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Prequels…Why I Wrote One

October 19, 2018– When I wrote Obsessed with Her, I knew exactly how it was going to end, and I also knew that there was going to be a prequel. A prequel yes, a sequel no. Lacey, what the hell are you talking about? Ok, let me back up for a second.

A prequel, as you know, is a story that precedes that of a previous work. It’s a story that comes before a story, but it doesn’t need to be written or released before the original. Does this make sense? Whereas, a sequel is something that comes after the original work and is only published after the first book or movie comes out.

When I wrote Obsessed with Her, I deliberately left out a bunch of information. Not so much that the reader would have a bunch of loose ends and questions floating around, and not so much that the book would be unfinished, but enough that there would be room for a prequel. I decided on this method because it was imperative that I told the story in this way. I began with the end in mind and chose to tell it in such a way because it matters to the plot and the development of characters. That being said, the prequel to Obsessed with Her is a story in its own right, it doesn’t just fill in the gaps. The prequel allows readers to pick up either book in whatever order and have a full, edge of their seat story that can stand alone…the prequel just makes it that much better.

Prequels, when done correctly, do the following things: 

  1. They preserve the original material. Both stories should fit smoothly together.
  2. They resolve unanswered questions. A character’s backstory can allow questions to be answered as to why they are who they are and why they act in such a way now.
  3. They tell us something that we don’t already know. Prequels shake up the way the readers view the original characters.

I hope that you’ll take the time to read both books, Obsessed with Her and Becoming James Cass (coming winter 2020). And I hope that you’ll consider writing a prequel to your book.

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As an Author, Are You Doing This Right?

October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?

Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.

But, Lacey! What do I post on social media if I don’t have a product? Easy.

  • Behind the scenes looks at your work
  • How you came up with the idea for your book/ inspiration behind it
  • A typical workday for you when writing
  • Sneak peek of the manuscript title
  • Any art sketches if applicable
  • What your goals are with writing
  • What books you’re currently reading
  • What books your book compares to
  • Why you became an author
  • Why your story matters
  • Contests
  • Giveaways
  • And everything else that relates to your book that you can possibly think of

So, here are some tips on building a solid social media presence.  You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!

  1. Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
  2. Stick to a schedule. Figure out what you’re going to post about and when.
  3. Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
  4.  Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
  5. SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.

At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, pandapublishing8@gmail.com.

You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.

X LLB

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All GOOD Authors Are Streetwise…

October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!

We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.

So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.

So here’s to all of my streetwise colleagues, I salute you.

X LLB

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Maslow’s Hierarchy of Needs (And how it helps your writing!)

October 1, 2018– Back when I was an official student of Marketing and Business, (I say official because I still consider myself a student of both, just not in a typical classroom setting) we learned about Maslow’s Heirarchy of Needs. It was fascinating and captivating to see what humans need and that we are unable to move from one level to the next if there are any gaps in the previous level. Let me explain; as we look at the chart below, we see that the very basics of human need are food, water, and shelter. If we don’t have these needs met, we can’t move on to social stability, achievement, and experiencing our unique purpose.

I know what you’re thinking…umm… thanks for the lesson but what does this have to do with writing? Well, think about the hierarchy below; how does your character fit into this? Does your character lack love and belonging and to they need to resolve this issue before moving on with their life? Is your character dying to be unique? Maybe your character is questioning their morality?

This chart will also make you credible. We know that human nature is to take care of the basics. If we have no food, our first goal is to find food and feed ourselves. Have you ever been so hungry that you can’t even think straight? I’m sure you have, we all have and for various reasons. How are we supposed to think about self-actualization when our stomach is growling so loudly that we can’t hear ourselves think? You get the picture.  Now, I know that some of you may argue the point that someone like Gandhi was able to reach self-actualization because he deprived himself of food, and yes there is merit to that argument. My point is, that with most people, including your characters, we can’t ignore our basic needs and we’ll do whatever it takes to meet them.

Happy Writing! X LLB

 

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What Motivates Your Antagonist?

September 24, 2018– This great little info-graphic gives us some ideas for motivation for our Antagonists! Brought to us by our friends at Author in Training.

 

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So You Want to Run a Writing Business…

September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?

A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.

I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.

As I own a full-service publishing house, I have some tips on running a successful writing business:

  1. What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
  2. Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
  3. Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
  4. Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?

