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Advice From A Publisher

September 28, 2020-Today, I’ve taken a page out of my book Advice from a Publisher  (Insider Secrets to Getting Your Work Published) to talk about Synopsis’. This is critical info if you want a shot at being published!

How to write a synopsis: Do you want to know what will make a publisher absolutely lose their mind and throw their laptop onto their front lawn? Read on to find out. No, I don’t mean read on to find out; I mean, when authors say, “Read the book to find out!” Let me explain: The job of a synopsis is to tell the publisher what happens in your book from beginning to end. It’s a snippet of the big picture and gives us the information that we need to know. If you remember from the previous chapter, How to Properly Query, you’ll know that a query letter is a sales pitch. A synopsis is an overview of your book which allows the publisher to identify any major problems with your manuscript, lets us determine if your book is a good fit, and helps us decide if your work is exciting, intriguing, and fresh enough to publish.

Your synopsis must include:

The main character and why we should care about them. What is at stake, and what motivates this character to take action?

The conflict. How does the main character succeed or fail in dealing with the conflict?

Conflict resolution? How is the conflict resolved, and has the character changed or learned anything? THIS IS THE ENDING! DO NOT PUT READ ON TO FIND OUT because your letter will be recycled, and you’ll never hear from us again. Seriously, this drives us crazy.

DO NOT:

Summarize each scene or every chapter. This will take way too long, and you must get your summary across quickly and concisely.

Write this with the tone of a book jacket or back cover. It’s not a marketing piece for readers that builds excitement.

Make your synopsis longer than one page.

Get weighed down with specifics such as supporting character names, detailed settings, and descriptions.

Talk about character back story. We don’t need to know, and frankly, we don’t care. Yes, even for you sci-fi writers, leave it out!

Get wordy. Don’t use eight words when four will do.

For examples of good and lousy synopsis’ check out chapter 7 in my Amazon Number 1 Best Seller book found here: https://pandamoniumpublishing.com/product/advice-from-a-publisher-insider-secrets-for-getting-your-work-published/

Insider Secret: Write your synopsis in the third person narrative even if your manuscript is told in first person. Write in the present tense and remind the publisher of the category and genre of your work. Reveal EVERYTHING and never use; it was all a dream endings or beginnings.

Best of luck! I can’t wait to read your work.

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E-Books (The Future of Publishing?)

September 25, 2020– I attended the London Book Fair in England a few years ago, and I was fortunate enough to participate in many classes to continue my education. One of the subjects that came up was e-books, and how they are changing the face of publishing. Here are four reasons why electronic books are essential to offer your customers if you’re an author, especially a self-published one:

  1. Portability. You’ve just bought a new book series to read while on vacation-did you pack your paperbacks, or did you download the books onto your phone, tablet, e-reader, Kindle, Kobo, or laptop? I’m a fan of paperback books, don’t get me wrong, but when I’m on vacation, I like to lounge by the pool and read. I can’t fit all of the books I can read in a week in my suitcase, so I choose to download them instead.
  2. Sharable. A lot of e-books contain bonus information such as additional chapters or new release teasers via hyperlinks. We add hyperlinks to our e-books because our readers can click on a link and be brought to our website where they can find similar titles they may be interested in. Plus, e-books can be shared with friends.
  3. Highlightable. Non-fiction books especially fall into this category. Most people skim the contents looking for things that are relevant to them, and they can highlight which parts they want to remember or refer back to without ruining or damaging the book like they would have if they had highlighted a paperback.
  4. Environmentally friendly. There is no paper or ink or shipping materials used for e-books, which is an absolute advantage to the environment. There is no waste and nothing to throw away.

I’m not saying that I prefer e-books over print books by any means \(nothing beats the textile nature of holding a book in your hands, flipping the pages, and the smell of them). I’m saying that they have their advantages and have a place in publishing. As an author, make sure you’re offering e-books to your readers; it’s essential to give them as many options as possible to enjoy your work. If you search any of our books on Amazon, you’ll find a paperback version and an e-book version; this is just one of the ways we commit to serving you better.

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Wherever You Go (There You Are)

September 24, 2020– Before COVID happened, I popped into an Indigo bookstore in my city. Bookstores are my happy place, and I love to browse the different sections and topics; I always seem to find my way into the children’s area. Often, the store has local author visits where writers can set up a table and sell their books to customers in-store.

