May 8, 2019-We often put up with things in our lives because our standards aren’t high enough, or we don’t have any standards in place, to begin with. You may be settling in your life and your writing career because the expectations you have for yourself and your work are too low. What you can do right now, is decide that you aren’t going to settle for anything less than what you’re willing to work for. You’re going to raise your standards and know better, do better, and be better.
Grab a pen and paper to get really clear on what your standards are for:
Your business-How do you want your business to be run? How much money do you want to make? How will you know if you’re successful? What are your goals? What are you not willing to compromise? etc.
The clients you take on– Here’s your chance to make a list on what your ideal client looks like!
Your relationships (work relationships too)- Who do you want to work with? What kind of relationship do you want to have with your workmates, buyers, readers, etc.?
Your travel/lifestyle– Where do you want your work to take you? Where do you want to work from? Do you want a mobile office? Certain work hours? etc. Do you want to less time working?
Your work– What is your legacy that you will leave behind? What is the point and purpose of your work?
Your team– What do you want from your teammates? What kind of things will you expect? What will happen when expectations aren’t met? What kind of team do you want to play for?
If you don’t have standards, or again, those standards are too low, you’re selling yourself short. Make a promise to your self that you will do better! Time to raise the bar and in six months from now you’ll be happy you did. Your life is about to change. Now get to work. X LLB
April 29, 2019– Many years ago there was an ad in a very famous newspaper of a stern-looking executive in a suit with his arms crossed and a scowl on his face. The copy read:
I don’t know who you are, I don’t know your company, I don’t know your company’s product, I don’t know what your company stands for, I don’t know your company’s customers, and I don’t know your company’s reputation…now what is it you wanted to sell me?
Whoa, talk about powerful and true. We’ve all been in situations where we are approached by someone trying to sell us something and sometimes it feels icky. It feels that way because we don’t know the person, the company, or the product. This happens to me on Instagram, constantly; someone will either slide into my DM’s or they will comment on my post about how I should buy their product, or sell their product or follow them or their friends. It’s obnoxious and leads me to more often than not blocking them and the person they’ve recommended. Harsh? Maybe, but I don’t have time for BS. The bottom line? People ONLY buy things from people they feel comfortable with, from people they trust, and from people that their friends recommend.
If you’re an indie author who is trying to sell your book please keep in mind that it’s a long road and you’ve got lots of work and years ahead of you. This isn’t to discourage you, but to remind you that you’ve got to spend time building relationships before anyone will be interested in buying your work. Relationships are the key to everything and they must be authentic.
And if you own a business, you need to make sure that people know who you are, that they know about your company, your products, what your company stands for, who your customers are and what your reputation is! Only then, can you begin to even THINK about selling.
February 15, 2019– I do a lot of talks and host a lot of classes on writing and publishing, and at least once per class this question comes up: What does it take to become a successful author/entrepreneur? Is there a secret formula? Is there a quick fix, magic wand or potion that can help? If you read my blog or have met me in person, you’ll know exactly what I think of that. The short answer is NO to all of the above. What I can tell you is that there are strategies and actions that will lead you to success and that they’re way better than any magic wand.
Believe that you can do it. I know, I know, I’m usually a hard ass that says stop wishing and start working, but I want to remind you that if you don’t believe in yourself, no one else will. See? There’s the cynic you’ve all come to know and love. You’ve got to have the mental posture for success. Believing in yourself requires daily dedication, encouragement from within and positive self-talk. What’s that famous saying? Whether you think you can or think you cannot, you’re right!
Have the right people around. I’m talking about everyone from the people you employ to the people you hang around with on a frequent basis; if they’re not forcing you to up your game and become a better author and entrepreneur, then you’ve got the wrong group. If you want to be successful, you have to hang around successful people. Have a mentor, have the right heroes, and have people that you look up to.
Expose yourself to what is new. Did you learn anything today? Your competition did. You must stay on the cusp of what is happening in your industry to stay informed and relevant. The more you learn, the more you earn. Are you reading publications that will make you a better writer? Do you subscribe to content that will make you see things from an entrepreneur’s perspective? Are you learning the business and are you striving to be better than you were yesterday? Can you name the current trends in your industry? If you said no to any of the above questions, you’ve got a lot of work to do.
