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A Healthy Mindset for Starting a Business and De-bunking Stigmas

July 20, 2020-I’m so proud to introduce our guest blogger today! It’s our very own Erin Cutler! Check out what she has to say below: (We love you, Erin!)

Picture a young artist after 4 years of post-secondary education, finally receiving their Bachelor’s Degree of Illustration and ready to jump headfirst into the big wide world of opportunity. Looks hopeful right? Well for me, anxiety-inducing was a better word. 

A year ago today, thinking about my future in freelance illustration and starting my career triggered avoidance, negative thinking, massive anxiety and sometimes tears. When you dream big in a world of conforming and financially contributing to society, how do you start small? How do you take this beautiful, authentic and creative passion that is larger than life and turn it into a reality? If these questions riddle you and hold you back from going after what you love… then read on my friend, I was you. I sometimes still am you, and I’m reporting back with good news!

So, what’s the good news? First and foremost, the good news is that you are enough and you deserve success on your own terms. Society has a vision of success and a work till you break mentality to achieve it. Though that lifestyle works for some, it may not be beneficial for everyone and it may be the reason you feel held back. Starting your creative career is daunting enough, having expectations to conform to anyone else’s standards other than your own is crazy talk. Start with focusing inwards. Figure out who you want to be in the world and what success means to you. Take care of yourself and find a work-life balance that makes you feel good. 

I struggle a lot with anxiety and one of my most useful techniques is dreaming big but thinking small. The prospect of the future brings me great fear and uncertainty, it’s this giant unknown you just can’t control no matter what you do. Starting small means literally doing the very first step that you need to do to get to where you want to go. For me it meant walking into my office space, sitting in my chair, opening my laptop and writing down a list of all the companies I want to work with. Focusing on each step until it is complete, quickly took me from looking up companies to reaching out to companies. If I never focused on the next small task, I’d still be worrying about how I was going to make rent 5 years from now. Focus is everything.    

My last word of advice, for all my fellow creatives, is to be kind to yourself. Being an artist can come with the pressure to produce creatively invigorating work with every brush stroke. The reality is, sometimes you might be working on 100% and other times you could be giving it 50% because the other half of you is putting your energy somewhere else…and that’s okay. I’ve had breakthrough moments where I was producing amazing art and feeling really healthy at the same time. I’ve also had moments of anxiety, grief and health concerns that severely divided my attention from my work. It’s healthy to take a break from being the best artist that you possibly can be. When you work on yourself and put focus into different areas of your life, your career will flourish. A healthy mind and a well-balanced life will encourage creativity and a willingness for growth. 

So now picture this, a recent anxiety-riddled grad goes to therapy, adapts cognitive-behavioural tools, builds confidence in their abilities and redefines success. What we are seeing here is the beginning of a healthy, flourishing creative career. Big dreams take patience and tender care, they take love of oneself and the ability to prioritize the small steps.

Lastly, you got this! Go get that dream career, anxiety is real but it’s also manageable and you are strong and capable.

Erin Cutler is a Canadian Freelance Illustrator. She has illustrated 3 children’s books for Pandamonium Publishing House and works in editorial. Some of the books she’s illustrated include Pants, Miranda the Very Loud Mouse, and Grandma’s Table. Her work can be seen in Murze, Shameless, Geez and Harpy Magazine.

You can purchase Erin’s books here: 

Pants!

Miranda the Very Loud Mouse

Grandma’s Table

Check out Erin’s portfolio site at www.illustrationsbyerin.com. You can also follow her Instagram (https://www.instagram.com/illustrationsbyerin/) or (https://www.instagram.com/inkling.illustrations/).

 

 

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Freelance Writing for Money…

November 19, 2018– You read the headline correctly; you can make money by freelance writing…IF you do it correctly. Here’s what you need to know about starting your own writing business: (Also, I don’t think that I need to mention that you should be a writing professional in some capacity before starting your own writing for money business).

  1. Decide what you are going to offer. Are you going to start a resume writing service? Are you going to edit people’s manuscripts? Are you going to write copy for a business such as a real estate office or medical center? Are you going to edit e-books before publication? There are so many things to choose from. I recommend choosing something that you’re really familiar and comfortable with to start, as your skills continue to develop, you can expand into new territories.
  2. Set a price point. How much will you charge for your services? What is the timeline in which your work will be completed? Will you have a contract? Will you charge per word or per chapter or per project? Will you charge by the hour or a lump sum? I recommend having a clear idea of what your price includes and what it doesn’t and being straightforward with your clients so that there is no confusion and you aren’t spending hours working for free.
  3. Find clients and writing projects. Now that you know what you’re offering and how much it will cost, you have to find clients for your business. Start by putting an ad on sites like Kijiji and Craig’s list. Also, get business cards printed and leave them wherever you go, like when you’re going out to dinner, leave a stack at the library on the front desk, hand them out to friends and family and encourage them to spread the word. Use social media to your advantage, put up samples of your work and your contact information as well as pricing. Brainstorm a list of businesses that could use your services if you’re offering copywriting. If you’re offering resume writing services, approach colleges, and universities. Make a list of all the people you know who could use what you have to offer and talk to them!
  4. Ask for referrals. Once you’ve got your first client under your belt and they’re happy with your work, ask them if there’s anyone they know who could also benefit from your services. You can also ask them to post a review on social media with a link to your email or website; this will lend to your credibility and people tend to work with people that others have recommended and trust.

Remember, there are a lot of ways to get paid to write and we only touched on a couple of them in the above post; don’t forget that you can be paid by magazines and publications who are looking for submissions! Here’s to your success, happy writing!

X LLB

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