I wandered over to the author’s table, and the woman looked up at me as she was sitting there reading a book. I was the first to engage in conversation; I asked her how it was going, and if she had been busy with customers. She told me she hadn’t, and she wasn’t really into the “sales part” of writing and that she preferred to write the books and stay “behind the scenes.”  I asked her what she thought would happen after she published her book, and she said that she hadn’t thought that far ahead. I asked her about her sales goals and if she had a plan for her book going forward. Again, she said she “hadn’t thought that far ahead.” She went on to tell me that she had spent a pile of money self-publishing her book and that now she had a garage full of unsold copies that she wasn’t sure what she was going to do with now. She also said that she wished she had more sales and that she wanted to, at minimum, break even.

I see this a lot, and it’s a shame because her book was quite good and the subject matter was interesting. As an author, you need to ask yourself the following questions:

  1. Are you where you want to be?
  2. What are you doing to get there?
  3. What can you improve?

If we use the woman above as an example to answer these questions, here’s what we come up with:

  1. She is not where she wants to be. What she wants is more sales, she wants to break even, and she wants to get rid of the inventory of books in her garage. She should be specific about her goals.
  2. She is going to book store events, but not much else. She needs to start brainstorming about how she can sell her books—Eg. Online platform, other book stores, schools, festivals and events etc.
  3. There are a lot of things she can improve; the first thing is engaging with customers when she has them in front of her, hand out literature, talk more about her book, get on social media etc.

You can’t hit a target that you can’t see. So are you where you want to be as an author? What goals do you have for your work? How will you get there? What plan of action will you take? How will you improve your current situation? These are important questions that need answers.

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Spotlight on

September 23, 2020– Today, we’re putting the spotlight on Grandma’s Table, written by Michelle Pontefract, illustrated by Erin Cutler. This beautiful book is all about family, sharing the love, and making room for friends. Everyone is welcome around Grandma’s Table; the more, the merrier! The illustrations are brought to life and jump off the page because of the watercolour medium used to give them texture and a gorgeous softness.

Grandma’s Table is all about inclusion and celebration among a fabulous feast of foods from around the world. Included are some favourite recipes from Michelle’s family that make the book interactive and allow you to spend cherished moments with your children making delicious memories.

Here’s what one reader had to say about Grandma’s Table:

5.0 out of 5 stars Beautifully Inclusive

Reviewed in the United States on August 21, 2020
Verified Purchase
What a gorgeous book. Such a strong message that there’s always room at Grandma’s Table. I loved the diversity of dishes and characters, as well as the recipes included in the back. My kids enjoyed making the cookies.

You can get your copy here:  https://pandamoniumpublishing.com/product/grandmas-table/

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Are They Aware?

September 18, 2020-What do you see when I say the word McDonald’s? For some people, this word will conjure up the image of burgers, fries, broken ice cream machines and chicken McNuggets, and some will immediately see the infamous golden arches. It doesn’t matter what came to mind first, the food or the logo, because both things achieved the same goal, to make you aware of their brand and what they sell.

Are people aware of what you sell? Do the covers of your books come to mind when they think of you? Do they see your company logo? Do they know what you offer? If not, here are some good ways to make people aware of you, your brand, and your books:

  1. Business cards-Always carry a stack of business cards with you. It should say who you are, what your occupation is, website, email, phone number, and have your logo/slogan on it. Mine is black with a silver P, on the front with my name and owner of Pandamonium Publishing House.
  2. Brochures-These are great tools to hand out to people to explain your business offering, product samples, book excerpts, reviews, and services. Be sure to include your logo, colours, website, email, business name, how to order, and social media information.
  3. Postcards- I use postcards a lot for many different things. I use them to write notes to clients, to include in our subscription book boxes, to say thank you, and for appreciation notes to anyone who orders off our site.
  4. Banners/signage- These are essential for shows and events that you’re attending. Include your logo, brand colours, slogan, and website/email/social media info. Be sure that everything is large enough to read from a distance.
  5. Letterhead- This should include your company name, email address, website, address, and logo as well as company colours, and phone number.
  6. Email signature- Some days, I’ll send up to 50 emails per day, depending on the circumstance. An email signature is a great way to let prospective clients know what you do, who you are, and how to reach you and your social media handles. Also, if you have a writing business, your email signature is a great way to let everyone know what your hours are or when you’re out of the office/away from your desk.
  7. Social media-Amazon author page, Facebook, Youtube, Twitter, Instagram- You should have all of these things and more. People need to know where to find you, and you need to be consistent with your posts. Use a social media scheduler like Hootsuite to pre-schedule your posts so you’re not tied to your phone when you could be doing something more valuable with your time. Your social media should all be linked to each other and be informative, educational, and entertaining while adhering to your brand message and aesthetic.
  8. Blog-How your blog looks and what it does are synonymous with your brand awareness and what you do/offer. Your books should be for sale online as well as your services, an about section about you and your company, and your logo, colours, and common theme should run throughout. If you’re a romance writer, for example, you could have topics on your blog that include things such as the elements of writing romance, specific genre information, how to write characters etc.
  9. Logo and colours-Our brand colours are black, white, and purple; this follows through to our cards, brochures, postcards, signage, letterhead, and blog. Our logo is a black box with a white letter P in the middle.

