January 14, 2021-Press releases and publicity are keys to becoming a best selling author. If people don’t know who you are or what you do, how can they find you and your work? I know I’ve said this a hundred times over the course of this program, but it cannot be understated! Press releases are just another tool in your arsenal that can help build your Best Seller status.
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. Here’s some math to keep in mind when sending out your press releases: For every 100 press releases sent out you’ll have 1 person interested in what you have to say. That’s 100:1 ratio. To some, this may seem like a numbers game, but where the fortune lies, is in the follow-up. Press releases need to be well crafted in order to properly get your message across and there should always be a call to action. Your press release should include:
- Headline. This should grab the media’s attention and give a brief overview of why the following story is newsworthy. It’s especially helpful if you can link your press release to current events.
- Contact info. Your name, phone number, email, where your books can be purchased.
- Dateline. Not the epic tv show, but the release date of your book, the city, and province/state. It’s essential for the media to know that they’re getting the most current info.
- Intro paragraph. Answer the 5 W’s. Start with the most important things first! Who, What, Where, When, Why.
- Body. In this section, include all the important info about your book; you can include an excerpt, reviews, and the back cover information. Why should anyone read your book? This is where you sell your work to the reader!
- The cover. Include the front cover of your book so that it’s a visual reminder for the person reading your release. Also include your website, and a call to action (where to purchase, where to get additional details).
The point is to keep your press release clean, simple, informative, and interesting. Your press release should entice the reader to take action. Remember to follow up on every press release you send out!
To get more information about press releases and our Best Seller Bootcamp, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House