It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!

X LLB

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Inside the Mind of an MG Reader

September 17, 2018– Middle-grade scripts are what I’m always looking for! There seems to be an infinite black hole in my line-up of offerings for this age group. My middle-grade submissions never close, so if you’re an MG writer, please submit! You can submit your query and one-page synopsis to pandapublishing8@gmail.com.

Now, let’s get inside the minds of our middle-grades, shall we? What is an MG reader? It’s a child between the ages of 8-12, and they seem to live in a world of conflict.

  1. Middle-graders love their families, and they are fiercely loyal to them, but at the same time, they crave independence.
  2. They want to fit in with friends and social groups at school, but they also want to be defined as unique, individual, and special.
  3. They want to grow up, make choices, flex their independence, but they also want to be a kid, be safe, and are emotionally not mature enough to make tough decisions when faced with them.

At this age, MG’s are finding their place in the world and getting their feet wet in different situations; they don’t want to completely abandon their childhood, but they don’t want to be treated as kids all the time either. It’s truly a tough spot to be in, not only for them but also, in relating to them as a writer!

Here’s what you need to know to be a successful MG writer:

  • Tweens are focused on themselves, but they’re also focused on how others see them. Peer opinions are super important to them.
  • Heroes and parents aren’t perfect anymore. MG’s are starting to see them as humans with flaws and all.
  • Things are complex at this time in their lives, and they may be experiencing things for the first time in their lives, e.g., first kiss, first time they’ve been grounded, first time they’ve been in trouble at school, first fight with parents, etc.
  • If there is romance, make it innocent. Crushes are fine but don’t go too far beyond this.
  • To echo the above point, keep it PG and don’t go all the way to Young Adult writing with edgy themes and romantic scenes. There is a very LARGE line in the sand on this one. Keep it clean because the edgier you make your novel, the less chance it has to enter school libraries and conservative households.

Now you know! Here’s to your success.

X LLB

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One of my most fave middle-grade novel series! 39 Clues- Check them out today! 
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What We’re Reading

September 12, 2018– I am currently reading (for the second time) The War of Art by Steven Pressfield. And I can’t say enough about this little book!

This book is the exact kick in the ass that us writers need. It’s no-nonsense, fuss-free look into what is really holding us back as artists! I highly recommend this book for anyone who dreams about writing the next Great Novel, anyone who has regrets over unfinished screenplays, poems, or paintings, and anyone who wants advice as an entrepreneur.

The War of Art is so valuable in unlocking hidden barriers within ourselves! This is a must-read for anyone who wants to start living.

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So, You Want to be a Blogger?

September 10, 2018– Blogging is a blast! I absolutely love creating blog content for clients and for most, it’s an untapped market for writers to capitalize on!

Blogging is not only fun, but it’s also a great side gig for writers to get paid. Blogging helps us write about different topics and helps us flex our creative writing muscles and sometimes even our non-fiction muscles depending on the type of blog posts we write!

Now let’s say that you’re ready to start your OWN blog! What to write about is the biggest question. Here are some tips to help you get started.

  1. Take a trip to the store. Browse the magazine section and take note of all the types of magazines there are. Which topics interest you? Is it Cooking? Lifestyle? Gadgets/Technology? Parenting? Fashion? Finance? Sports? Home?
  2. Write what you like to read about. Simply put, if we like to read about it, it may be something easy for us to write about. For example, You enjoy reading gardening magazines, why not blog about this year’s crop of cherry tomatoes that you have growing in your backyard? You could blog about the challenges you faced with too much rain, or how you expertly got rid of bugs that threatened your fruit, with a natural insect repellent. You get the picture.
  3. Write about your hobbies or interests. Are you stuck on stamps from the early 1900’s? Do you like to knit things for kids? What about sports, are you into horseback riding? Do you love to travel around the world while staying in Air Bnb’s? Chances are if you’re interested in it, someone else in the world is too and would be intrigued to read about it from your perspective.
  4. What are you an expert in? Maybe you’re a contractor who specializes in custom horse barns, or perhaps you’re a classicly trained pastry chef who specializes in all things sweet, whatever you’re an expert in, is valuable to your readers! Write what you know and write what you’re the best at.

Happy Blogging! But before you go, make sure you subscribe to this blog!

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