Every time you create content or interact with people, you are representing your brand. Do it well.

Have your coffee the same way that we do!
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Run Your Way to Inspiration

September 10, 2020-As long as it’s not raining, you can usually find me running outside in the early morning in my neighbourhood. I love saying hello to familiar faces and smiling back at the people who give me cheery grins and waves. There are people walking and biking, some are on rollerblades, and most have dogs; it’s usually the same crowd day in and day out with a few exceptions.

I like to make up stories about the people and things that I see while I run; Where are they going after this? What if their dog could talk? Does their dog talk to the other dogs it meets? Where does that staircase lead? What is that skunk doing, and what is he digging for? What if we were all running from Zombies? Would I survive? And the list goes on.

Sometimes the ideas are silly, and sometimes the ideas are stuff that I can work with. The point is that I’m observing the things around me and being inspired by them.

Inspiration comes in all forms; let’s explore:

  1. Setting-Sunsets, trees, trails, staircases, houses, waterfronts are all examples of settings you’ll see on your run that could make it into your story.
  2. Animals-Skunks, foxes, birds, squirrels, coyotes, and rabbits are all animals that I’ve seen on the running trail that would make great characters for stories!
  3. People-runners, rollerbladers, walkers, older adults, middle-aged people, workout buffs, personal trainers, kids, and teenagers are great examples of people to write about.
  4.  Professions-Garbage collectors, construction workers, road pavers, gardeners, roofers, dog walkers, and babysitters are some professions that could start your story off right.

Looking at this list inspires me! How many ideas can you think of using the list of things above? Happy Writing, X LLB

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What Do You Do?

September 9, 2020– How many times have you been asked, “What do you do?” Probably a lot, especially when at a gathering where you’re meeting new people. I was at a party once where this question came up (which was not directed toward me), and the person answered, “Oh, I’m just an author. Well, not really an author, I publish my own stuff, but I don’t have a publisher or anything…” From across the room, I watched as the woman squirmed in the corner and shifted her feet with cocktail in hand, and I wanted to grab her by the shoulders, look into her eyes, and say, “Start again, this time with confidence! Repeat after me, I AM AN AUTHOR. Period. That’s a complete sentence.” 

How many times have you downplayed your writing skills or talents? A few, I’m willing to bet, especially since most authors are introverts who don’t like to toot their own horn. But it’s crucial that you say you’re an author with conviction because if you don’t believe it, no one else will. 

It doesn’t matter if you’re published, unpublished, in the submission phase, have a few things in small publications, a blogger, a poet or whatever else, YOU ARE AN AUTHOR. 

Why does this matter? Because sooner or later, what you say and think about most, becomes reality. As long as your writing and improving your craft, it’s only a matter of time before someone says yes after a whole bunch of no’s. It drives me insane when authors say that they’re not real authors because they’ve self-published. All that means is (if they did it right and invested in a quality editor, cover designer, and formatter) that they wanted to keep control of their project and work from beginning to end. Yes, there are a few self-published works out there that give the good guys a bad name, but for the most part, self-published books (when executed properly) are impossible to tell from traditionally published books. 

So, start believing in yourself! You’ll be glad you did. X LLB 

 

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An Excerpt from Life Supports

August 12, 2020-If you haven’t read Life Supports by KG Watson, you should. It’s a fantastic book that examines the important things in life. Here’s an excerpt from the story:

“It was during a search of my basement music storage for material that the ladies unexpectedly came across the box of cookbooks. I had forgotten I put them there, maybe I didn’t, maybe the kids put them there when they cleaned out the kitchen prior to the arrival of the students.

