Posted on

This is Cool and Useful…

October 12, 2018– Ok, fellow writers; I found this online and it’s pretty exciting! Check out this list of bones, organs, cells, and blood in the human body. Why is this interesting and valuable you ask? Because depending on the genre that you write, a list like this may come in handy especially if your characters are going to be fatally injured. Once again it all comes down to credibility in your writing!

Let’s say your character gets cracked in the ribs or needs open heart surgery, now you know a bit more about what you’re talking about and your reader will appreciate your knowledge. Here’s a little taste of a scene I just cooked up; I hit him so hard that the next day in emergency, the x-ray showed I had fourteen broken bones in my left hand. I never thought I’d be a southpaw when it came to fighting, but I guess it was just a matter of survival. 

Happy Writing! X LLB

818049aa1e273029081691ae86356405

Posted on

As an Author, Are You Doing This Right?

October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?

Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.

But, Lacey! What do I post on social media if I don’t have a product? Easy.

  • Behind the scenes looks at your work
  • How you came up with the idea for your book/ inspiration behind it
  • A typical workday for you when writing
  • Sneak peek of the manuscript title
  • Any art sketches if applicable
  • What your goals are with writing
  • What books you’re currently reading
  • What books your book compares to
  • Why you became an author
  • Why your story matters
  • Contests
  • Giveaways
  • And everything else that relates to your book that you can possibly think of

So, here are some tips on building a solid social media presence.  You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!

  1. Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
  2. Stick to a schedule. Figure out what you’re going to post about and when.
  3. Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
  4.  Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
  5. SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.

At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, pandapublishing8@gmail.com.

You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.

X LLB

interaction-1233873_1280

Posted on

All GOOD Authors Are Streetwise…

October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!

We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.

So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.

So here’s to all of my streetwise colleagues, I salute you.

X LLB

abandoned-1850087_1280

 

 

Posted on

Fall Reading Challenge…

October 5, 2018– Ahhhhhh Fall; what a wonderful season! It’s the perfect time of year to snuggle up and read. Check out the fall reading challenge below, but feel free to substitute where you need to. Happy fall and happy reading!

bc92292f564c915c19d0517855b29d7b

Posted on

Let’s Talk About Book Clubs…

October 3, 2018- Ahhh, book clubs! I will say that I’m a huge fan of them and the discussions that take place over wine or coffee with friends. A couple of years ago, I started a book club, and our first meeting was in the summer in my backyard; it was also our last meeting. We read The Little Old Lady Who Broke All The Rules. To be honest, I wasn’t a fan of the book, and I hoped for a lot more from it from what I had read on the back. Sometimes that’s a problem, isn’t it? We expect the inside of the book to be as good as, the back cover. But, now I’m rambling. Here are four tips for hosting a book club:

  1. Get some friends together and figure out what you’re going to read. What we did in our group when it came to choosing a book, it was the hostess picks first, then we take turns by birth month. If you have two people who are both born in the same month, the person with the earlier date goes first. It’s pretty diplomatic this way, and it also allows you to read outside of your genre which I’m always harping on!
  2. Set a time, date, and timeline. You need to decide how long the book will take to read, how long the book club meeting should be, and when the book club meeting will take place. For example, your book club could take place every third Tuesday of the month, the discussion is an hour long, and the book needs to be read in a month. It’s easy when you have a schedule to abide by.
  3. Choose a location. Again, what we did, was give each person a turn to host the book club in their home. If we were reading your book choice for the month, you were also the host of the book club meeting. Don’t feel any pressure to use this method though, you can comfortably host a book club at your local library or even a park, restaurant, or public place.
  4. Get your thoughts together. At our book club, w decided that we were just going to have an open discussion about the book and the characters with really no end game in mind. Sometimes the questions got off topic, and sometimes we were able to really stay in the moment. What I would recommend this time is to have a list of questions prepared. Perhaps every member could bring three questions or subjects to discuss that have to deal with the theme, characters, or even the style of writing. You could also talk about the ending, the parts you didn’t like, and why.

Unfortunately, life got in the way of us carrying on our book club, and we kind of let it dissolve on its own. I’d love to start one up again one day soon, and in this day and age, there are so many ways to stay connected! Think outside of the box and maybe think about hosting a Skype-based book club or a chat room book club, but most of all, have fun!

adult-1835799_640

Posted on

Maslow’s Hierarchy of Needs (And how it helps your writing!)

October 1, 2018– Back when I was an official student of Marketing and Business, (I say official because I still consider myself a student of both, just not in a typical classroom setting) we learned about Maslow’s Heirarchy of Needs. It was fascinating and captivating to see what humans need and that we are unable to move from one level to the next if there are any gaps in the previous level. Let me explain; as we look at the chart below, we see that the very basics of human need are food, water, and shelter. If we don’t have these needs met, we can’t move on to social stability, achievement, and experiencing our unique purpose.

I know what you’re thinking…umm… thanks for the lesson but what does this have to do with writing? Well, think about the hierarchy below; how does your character fit into this? Does your character lack love and belonging and to they need to resolve this issue before moving on with their life? Is your character dying to be unique? Maybe your character is questioning their morality?

