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Self-Sabotage

https://www.podbean.com/media/share/pb-c75jj-f80578
Why do we do this? Well, for a number of reasons, let’s talk about it.

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Failure to Launch

January 19, 2021-Do you know how to launch your book? There are a number of factors that go into a successful book launch, but not having a plan is a recipe for disaster and will completely ruin your best seller chances. You will never have a best selling book if people don’t know about it. Here’s how you can have a successful launch.

  1. Start early. About 6 weeks before the launch of your book, start inviting people! Create an event on Facebook, send out invites in the mail, and put the event details in your newsletter that goes out to your readers. Keep in contact and send out reminders 2 more times (6 weeks before, 3 weeks before, and the week before). This gives your guests enough time to put your event on their calendar. Remember to post the details on your social media and also think about having an online book launch event.
  2. Use your resources. Marketing materials such as postcards, save the date, business cards, brochures, and whatever other forms of print media you’re using should be in supply and ready to hand out.
  3. Find a high-traffic venue. You want as many people to come to your event as possible. We suggest a high traffic area so that people can see you and walk in. Think outside of the box, your venue shouldn’t be a book store if possible, there are high commission fees and percentages of sales taken off the top for a book store to host you in their brick and mortar. We’ve had book launches at indoor playgrounds, fabric stores, pubs, and parks and have had much success with chatting to people who were just passing through.
  4. Get help. Hire someone if you have the means to organize your event or to help you hand out literature/marketing materials. There is a lot to do and you’re only one person, so delegate tasks to someone you trust. You can also look for volunteers or students who may need community hours to graduate that would be willing to help out.
  5.  Enjoy yourself. Your book launch should be fun! It’s an event to remember and celebrate your success. Have a good time and be sure to genuinely connect with your readers.

There are many, many more steps to have a successful book launch and while we can’t possibly cover all of them in this post, we would love to have you sign up for our Best Seller Bootcamp where we dive in to all of the topics we’ve covered in depth. Check it out here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

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We Want Your Pet Stories! Official Story Call-Out

January 18, 2021- We’re looking for YOUR pet stories! We’re doing another collaborative book with authors who want to tell us how their pet has made a difference in their life. This book will come out in July/August 2021 and the proceeds will be donated to animals in need. All you have to do to participate is:

  1. Write your story. Please keep it to 1200 words or less.
  2. Send it to pandapublishing8@gmail.com and in the subject line write Pet Story Submission.
  3.  We will contact you to let you know if your story has been chosen.

You will receive a free copy of the book, with the opportunity to purchase additional copies at a discounted rate, and the proceeds will be donated to animals in need. Here’s your chance to become a published author and see your name in print! Submissions will be closed on June 1st. 

Possible topics include: 

-Service/guide animals
-Fostering animals
-How your pet has made a difference in your life
-Therapy animals
-Animal Heroes
-A funny story about your pet (make us laugh out loud!)
-A heartwarming story about your pet
-The joy your pet brings you
-Pet Bereavement and keeping their memory/signs from above that they still watch over us
-Quirky personality traits or habits that your pet has

All pets are welcome! Tell us your story, we can’t wait to read it.

 

 

 

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What Makes a Great Book

January 18, 2021-You can’t have a best seller if you don’t have a great book. I know, I know, there are people yelling at their laptops right now saying, “What about 50 Shades of Grey?” “What about Twilight?” It’s hard to tell what readers will like, but here are a few tips. There is one thing that is a common thread throughout that makes a great story no matter the genre; get the readers to invest in the characters, make the reader care about the character and what happens to them.

What makes a great children’s book?  Children’s books should be colourful, fun, and have a great story with larger than life characters. The illustrations should help tell the story and should also be representative of what real children look like. Different abilities, ethnicities, sizes, traits, and characteristics should be present. Kids can’t bee what they can’t see! Have a theme/message, but be careful not to come across as preachy. It’s not your job as an author to preach to kids, it’s their parent’s responsibility. The cover art should be eye catching and include an excellent title. Alliteration is great for kid’s book titles, but rhyming prose is a no-no unless it’s perfection (which is extremely rare and hard to do).

What makes a great novel? The recipe for a great novel, no matter the genre, is like baking a cake; your recipe should include a few characters (3-4) that are flawed and go through multiple challenges, a climax with a ton of action, and a sprinkling of mystery and romance. Please remember to resolve all conflict by the end of your book and wrap up all loose ends with a bow. By the end of your book, the reader should have all their questions answered!

What makes a great YA novel? Young adult novels are in a league of their own. They’re usually written with readers ages 12-18 in mind. The older reader appreciates more mature themes, but themes that are real and relatable are best for all readers. Things to include are veritable issues that young adults are experiencing such as family matters, divorce, blended families, body changes and challenges, bullying, school  dynamics, and finding themselves. It’s important to write about these things in this genre because it allows the reader to know that they are not alone. Interestingly enough, a lot of adults read and enjoy YA novels.

