Posted on Leave a comment

Tag (You’re It)

January 21, 2021-As we enter the final week of our Best Seller Bootcamp, here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/  we have a number of things to still cover! As an author with a platform . are you using your social media to connect ideas with readers? Did you know that there is a specific way to do that? With hashtags! Hashtags are still an effective way to get more people to see your posts when using platforms such as Instagram, and using relevant, targeted hashtags is one of the best ways to get discovered by new audiences.

Hashtags # work by organizing and categorizing videos and photos. A post with at least one Instagram hashtag averages 13% more audience engagement than posts without a hashtag. If you add a hashtag to a post on your Instagram account, the post will be visible on the matching hashtag page that acts as a directory of all the photos and videos that were tagged with the same hashtag e.g., #writersofinstagram.  Hashtags are most effectively used on Instagram although we do see them on Facebook sometimes, but not as often because people are less likely to read/care about them. Quick tips:

  1. Use a minimum of 10 hashtags on your post. This will ensure that you cover your bases and include tags that are relevant to the audience you’re trying to reach. Use a mixture of very popular tags and less popular tags to make sure that your post gets traction e.g. #authorsofinstagram (4.7 million posts) and #authorscommunity (156,000 posts). You can use up to 30 hashtags on a regular post and 10 on your Instastory.
  2. Think outside the (hashtag) box. It’s important to use relevant tags, but most people don’t get overly thoughtful when hashtagging. They use the common, most popular tags, but they’re missing out on a potential segment that could see their post by not being creative. Let’s say that you wrote a science fiction novel, some of the less obvious hashtags could include #manvsmachine, #robothero, #riseofthemachines, #machinesvsman, #newrelease, #dystopianuniverse etc.
  3. Hashtag in the comments. Don’t put hashtags directly in your post, put them into the comments section of Instagram and be sure to include your company or book hashtag e.g. #pandamoniumpublishinghouse.

There is so much more to talk about when it comes to hashtags and using them most effectively to promote your work and your posts and to connect with your audience, so check out our Best Seller Bootcamp where we dive deeper into this subject: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/ and more!

 

 

Posted on Leave a comment

Publisher vs. Author Role

January 15, 2021– We are officially half-way through our Best-Seller Bootcamp!  Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.

Publishers are responsible for: 

  1. Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
  2. Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
  3. Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
  4. Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
  5. Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
  6. Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!

Author responsibilities: 

  1. Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
  2. Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
  3. Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
  4. Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
  5. Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.

If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.

Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share,  we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.

We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

Posted on Leave a comment

A Special Greeting!

January 15, 2021-Today we have our very own Paul A. Moscarella joining us with a personalized greeting for our Pandamonium Publishing House International Book Club! This month we are reading his debut novel, Machinia. Join us every Friday morning at 11 am on Facebook Live as we chat about his new science fiction book. http://www.pandamoniumpublishing.com/product/machinia

Posted on Leave a comment

Starting On Monday, January 4!

January 1, 2020-Happy New Year, friends! I hope that this year brings your dreams to fruition, much happiness, health, and wealth and that you’re ready to get to work! This month we’ll be doing a Best-Seller Bootcamp which starts on Monday, January 4th right here at http://www.pandamoniumpublishing.com. We’ll be talking about all things best-seller-related including how to use data analysis to improve your marketing efforts, what makes a best-seller, how keywords and categories are used, and the mechanics behind writing a best-seller! We hope that you’ll take this opportunity to invest in yourself with our *additional* Best-Seller Bootcamp course (which complements what we’ll learn here) where you’ll get a ton of bonus info, a downloadable workbook, and access to yours truly as your personal mentor each week of January! Is 2021 the year that you become a best-seller? To enroll in our limited class-size Best Seller Bootcamp click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

Here’s to you and reaching your writing goals in 2021 and beyond!