Take responsibility. Can you guess who is directly, unequivocally, 100% responsible for your success? That’s right, YOU — no one else. When the bus goes sideways, and you’re the driver, you have no one else to blame. Blaming others for your actions, decisions, and ramifications of those decisions is a gigantic waste of your time. And let me tell you something else, if you blame others, you won’t be in business very long. Successful people take responsibility for every choice they make and for everything that happens to them whether good or bad. Your name is on the door so act like it.
Take action. Come on; you had to have known that this was coming if you’re a regular reader of this blog. Action is the only way to get what you want. You can dream about things until you finally wake up and see the world for what it is; the only people who reap rewards are the people who are willing to work for them. Nothing happens until you do something. Don’t be all talk and no action. I can’t stand people like that. You are what you DO, NOT what you say you’ll do.
Here’s to your success! May you get what you deserve. X LLB
January 25, 2019– I know a thing or two about resistance, as I’m sure you do; we are human after all, and finishing anything is hard. Sure, it may be easy to finish an entire tub of Ben and Jerry’s Half Baked Ice Cream in one sitting, but it’s a lot harder to finish things that matter in our lives. Do you know how many people have started manuscripts that they’ve never finished? Or how many of us have unfinished paintings or works of art that have sat in drawers and on shelves for decades? The answer to both questions is too many. To make my point, let me tell you a story.
My sister and I decided that we were going to run a race in our city called Around the Bay. It wasn’t five or ten kilometers, it was thirty and I had no idea how the hell I was going to do it. I started training for about five months beforehand, and five days a week I would run along the mountain brow in the wee hours of the morning. I increased my kilometers over time and eventually was able to run twenty-five kilometers without a problem. Race day came and the first twenty kilometers were a breeze. I was happy, and felt great, and was sure that I could finish the race. Well, guess what happened? During the last ten kilometers, I fell apart. I was so close to the end, but I was ready to quit. I seriously thought about calling a cab or throwing myself into traffic just so I could lie down. Why? Because resistance is most powerful at the finish line. We ended up crossing the finish line arm in arm and it was an experience that I will never forget. Am I glad I did it? Yes. Am I glad it’s over? Also, yes.
Here’s why resistance is most powerful at the finish line of your writing:
Because we can’t see the ending. Could we see the end of the race/the ribbon? Not a chance. We were still too far away, but let me tell you when we did finally see the end, we sped up and finished. We got it done. Same goes for your writing! Know that there’s an ending and as much as you want to give up and throw in the literary towel, don’t. Keep going. Just put one word behind the next, and you’ll get there. It will take time, but you’ll get there. You may not be able to see the ending, but it’s there. If we don’t finish something, how can we move on to the next thing?
Because we’ve worked so hard for so long. We’ve been working on the same manuscript for days, months, and even years. We have worked so hard, and we are past the point of caring. If this is you, know that you’re almost there. Stay disciplined, sit in your seat, and type. It’s one of the most challenging things to do, but unless we keep pushing, we will never finish. Know that just like everything, there is always a beginning and an end. All we have to do is persist.
Because we’re tired and we don’t think that we can keep going. During that race, my mind played tricks on me. It said that I couldn’t possibly take another step and that it would be so much easier just to stop and give up. I was not only physically tired but mentally tired too. I didn’t want to do it anymore. What the hell was the point of starting if I wasn’t going to finish? Why would anyone in their right mind run twenty-kilometers of a thirty-kilometer race and give up when they are almost done? Because it’s easier. Don’t take the easy way out of your writing. Finish the race and complete what you set out to do. Don’t quit. You will have an amazing sense of satisfaction and a major confidence boost when you finish what you start. This gives you momentum and you’ll find yourself saying, if I could finish that, I can finish the next thing.
If you’re struggling to finish your race (manuscript, blog, poem, speech), remember that resistance is most powerful at the finish line. Take the resistance that you’re experiencing as a sign that you are so close to the end. Don’t give up now; you can do it! X LLB
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