January 7, 2019– This is a bit long, but helpful!
December 21, 2018- Sorry, friends…it’s Comma Rules, but Commas do rule in my opinion! Check out this awesome info-graphic on how to properly use commas.
November 23, 2018– I remember it like it was yesterday. I was having a lunch meeting with an up and coming author that I was about to sign on to my publishing house, when the waitress stopped by our table, “How is everything? What are you guys working on?”
I said, “We are discussing his book.” The waitress said, “Oh wow! Tell me about it!” That’s when things went to hell in a handbag.
The author then proceeded to tell the waitress almost every damn thing about his book from the complexity of the characters to the interwoven plot that had several twists and turns and was going to be a series. I watched politely as the waitress’ eyes glazed over and the potential author hammered the last nail into the coffin of his would be deal. He kept blabbing and going around in circles trying to prove to the waitress and perhaps to me that he was some kind of literary genius that was only resurrected once in a lifetime. It was way too much and the deal died that day on the spot. The meeting dragged on as he continued to talk about his work and I was grateful when it was finally over.
He was a good enough writer, but he definitely lacked the thing that most authors do…the conciseness of a perfectly perfected elevator pitch. After all, if this author said all this to a waitress, I was willing to bet the business that he would be even worse with prospective readers! Don’t make the same mistake that he did, when someone asks about your book, tell them about it in 1-2 sentences. Here’s what you need to know:
- Keep it short and sweet.
- Don’t forget the hook.
That’s it. It’s that easy. No more and no less. If someone were to ask me about my middle-grade novel, The Old Farmer’s Treasure in the elevator up to the sixth floor of Tiffany’s here’s what I would say, ” Imagine that you’re thirteen years old and you’ve found a deadly secret that your family has been hiding for years. You can have riches beyond your wildest dreams; all you have to do is follow the clues in a life-threatening race against time.” Short, sweet, and hooked. I guarantee if you follow those rules, that people will want to know more. That’s when you can expand on the information that you give them, not too much, but just enough.
Practice your elevator pitch for your book, you never know when you’ll be stuck inside with a reader or someone who can change your fate.
October 12, 2018– Ok, fellow writers; I found this online and it’s pretty exciting! Check out this list of bones, organs, cells, and blood in the human body. Why is this interesting and valuable you ask? Because depending on the genre that you write, a list like this may come in handy especially if your characters are going to be fatally injured. Once again it all comes down to credibility in your writing!
Let’s say your character gets cracked in the ribs or needs open heart surgery, now you know a bit more about what you’re talking about and your reader will appreciate your knowledge. Here’s a little taste of a scene I just cooked up; I hit him so hard that the next day in emergency, the x-ray showed I had fourteen broken bones in my left hand. I never thought I’d be a southpaw when it came to fighting, but I guess it was just a matter of survival.
Happy Writing! X LLB
October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?
Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.
But, Lacey! What do I post on social media if I don’t have a product? Easy.
- Behind the scenes looks at your work
- How you came up with the idea for your book/ inspiration behind it
- A typical workday for you when writing
- Sneak peek of the manuscript title
- Any art sketches if applicable
- What your goals are with writing
- What books you’re currently reading
- What books your book compares to
- Why you became an author
- Why your story matters
- And everything else that relates to your book that you can possibly think of
So, here are some tips on building a solid social media presence. You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!
- Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
- Stick to a schedule. Figure out what you’re going to post about and when.
- Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
- Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
- SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.
At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, email@example.com.
You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.
September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?
A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.
I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.
As I own a full-service publishing house, I have some tips on running a successful writing business:
- What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
- Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
- Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
- Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?
It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!
September 3, 2018- Lots of exciting events going on around here! Check out our September Schedule:
September 14, 2018: Supercrawl 6 pm to 12 am (Lacey)
Binbrook Fair 5 pm to 10 pm (Tamara)
September 15, 2018: Supercrawl 12 pm to 1 am (Lacey)
Binbrook Fair 10 am to 10:30 pm (Tamara)
September 16, 2018: Supercrawl 12 pm to 7 pm (Lacey)
Binbrook Fair 10:30 am to 6 pm (Tamara)
September 17, 2018: Self-Publishing and Everything You NEED to Know presented by Lacey at the Sherwood Public Library 7:00 pm
September 22, 2018: Brantford Autism Speaks Walk, 12 pm to 3 pm
September 24, 2018: Self-Publishing and Everything You NEED to Know presented by
Lacey at the Grimsby Public Library 7:00 pm
September 29, 2018: Phillip Star Book Signing at Indigo Stone Church from 11 am to 2pm with Lacey
September 29, 2018: Presentation of the Best Dressed Car trophy at the Power Wheels Derby at the Caledonia Fairgrounds! (Lacey and Team)
Throw in school visits and author meetings, and it makes for a busy September! But, that’s just the way we like it!
August 17, 2018- This is for all of my self-published author friends and colleagues! I want to know, are you a bad decision maker? I know that in the past, I certainly have been. It is imperative to be a good decision maker when self-publishing because so many things require your attention! Here’s what I’ve learned along the way in my own publishing journey:
- You base your decisions on ego. If you think that you know it all, you’ve got a problem. Let’s say that your an expert in a specific field like illustration, you may assume that your expertise in that field will translate to every other area in bookmaking such as marketing, advertising, and writing. Well, my dear friend, you would be wrong. Instead, assemble a team of people whose expertise rounds out your own and reap the benefits of multiple perspectives.