Posted on 2 Comments

Adopt A School

December 23, 2020-During shows and events where we’re selling our books, one of the most common comments we get are, “Your books are so cute/funny/awesomely illustrated, I wish I had kids, but all of mine are grown.” The good news is, you can adopt a ton of kids! Let me explain; even if there are no children in your life, you can make a difference in the lives of many with our Adopt a School program! This is the perfect gift to give the person on your list that has everything! Here’s how it works (Click on the link to order): Adopt a School! Literacy Matters – Pandamonium Publishing House

When you purchase this collection, we’ll send TEN of our children’s book titles to local inner-city schools. We believe that literacy should be a right, not a privilege and that every school library deserves new books that will excite young readers. Please partner with us in this crucial initiative as 12 million Canadians are currently illiterate. This collection is suitable for young readers ages 4-8 depending on the reading level and includes themes such as teamwork, kindness, differences in ability, unconditional love, adventure, and friendship! The children will also receive a handwritten note from one of the authors talking about the importance of books while inviting them to participate in a virtual classroom author visit!

Thank you for your continued support of literacy and Canadian authors, illustrators and artists and for joining us in our mission to ignite a love of reading that will last a lifetime! 

Posted on Leave a comment

Gift Giving Ideas

December 3, 2020– Tis the season to give! What better present, than the gift of literacy? Pandamonium Publishing House has you covered for all of your gift-giving needs.

For the History BuffDuty’s Son, Duty’s Daughter, Duty’s Dad by K.G. Watson- A delightful, historical fiction novel that Hamiltonians will enjoy! Lots of entertaining facts about the city as well as major events that shaped Canada. Dundurn Castle, Niagara Falls, and The Great Western Railway are just a few of the places featured. Duty’s Son by K.G. Watson is a wonderful trip back in time. John Harvey Watson was a courageous soldier, a gentleman, and a man of duty. This is his story. Written by K.G. Watson, Cover Design by Alex Goubar available hereDuty’s Son: https://pandamoniumpublishing.com/product/dutys-son/
Duty’s Daughter:https://pandamoniumpublishing.com/product/dutys-daughter/
Duty’s Dad:https://pandamoniumpublishing.com/product/dutys-dad/

For the Sports Lover-101 World Series in 1 Book-This book will entertain you with some of the most interesting, odd, and amazing moments in World Series history. Here are 114 of those moments that justify a National Pastime’s forever enduring institution. Written by Scott C. Morissey, cover design by Alex Goubar available here:  https://pandamoniumpublishing.com/product/114-world-series-in-1-book/

For the Thrill Seeker-Obsessed with Her, James Cass- What would you do if your child was missing? How far would you go to find out the truth about what happened to her? Obsessed with Her is every parent’s worst nightmare; with twists and turns so shocking, it will leave you breathless until the very last page. “Totally shocking, disturbing and NOT for the easily offended or squeamish.”-Goodreads “Thrilling, scary, jump off the edge of your seat entertaining. “-Goodreads “Four stars for scaring the bejeezus out of me.”-Goodreads “Don’t read this when home alone if you are bothered by gore.”-Goodreads
Obsessed with Her available herehttps://pandamoniumpublishing.com/product/obsessed-with-her-novel/
Becoming James Cass available here: https://pandamoniumpublishing.com/product/becoming-james-cass/

For the Upcoming Writer-Advice from a Publisher- I decided to write this book to fill a need in the marketplace. Not many publishers are willing to offer insider tips to help up and coming authors with the publishing process. In fact, most publishers send out nothing more than form rejection letters with no help or suggestions for improving the author’s chances of getting a book deal. As a publisher and author, I’m spilling the secrets about what publishers want and what no one in the industry will tell you. This book is short, sweet, and to the point.  Written by Lacey L. Bakker, Cover design by Alex Goubar available here: https://pandamoniumpublishing.com/product/advice-from-a-publisher-insider-secrets-for-getting-your-work-published/

For the Realist(Non-fiction) Acts of RemembranceRevolution is in our land.  In Amsterdam and Rotterdam, cannons stand on every street corner.  A Curfew is at 7:30, but the people are standing by the front door listening to others who are rioting. The rioters are so fed up with things they are marching through the street singing. For punishment, they have no light or water. It was not smart. Many were shot. Now, what do you do? A death sentence is carried out on everyone who does not obey. These words are straight from the pages of a young girl’s (Engelina Aasman Hummel) diary during the Second World War. They are true, haunting, and raw. Acts of Remembrance is a book that you’ll never forget. Written by K.G. Watson and Engelina Aasman Hummel available here: https://pandamoniumpublishing.com/product/acts-of-remembrance-by-k-g-watson-and-engelina-aasman-hummel/