The Evercare bus had dropped me off at my house after the service. After I handed my just-used material back to the digitizers, I went to find what I thought I needed for next week. I had pointed to the boxes I wanted to look through and Margaret had hoisted them up the stairs and onto a cleared corner of the dining room table for sorting.

When I opened the first box there they were rank on rank of cookbooks, ragged with loose paper sticking out of them it was not what I expected. While Trudy and Jessica continued their perfected ballet with my music scores and the electronics, Margaret diverted her attention to scan this new trove. If it looks like a book, Margaret is helpless within its sight. The kitchen library has been stacked into the box spine up. There were fat volumes of cookbooks separating words of pamphlets on the top layer.

With the removal, a packet of letter size sheets and plastic archive folders that have been stuffed down the side, fell over onto the lower layer of pamphlets. Margaret pulled a page and couldn’t help noticing the title on the top peeking from beneath the rusting pinch clamp that held the clump together. Gingerbread Cookies it said in bold print, I sighed.”

There are recipes included in this book and I think that we should attempt to make a couple of them. Gingerbread just happens to be my absolute favourite cookie of all time!

I hope you enjoyed the above excerpt from Life Supports by KG Watson. Now available on Amazon and soon on our site!

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It’s Funny

August 5, 2020-No matter what you’re writing, an element of humour should be present. This is especially true for those of us who write mysteries, thrillers, and psychological books. I think Josh Whedon said it best, “Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.” It’s important when writing heavy subject matter to relieve your readers once in a while! Here are three ways to inject humour into your manuscript:

1) Dialogue-Get your character to say something funny. Have a weird exchange between two characters, get your character to reminisce about something humorous that happened to them.

2) Situation-Put your character in a situation where something funny happens to break the tension (when it fits) such as tripping or ripping their pants, or mistaking one thing for something else. In my book Obsessed with Her, James overheard a conversation he thought for SURE was about the girl he was holding hostage, but it turned out to be a missing dog.

3) Embarrass them. Embarrassing things happen to us all the time and I’m sure to me more than others…sigh. Embarrass your character eg. spinach in teeth, static underwear stuck to the back of their outfit, spilling coffee on themselves etc.

The point of adding an element of humour to your writing is to make your characters three dimensional, real, and relatable.

Happy Writing! XLLB

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How Many Books?

July 1st-I know that we’re moving at breakneck speed lately when it comes to pumping out books around here, so to ensure that no one is lost or unaware of what’s available and what’s coming up, let’s recap our collection:

Children’s book (ages 3-8 depending on reading level)

-Panda the Very Bad Cat
-Panda the Very Bad Cat Farm Frenzy
-Panda the Very Bad Santa Claws
-Deer Diary
-Phillip Star
-The Adventures of Milan and Friends; Trouble with Trolls (A Halloween Tail)
-The Adventures of Milan and Friends; Baseball Bedlam
-Sammy the Singing Cat
-Spiders Wearing Sweaters
-Martin the Tap-Dancing Frog
-Mount Fuji has Free Wi-Fi
-Miranda the Very Loud Mouse
-Pants!
-Grandma’s Table
-Zoe’s Princess Pants
-Lost and Monkey Around (Coming October 2020)
-Twelve Days of Rescue (Coming October 2020)
-The Midas Haircut (Coming October 2020)
-The Clouds Above Lamasol Island (Coming July 2020)

Middle-Grade Novels (Grade 4-6 depending on reading level)

-Unfrogged
-DJ the Terrible
-The Old Farmer’s Treasure
-Grandpa’s Gift (Coming September 2020)

Adult Fiction/Non-Fiction

-Obsessed with Her
-Becoming James Cass
-Duty’s Dad
-Duty’s Daughter
-Duty’s Son
-Acts of Remembrance (Non-fiction)
-Life Supports
-Dealer
-114 World Series in 1 Book (Non-fiction)
-Advice from a Publisher (Non-fiction)
-Machinia (Science Fiction, Coming October 2020)
-Silent Anvil (Coming October 2020)
-My Name is Jessica Westlake (Coming August 2020)
-Acts of Kindness (Non-Fiction, Coming November 2020)

All of the books are and will be available on our site under SHOP and available on Amazon as paperbacks and e-books. We’re also exploring film options and audiobooks, so stay tuned for more information!

Thank you for supporting our work, we appreciate you.

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