe for disaster and will completely ruin your best seller chances. You will never have a best selling book if people don’t know about it. Here’s how you can have a successful launch.

  1. Start early. About 6 weeks before the launch of your book, start inviting people! Create an event on Facebook, send out invites in the mail, and put the event details in your newsletter that goes out to your readers. Keep in contact and send out reminders 2 more times (6 weeks before, 3 weeks before, and the week before). This gives your guests enough time to put your event on their calendar. Remember to post the details on your social media and also think about having an online book launch event.
  2. Use your resources. Marketing materials such as postcards, save the date, business cards, brochures, and whatever other forms of print media you’re using should be in supply and ready to hand out.
  3. Find a high-traffic venue. You want as many people to come to your event as possible. We suggest a high traffic area so that people can see you and walk in. Think outside of the box, your venue shouldn’t be a book store if possible, there are high commission fees and percentages of sales taken off the top for a book store to host you in their brick and mortar. We’ve had book launches at indoor playgrounds, fabric stores, pubs, and parks and have had much success with chatting to people who were just passing through.
  4. Get help. Hire someone if you have the means to organize your event or to help you hand out literature/marketing materials. There is a lot to do and you’re only one person, so delegate tasks to someone you trust. You can also look for volunteers or students who may need community hours to graduate that would be willing to help out.
  5.  Enjoy yourself. Your book launch should be fun! It’s an event to remember and celebrate your success. Have a good time and be sure to genuinely connect with your readers.

There are many, many more steps to have a successful book launch and while we can’t possibly cover all of them in this post, we would love to have you sign up for our Best Seller Bootcamp where we dive in to all of the topics we’ve covered in depth. Check it out here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

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