For the Animal Lover-The 12 Days of Rescue, Panda the Very Bad Cat- An Amazon, NUMBER 1 Best Seller! Meet Socks, a quiet shelter dog who has been waiting her whole life for someone to notice her. Imagine her excitement on the day someone does! How will her life change when she finally gets a family of her own? Follow along with Socks, as she shares the first twelve days with her new family! An interactive book with hidden hearts on each page and a recipe for homemade dog treats, included! Written by Tonya Cartmell, illustrated by Emily James available here:  https://pandamoniumpublishing.com/product/the-12-days-of-rescue/
Panda the Very Bad Cat available here: https://pandamoniumpublishing.com/product/panda-the-very-bad-cat-collection/

For the Sci-Fi Fan-Machinia-Cybersecurity officer Damon Maxwell wakes from cryogenic sleep expecting to be ten years into his future but instead finds himself in the root ruled empire of Machinia, 2156! Welcomed by Machinia’s omnipotent leader, the Universal, Damon learns that his extraordinary journey is part of a complex plan by the Universal to bait Machinia’s deadly enemy, the Underground, into action. But the Universal’s brilliant robot aide, Nepcar, fears his leader’s dangerous scheme and pairs Damon with the beautiful and mysterious Cynthia Lhan hoping their union can prevent a catastrophe. Yet, even as the Universal’s plans fall into place an enigmatic figure appears in Damon’s life that even the mighty Universal is powerless to control. Will Damon ultimately be the destroyer of the robot race or its saviour? Written by Paul A. Moscarella, cover art by Alex Goubar available here: Machinia – Pandamonium Publishing House

For the Impossible to Buy For-Courses and Book Box Subscriptions- Course: Crafting the Perfect Query Do you know what it takes to craft the perfect query? This mini-course will answer all of your questions! Course material includes: What makes a query stand out, How to properly craft a query depending on your genre, 2 samples of good queries, 2 samples of bad queries, 30-minute consultation with the publisher who will give you personalized feedback on your query. This course is in pdf downloadable format. It will be emailed to you after purchase. Stop wondering why you keep getting rejected and start crafting the perfect query! Book Box Subscription: 3 Month Subscription What a wonderful way to meet your reading goals or to give a gift that is unique and keeps on giving; each book box contains 2 books and will be shipped to you on the first of each month for three months! That’s 6 books for less than $10 per book and when you subscribe for 3 months, you save $5!  Choose from the following selection: (Be sure to put your preferred choice in the comments!) Mystery/Thriller/Crime, Romance, Historical Fiction, Non-Fiction/Business, Young Adult, Fiction (any kind), Surprise Me (we choose the genre and will mix it up). Course available here: Mini-Course Crafting the Perfect Query – Pandamonium Publishing House
Book Box Subscription here: Book Box! 3-month Membership (1 Book Box/month for 3 months) – Pandamonium Publishing House

For the One Needing some Holiday CheerActs of Kindness-No matter how small, no act of kindness is ever wasted. This book is a collaborative effort among many authors to spread happiness and inspirational stories about the strength of the human spirit, honesty, bravery, friendship, and kindness. Cover art by Alex Goubar, published by Pandamonium Publishing House and written by collaborative authors. Available here: Acts of Kindness – Pandamonium Publishing House

For the Fashionista-Pants, Zoe’s Princess Pants-Did you know that there are many different types of pants? There are cranky pants, silly pants, ants in your pants and so many more! This fabulous book will have kids asking, “What type of pants am I wearing today?” Pants available here: Pants! – Pandamonium Publishing House
Zoe’s Princess Pants available here: https://pandamoniumpublishing.com/product/zoes-princess-pants-collectors-edition-cover/

For the Adventure Lover-DJ the Terrible, The Clouds Above Lamasol Island-This hilarious middle-grade novel will make you stand up and cheer for DJ the Terrible and her equally terrible cat, Godfrey. Djeaneauth (D.J) decides to go undercover with her sidekick Godfrey the Super Cat to assimilate with her new neighbours, AKA “The Borings”, gain their trust, then turn the town on its head!  The only thing is…blending in simply isn’t DJ’s strong suit. With her inventive, mischievous mind, wild hair, and clumsy demeanour, Terrible trouble follows this Terrible girl wherever she goes! DJ the Terrible is available here:
https://pandamoniumpublishing.com/product/dj-djeaneautha-the-terrible/
The Clouds Above Lamasol Island: https://pandamoniumpublishing.com/product/the-clouds-above-lamasol-island/

