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Social Media Skills

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All for a Cause

November 26, 2021-Yesterday we talked about publicity vs. advertising and the importance of publicity for building your brand. Today, we’re going to expand on that, but in a different way, with causes that are close to our hearts and that we believe in wholly. I’ll talk about our cause-related marketing efforts with things we support, believe in, and align with as a business.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause. Through CRM, businesses usually provide their partners with the following things. Here’s how you can get involved with CRM as an author:

  1. Financial support for their programs: You write them a cheque, send the cause a monthly donation to support their literacy initiative, or donate a portion of your book sales to their program. Also, this could be supporting a local sports team or performing arts in your community such as Timbits Hockey, Soccer, or Baseball, Gymnastics, Swimming, or Dance etc.
  2. Sponsorship of special events– Maybe your local library is putting on a reading buddy special event, and you’re the sponsor, or you sponsor a writing contest that they’re putting on. You provide them with the resources they need to make the special event happen.
  3. In-kind donation– This can include tangible or intangible contributions. For example, donating your time to read to kids at Sick Kids hospital, reading to seniors, or participating at your local ESL center to help adults learn English. In-kind donations can also include office equipment, marketing supplies, and your design time, etc. Essentially, in-kind donations help free up the nonprofit’s resources for allocation somewhere else.

They will put your company or name on sports jerseys, marketing materials, banners, website, social media etc. in return for your donation.

The key is that you need to BELIEVE IN and SUPPORT the organization that you’ve chosen in Cause-Related Marketing because if you’re using it as a marketing ploy, not only is that horrible, but dishonest, immoral, and unethical.

Here are some of the organizations that we currently support or have supported in the past: 

  • Triple-A Hamilton Huskies Hockey Team (Hamilton)
  • Trees Canada (at the end of the year, we add up all the print books that we’ve sold, and we plant the same number of trees to offset the resources we use like paper) (Canada)
  • Raising a Reader Massachusets  (Boston, USA)
  • Countless hours reading to kids in classrooms all over the city, virtual visits etc. (Hamilton and surrounding area)
  • Hobbitstee Wildlife Refuge (Jarvis)
  • Bear Creek Sanctuary (Barrie)
  • Larch After School Program (Hamilton)
  • Cat Adoption Center (Welland)
  • Canon’s Cause (Caledonia)
  • Toronto Cat Rescue (Toronto)
  • Burlington Humane Society (Burlington)
  • Alligator Wildlife and Discovery Center (Florida, USA)
  • Tampa Bay Library (Florida, USA)
  • New York City Coalition for Adult Literacy (NYC, USA)
  • Binbrook Santa Clause Parade (Binbrook)
  • Power Wheels Derby Sponsor (Caledonia)
  • World Wildlife Fund (Global)
  • Clearwater Marine Aquarium (Florida, USA)
  • Hamilton Public Library (Hamilton)
  • Air Cadets Canada
  • Binbrook Fair (Binbrook)

I know I’ve forgotten some organizations we’ve sponsored on the list above, but you get the idea. We love sports, animals, and books! I believe in, and ONE MILLION PERCENT SUPPORT all of the organizations that we partner with.

As an author, you are responsible for promoting literacy in your community, your country, and the world because illiteracy is a global issue with massive implications for us all.





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Marketing is King

March 3, 2021- As we continue to wade through the theme of this month of answering your most asked questions, we have one that comes up time and again over the years, consistently. Here it is:

Q: “I wrote a book last year and have had no traction with it meaning sales have been non-existent. How important is marketing /advertising when it comes to writing a book?

A: A great question! First off, congratulations on finishing your book, a lot of people don’t even come close to that step, so hats off to you. I always say that it’s one thing to write a book, but it’s quite another to sell it! Marketing is ESSENTIAL to selling your book and the success of it. There’s a quote that says, “Writing a book without marketing is like winking at your crush in the dark. You know what you’re doing, but no one else does.” Marketing is something that allows your customers and potential customers to find you, your books, and your upcoming projects.

The key is to start marketing your book before it is even published because we know it takes an average of 7 times for someone to see an ad or promotional piece or online post before they even notice; it takes even more times for them to do something about what they’ve seen. We recommend marketing your book 2-3 months before it launches.

Marketing books can include everything from press releases, reader reviews, handouts, direct mail, social media posts /ads, and more. This is the tip of the iceberg with what we do for marketing our titles and the titles of our clients, we also sprinkle in some consumer neuroscience and neuromarketing best practices to round things out. Please remember that marketing only works if you do. Like everything else in life, you don’t get what you wish for, you get what you work for.

Advertising is something that I don’t love to sink money into. I think that people are already bombarded by ads all over the place and that they can simply tune them out at this point. To prove it, ask yourself what was the company last advertised on your Facebook feed and what were they selling? If you can answer this question, you’re better than most at paying attention. With all of the incessant noise online, it’s hard to find a voice for your book through typical ways of advertising. I prefer word of mouth and I’ll give you another quote, “Advertising is what you pay for, word of mouth is what you pray for.”

Word of mouth is the best form of advertising that you can get! People trust other people to recommend things that they should buy, movies they should see, restaurants that they should eat at, and the list goes on. That’s why providing an excellent product and providing your customers with a great experience should be at the top of your list.

I could write a book on Marketing your books, and perhaps I will, but there’s not enough room in this post to cover everything that needs to be done to sell your book and how to effectively market it.

So, to put it plainly, Marketing is an essential practice for success in your writing and selling your book. If you need help with marketing your book or even figuring out where to start, we can help! Send us an email to for a price quote and more information or check us out here: Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House

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The Guerilla in the Room

January 13, 2021-As we continue our Best Seller Bootcamp this month, we’ll focus on a number of topics. Today we’ll be chatting about Guerilla Marketing and what it is, how to use it, and why it matters to your best-seller success.

What it is: Guerilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. So, if that’s the definition, how do we use this as authors to promote our books? And to top it off, there is so much noise online right now, how do we cut through it so that our stuff gets noticed?

How to use it: Imagination is more important than budget. The purpose of Guerilla Marketing is to generate buzz-worthy word-of-mouth that is repeatable. You want to get people talking about your book. A word to the wise, ensure that your message is clear because mysterious, muddled messages will get people talking about the wrong thing. Some great examples of Guerilla marketing for authors include things like:

  1. Dress up as a character from your book and hand out samples, press releases, and promotional items that are clearly branded with the cover of your work and where people can find your books!
  2. Think outside the bookstore. Years ago, when Neal Pollack released his first book, “The Neal Pollack Anthology of American Literature,” he did a reading in the bathroom of a train station; 15 people showed up to the reading, but the story of an author doing a reading in a bathroom went viral and helped sell more books.
  3. Make it fun and interactive. If your book is a mystery or a middle-grade adventure novel, why not create something fun like a treasure hunt in different parts of your city! Get people to send in photos of the treasures you’ve hidden in order to be entered into a draw for a grand prize.

Why it matters: 

  1. It gets people talking. Your biggest problem as an author right now is people not knowing who you are. Guerilla marketing tactics, when deployed correctly, get people talking about you and your books.  And most importantly, they’ll tell others!
  2. It builds your brand. You, and everything you do, are part of your brand. Guerilla marketing allows you to connect with your readers and audience in a meaningful way. ONLY when people like you and trust you, they’ll buy from you. If you create your Guerilla marketing campaign with your readers in mind, you’ll make an unforgettable impression.

Take a chance on Guerilla marketing, you’ll be glad you did! And for more in-depth info on this subject, please click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House