Whatever you’re writing, ensure that you’re doing the best for your readers. Give them what they want and you’ll no doubt have a best-seller on your hands! To join our Best Seller Bootcamp, click here for more info: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

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Publisher vs. Author Role

January 15, 2021– We are officially half-way through our Best-Seller Bootcamp!  Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.

Publishers are responsible for: 

  1. Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
  2. Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
  3. Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
  4. Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
  5. Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
  6. Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!

Author responsibilities: 

  1. Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
  2. Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
  3. Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
  4. Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
  5. Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.

If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.

Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share,  we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.

We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

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A Special Greeting!

January 15, 2021-Today we have our very own Paul A. Moscarella joining us with a personalized greeting for our Pandamonium Publishing House International Book Club! This month we are reading his debut novel, Machinia. Join us every Friday morning at 11 am on Facebook Live as we chat about his new science fiction book. http://www.pandamoniumpublishing.com/product/machinia

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Press Here

January 14, 2021-Press releases and publicity are keys to becoming a best selling author. If people don’t know who you are or what you do, how can they find you and your work? I know I’ve said this a hundred times over the course of this program, but it cannot be understated! Press releases are just another tool in your arsenal that can help build your Best Seller status.

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. Here’s some math to keep in mind when sending out your press releases: For every 100 press releases sent out you’ll have 1 person interested in what you have to say. That’s 100:1 ratio. To some, this may seem like a numbers game, but where the fortune lies, is in the follow-up.  Press releases need to be well crafted in order to properly get your message across and there should always be a call to action. Your press release should include:

  1. Headline. This should grab the media’s attention and give a brief overview of why the following story is newsworthy. It’s especially helpful if you can link your press release to current events.
  2. Contact info. Your name, phone number, email, where your books can be purchased.
  3. Dateline. Not the epic tv show, but the release date of your book, the city, and province/state. It’s essential for the media to know that they’re getting the most current info.
  4. Intro paragraph. Answer the 5 W’s. Start with the most important things first! Who, What, Where, When, Why.
  5. Body. In this section, include all the important info about your book; you can include an excerpt, reviews, and the back cover information. Why should anyone read your book? This is where you sell your work to the reader!
  6. The cover. Include the front cover of your book so that it’s a visual reminder for the person reading your release. Also include your website, and a call to action (where to purchase, where to get additional details).

The point is to keep your press release clean, simple, informative, and interesting. Your press release should entice the reader to take action. Remember to follow up on every press release you send out!

To get more information about press releases and our Best Seller Bootcamp, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

 

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The Guerilla in the Room

January 13, 2021-As we continue our Best Seller Bootcamp this month, we’ll focus on a number of topics. Today we’ll be chatting about Guerilla Marketing and what it is, how to use it, and why it matters to your best-seller success.

What it is: Guerilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. So, if that’s the definition, how do we use this as authors to promote our books? And to top it off, there is so much noise online right now, how do we cut through it so that our stuff gets noticed?

How to use it: Imagination is more important than budget. The purpose of Guerilla Marketing is to generate buzz-worthy word-of-mouth that is repeatable. You want to get people talking about your book. A word to the wise, ensure that your message is clear because mysterious, muddled messages will get people talking about the wrong thing. Some great examples of Guerilla marketing for authors include things like:

  1. Dress up as a character from your book and hand out samples, press releases, and promotional items that are clearly branded with the cover of your work and where people can find your books!
  2. Think outside the bookstore. Years ago, when Neal Pollack released his first book, “The Neal Pollack Anthology of American Literature,” he did a reading in the bathroom of a train station; 15 people showed up to the reading, but the story of an author doing a reading in a bathroom went viral and helped sell more books.
  3. Make it fun and interactive. If your book is a mystery or a middle-grade adventure novel, why not create something fun like a treasure hunt in different parts of your city! Get people to send in photos of the treasures you’ve hidden in order to be entered into a draw for a grand prize.

Why it matters: 

  1. It gets people talking. Your biggest problem as an author right now is people not knowing who you are. Guerilla marketing tactics, when deployed correctly, get people talking about you and your books.  And most importantly, they’ll tell others!
  2. It builds your brand. You, and everything you do, are part of your brand. Guerilla marketing allows you to connect with your readers and audience in a meaningful way. ONLY when people like you and trust you, they’ll buy from you. If you create your Guerilla marketing campaign with your readers in mind, you’ll make an unforgettable impression.

Take a chance on Guerilla marketing, you’ll be glad you did! And for more in-depth info on this subject, please click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House