For the Philanthropist-Adopt a School- When you purchase this collection, we’ll send TEN of our children’s book titles to local inner-city schools. We believe that literacy should be a right, not a privilege and that every school library deserves new books that will excite young readers. Please partner with us in this crucial initiative as 12 million Canadians are currently illiterate. This collection is suitable for young readers ages 4-8 depending on the reading level and includes themes such as teamwork, kindness, differences in ability, unconditional love, adventure, and friendship! The children will also receive a handwritten note from one of the authors talking about the importance of books while inviting them to participate in a virtual classroom author visit! Available here: https://pandamoniumpublishing.com/product/adopt-a-school-literacy-matters/

Thank you for your continued support of small businesses and Canadian authors, illustrators, and artists. Happy Holidays!

Posted on Leave a comment

Schedule of Events

December 2, 2020- Hi Friends, I though that today it would be beneficial for us to post our schedule for the upcoming month so that you know what’s on the agenda! Here’s what’s coming up at Pandamonium:

December 2-Book Box Subscriptions go out in the mail! Check it out here: https://pandamoniumpublishing.com/product/book-box-3-month-membership-1-book-box-month-for-3-months/

December 3, 4, 5, 6, 10,11,12,13,17,18,19,20- St. Jacob’s Market from 10-6 every day. We’re in the outlet mall building!

December 4, 11, 18- Check us out on Facebook every Friday at 11 am as we discuss Pandamonium Publishing House International Book Club book, A Long Way Gone. To join, send us an email at pandapublishing8@gmail.com

December 7- Check out my interview with our very own Tonya Cartmell where she answers questions from readers about her book, The 12 Days of Rescue! It will be on our social media and YouTube Channel at 7 pm.

December 12-24- Tune into our YouTube Channel Pandamonium Publishing House each night at 7pm where I count down my 12 favourite Holiday books! Snuggle up and read with me.

If you’re in the area and would like to stop by and say hello, we’d love to see you. This year, give the gift of literacy.

Posted on Leave a comment

Advice From A Publisher

September 28, 2020-Today, I’ve taken a page out of my book Advice from a Publisher  (Insider Secrets to Getting Your Work Published) to talk about Synopsis’. This is critical info if you want a shot at being published!

How to write a synopsis: Do you want to know what will make a publisher absolutely lose their mind and throw their laptop onto their front lawn? Read on to find out. No, I don’t mean read on to find out; I mean, when authors say, “Read the book to find out!” Let me explain: The job of a synopsis is to tell the publisher what happens in your book from beginning to end. It’s a snippet of the big picture and gives us the information that we need to know. If you remember from the previous chapter, How to Properly Query, you’ll know that a query letter is a sales pitch. A synopsis is an overview of your book which allows the publisher to identify any major problems with your manuscript, lets us determine if your book is a good fit, and helps us decide if your work is exciting, intriguing, and fresh enough to publish.

Your synopsis must include:

The main character and why we should care about them. What is at stake, and what motivates this character to take action?

The conflict. How does the main character succeed or fail in dealing with the conflict?

Conflict resolution? How is the conflict resolved, and has the character changed or learned anything? THIS IS THE ENDING! DO NOT PUT READ ON TO FIND OUT because your letter will be recycled, and you’ll never hear from us again. Seriously, this drives us crazy.

DO NOT:

Summarize each scene or every chapter. This will take way too long, and you must get your summary across quickly and concisely.

Write this with the tone of a book jacket or back cover. It’s not a marketing piece for readers that builds excitement.

Make your synopsis longer than one page.

Get weighed down with specifics such as supporting character names, detailed settings, and descriptions.

Talk about character back story. We don’t need to know, and frankly, we don’t care. Yes, even for you sci-fi writers, leave it out!

Get wordy. Don’t use eight words when four will do.