This chart will also make you credible. We know that human nature is to take care of the basics. If we have no food, our first goal is to find food and feed ourselves. Have you ever been so hungry that you can’t even think straight? I’m sure you have, we all have and for various reasons. How are we supposed to think about self-actualization when our stomach is growling so loudly that we can’t hear ourselves think? You get the picture.  Now, I know that some of you may argue the point that someone like Gandhi was able to reach self-actualization because he deprived himself of food, and yes there is merit to that argument. My point is, that with most people, including your characters, we can’t ignore our basic needs and we’ll do whatever it takes to meet them.

Happy Writing! X LLB

 

Maslow Hierarchy of Needs

Posted on

The Business of Books…

September 28, 2018– A lot of the time what happens in the book business is that new authors don’t treat it as such. I’m not only talking to our self-published friends, I’m talking to our traditionally published peeps as well. The easiest part of being an author is writing the book, and the hardest part is marketing it, hands down, that’s the absolute truth, and that’s coming from someone who has a marketing and advertising background.

I know what you’re thinking, doesn’t the publisher do all the work while I get to sit behind a table at (insert name of bookstore here) and sign copies of my books for all of my adoring fans while they bask in my genius? The short answer? No. The long answer? F#*& No. Newsflash: You are NOT Stephen King, and no one is here to see you.

Harsh but true. Here’s the thing, traditionally published authors are expected to market themselves alongside the publisher. If you’re not willing to put yourself out there and help with the marketing, promotion, publicity, and you’re not willing to put the work in you’re going down in flames, I would bet my business on that. It’s even more of a challenge for our self-published friends! My advice? Get a strong business background first and go from there, learn as much as you can and then implement the good stuff. And if something doesn’t work, you can always pivot and change directions with your marketing plan. In order to become any kind of successful author, or to be successful at anything for that matter, you’re going to have to do whatever it takes, and it’s going to take everything you’ve got.

One of the best pieces of advice I was ever given when I started all of this was, “When you’re writing a book it’s an art. When the book is finished, it’s business. Never confuse the two.” That piece of advice has been instrumental in me making decisions as a writer and business owner.

Keep your chin up, keep writing, remember that this is a business, and take all of the good advice you can get. Remember, you get what you work for, not what you wish for.

Write that on my tombstone.

X LLB

business-3224643_1280

Posted on

CONGRATULATIONS!

September 18, 2018- Congratulations to our very own, Tamara Botting! She is the author of Unfrogged and Pants, two fabulously fun stories. We are so proud of her on her nomination for Best Local Author for the Reader’s Choice Awards! Yay, Tamara; you deserve it!

Tamara

Posted on

Writing Prompt…

August 29, 2018- I love writing prompts and today’s prompt is especially fun! This works really well when I have writer’s block and when I want to start the creative juices flowing.

Happy Writing! X LLB

b47d1c58e75ceb211c9edb9015934f86

Posted on

How Well Do You Do This?

August 27, 2018- You are a self-published author. I want to know how well you do this one thing. It’s something that some of us shy away from, it’s something that can be uncomfortable for most, but it’s something that is imperative to your success.

Some of you may be saying, “Of course I do this!” But, for others, death is more welcoming than completing this task.

What is that one something that is imperative to your success as a self-published author? It’s self-promotion! Here’s usually what happens:

  1. Author writes the book. Edits are done, cover designed, etc.
  2. They get someone to print it.
  3. Hundreds of copies of their book sit idle in their garage.

I’ve broken this down to the simplest point. Of course, there is much more that goes into the in-between of writing to print. So, let’s get to the meat of the conversation and talk about the hundreds of copies that just sit idle in the author’s garage and what to do about it! Self-promotion is the key to your success. If people don’t know about you and your book how the heck do you expect them to buy it? Your biggest problem is obscurity. Once people start to take notice in what you’re saying they’ll take notice of what you’re selling.

  1. You MUST create a marketing plan BEFORE your book comes out. Why? Because you need to know where you’re going to know when you’ll get there. Set goals, but develop a comprehensive marketing plan. Author platform is also crucial, but that’s a whole other blog post:)
  2. Self-Promote. Yep, I said it. Get used to talking about yourself, your book, and your work. Get ready to start promoting your book to everyone you come in contact with. Get ready to pound the pavement, have doors slammed in your face, and get ready to be told NO a thousand times. You have to develop a thick skin. There are a lot of haters out there and do you know why? Because they can’t do what you do.
  3. Believe in yourself and your work. You must believe that what you’ve written is valuable and that people want to know about it!  I remember reading the 10 X Rule by Grant Cardone, and one thing in the book stuck out in my mind, it went something like this: “I don’t want to push my product on people!” and Grant Cardone said, “It’s a shame you have a product you don’t believe in.” This hit me like a ton of bricks, and I NEVER hesitated again to approach someone with my books. Do you believe in your words? Do you believe in yourself? If not, don’t bother writing another word. If you don’t care, neither does anyone else. Stop, go get a different job, and chase another dream. Let me tell you something though, believing in yourself is the only way to make your dreams come true. It starts with that. The second thing is taking action. That’s it. It’s that simple.

So, how well do you self-promote? How much do you believe in yourself? How much action do you take?

X LLB

hand-3190204_1280