- You rely on the momentum effect. Yes, I do believe that some past events can predict future events, BUT this is not always written in stone, and there’s a problem with thinking this way! The world is continually changing and evolving. If you’re only relying on your tried-and-true methods and are blind to other options, you’re going to be in trouble. It’s important to learn from the past, but to keep your eyes on the future. Know what’s going on in your industry so that you can continuously pivot and be on top of your game.
- You’re Lazy. If you’re a self-published author, then I have news for you, you’re an entrepreneur whether you like it or not. Entrepreneurs have to be curious and hungry and always on the lookout for new opportunities. If you only make decisions based on how comfortable you feel and refuse to try anything new, this industry will chew you up and spit you out.
- You’re indecisive. Ugh. Nothing makes me cringe more than people who can’t make a damn decision. Yes, there are some decisions that need to be thought about carefully, but let’s face it, most decisions can be made in a matter of seconds! If you can’t decide where you’re going on your self-publishing journey, then why would it matter when you get there? You can’t hit a target you can’t see. Make a decision and stick with it whether it’s right or wrong. You’ll find out eventually and remember that indecision is a decision!
- You see the trees and not the forest. Take a look at the big picture! Good decisions are always made with the big picture in mind, but if you’re always worried and focused on putting out fires and solving minor problems, you’ll never be able to properly plan ahead. Don’t Major in Minor things. You get me? Delegate the smaller decisions to those who are in your corner. You don’t need to worry yourself with minor details that don’t really matter in the long run.
So, the good news is that if you do any of the things above, you can choose to stop doing those things immediately and become a better decision maker! It’s not always easy, but it can be done. Trust me, I’ve done it.
Here’s to your writing success,
August 15, 2018– We’ve all been in awkward situations when we meet someone or where we’re at an event and the person who corners us, has nothing to say. What do we talk about? Where can I escape to? Where the heck is my husband to rescue me? Usually, talking to people is easy for me because I like to keep informed about a little bit of everything that’s going on in the world, however, there are times where I find myself with nothing to say because the conversation has run its course or perhaps the other person and I have nothing in common.
Guess what? The same holds true for everyone who reads your novels. It happens. There are novels out there with nothing to say, and fiction readers have high expectations of being engaged on a deeper level when they pick up a book.
Here are some interesting facts that you should know before you write your first or next novel.
- All stories have underlying morals. If they didn’t then no one would bother to read them. Morals are the glue that holds us together. For example, in my novel, Obsessed with Her, there are a TON of morals. Some of the questions that the reader must ask themselves while reading my book are pretty dark. What would they do if their child was missing? How far would they go to find out what happened to her? Would they do the same thing if they were in the main character’s shoes? Every novel must possess some kind of moral fork in the road; if it doesn’t, your reader will be disappointed, snap your book closed, and hurl it across the room.
- Readers seek out stories that are on par with their own beliefs. For example, romance readers are largely female, mystery/thriller readers are somewhat conservative with a longing for justice, and techno-thriller readers are most often military personnel. Every reader believes in something, and it’s our job as writers to make them question their beliefs…which leads me to my next point; the number of fiction readers who deliberately seek to have their morals changed are slim to none. This does not mean that they don’t want to be stretched or see the world in a different light, they do! They just don’t want their own beliefs and morals converted.
- Readers are not looking for what is comfortable, familiar, or politically pleasing. Fiction is most interesting and unputdownable when points of view and beliefs are different, engrossing, compelling, and detailed. Take your reader to the edge of what they believe, and you’ll make a long-term connection. Plus, they’ll love your book, hopefully, and become a life-long reader of your work.
The moral of this post? Have a moral in your story. Make it interesting. Push the limits.
Happy writing, X LLB
August 13, 2018- I do a lot of school visits as an author, and someone once asked me the question, “Do author visits make a difference in kids’ lives?” I took a second to think about that. “Yes, they do. And let me prove it to you.” More on this in a second.
I love, love, love going to schools as a visiting author with the opportunity to read my books to young people! It is such a unique and wonderful experience that no two schools are the same. I leave with a sense of gratitude for the young minds that allow me their attention for even a brief time and for the teachers and librarians that welcome me with open arms, into their schools and their spaces. The questions that the children ask are fun, funny, and sometimes very personal! But, enough about what we as authors get out of school visits, what do the children receive?
According to a recent study that was conducted in 2013, by California State University, children receive the following benefits from author school visits:
- Author visits motivate children to read more. Kids passion for reading is ignited before, during, and after an author visit. They get excited about things that they can relate to such as an in-person visit from someone who is real! I often hear them say that they too want to be authors when they grow up.
- Author visits inspire creativity and expression. I can’t tell you how many times I’ve been to a school where the kids have created a comic book for me, complete with illustrations, or how many times they’ve created a poem or handmade card.
- Author visits motivate children to write more. Children often hurry home after an author has visited their school because they’ve suddenly caught the writing bug. They want to write about anything, and everything, plus, author visits can also spark ideas to write about.
It is always beneficial to have an author visit your school! There are so many reasons why you should book a visit for the upcoming school year. Not only is it fun, but it’s also educational and entertaining.
I do in-person school visits, but I also offer live Skype visits and readings with schools that are abroad. Please contact firstname.lastname@example.org for more information.