For examples of good and lousy synopsis’ check out chapter 7 in my Amazon Number 1 Best Seller book found here: https://pandamoniumpublishing.com/product/advice-from-a-publisher-insider-secrets-for-getting-your-work-published/

Insider Secret: Write your synopsis in the third person narrative even if your manuscript is told in first person. Write in the present tense and remind the publisher of the category and genre of your work. Reveal EVERYTHING and never use; it was all a dream endings or beginnings.

Best of luck! I can’t wait to read your work.

Posted on Leave a comment

E-Books (The Future of Publishing?)

September 25, 2020– I attended the London Book Fair in England a few years ago, and I was fortunate enough to participate in many classes to continue my education. One of the subjects that came up was e-books, and how they are changing the face of publishing. Here are four reasons why electronic books are essential to offer your customers if you’re an author, especially a self-published one:

  1. Portability. You’ve just bought a new book series to read while on vacation-did you pack your paperbacks, or did you download the books onto your phone, tablet, e-reader, Kindle, Kobo, or laptop? I’m a fan of paperback books, don’t get me wrong, but when I’m on vacation, I like to lounge by the pool and read. I can’t fit all of the books I can read in a week in my suitcase, so I choose to download them instead.
  2. Sharable. A lot of e-books contain bonus information such as additional chapters or new release teasers via hyperlinks. We add hyperlinks to our e-books because our readers can click on a link and be brought to our website where they can find similar titles they may be interested in. Plus, e-books can be shared with friends.
  3. Highlightable. Non-fiction books especially fall into this category. Most people skim the contents looking for things that are relevant to them, and they can highlight which parts they want to remember or refer back to without ruining or damaging the book like they would have if they had highlighted a paperback.
  4. Environmentally friendly. There is no paper or ink or shipping materials used for e-books, which is an absolute advantage to the environment. There is no waste and nothing to throw away.

I’m not saying that I prefer e-books over print books by any means \(nothing beats the textile nature of holding a book in your hands, flipping the pages, and the smell of them). I’m saying that they have their advantages and have a place in publishing. As an author, make sure you’re offering e-books to your readers; it’s essential to give them as many options as possible to enjoy your work. If you search any of our books on Amazon, you’ll find a paperback version and an e-book version; this is just one of the ways we commit to serving you better.

Posted on Leave a comment

Wherever You Go (There You Are)

September 24, 2020– Before COVID happened, I popped into an Indigo bookstore in my city. Bookstores are my happy place, and I love to browse the different sections and topics; I always seem to find my way into the children’s area. Often, the store has local author visits where writers can set up a table and sell their books to customers in-store.

I wandered over to the author’s table, and the woman looked up at me as she was sitting there reading a book. I was the first to engage in conversation; I asked her how it was going, and if she had been busy with customers. She told me she hadn’t, and she wasn’t really into the “sales part” of writing and that she preferred to write the books and stay “behind the scenes.”  I asked her what she thought would happen after she published her book, and she said that she hadn’t thought that far ahead. I asked her about her sales goals and if she had a plan for her book going forward. Again, she said she “hadn’t thought that far ahead.” She went on to tell me that she had spent a pile of money self-publishing her book and that now she had a garage full of unsold copies that she wasn’t sure what she was going to do with now. She also said that she wished she had more sales and that she wanted to, at minimum, break even.

I see this a lot, and it’s a shame because her book was quite good and the subject matter was interesting. As an author, you need to ask yourself the following questions:

  1. Are you where you want to be?
  2. What are you doing to get there?
  3. What can you improve?

If we use the woman above as an example to answer these questions, here’s what we come up with:

  1. She is not where she wants to be. What she wants is more sales, she wants to break even, and she wants to get rid of the inventory of books in her garage. She should be specific about her goals.
  2. She is going to book store events, but not much else. She needs to start brainstorming about how she can sell her books—Eg. Online platform, other book stores, schools, festivals and events etc.
  3. There are a lot of things she can improve; the first thing is engaging with customers when she has them in front of her, hand out literature, talk more about her book, get on social media etc.

You can’t hit a target that you can’t see. So are you where you want to be as an author? What goals do you have for your work? How will you get there? What plan of action will you take? How will you improve your current situation? These are important questions that need answers.