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A Healthy Mindset for Starting a Business and De-bunking Stigmas

July 20, 2020-I’m so proud to introduce our guest blogger today! It’s our very own Erin Cutler! Check out what she has to say below: (We love you, Erin!)

Picture a young artist after 4 years of post-secondary education, finally receiving their Bachelor’s Degree of Illustration and ready to jump headfirst into the big wide world of opportunity. Looks hopeful right? Well for me, anxiety-inducing was a better word. 

A year ago today, thinking about my future in freelance illustration and starting my career triggered avoidance, negative thinking, massive anxiety and sometimes tears. When you dream big in a world of conforming and financially contributing to society, how do you start small? How do you take this beautiful, authentic and creative passion that is larger than life and turn it into a reality? If these questions riddle you and hold you back from going after what you love… then read on my friend, I was you. I sometimes still am you, and I’m reporting back with good news!

So, what’s the good news? First and foremost, the good news is that you are enough and you deserve success on your own terms. Society has a vision of success and a work till you break mentality to achieve it. Though that lifestyle works for some, it may not be beneficial for everyone and it may be the reason you feel held back. Starting your creative career is daunting enough, having expectations to conform to anyone else’s standards other than your own is crazy talk. Start with focusing inwards. Figure out who you want to be in the world and what success means to you. Take care of yourself and find a work-life balance that makes you feel good. 

I struggle a lot with anxiety and one of my most useful techniques is dreaming big but thinking small. The prospect of the future brings me great fear and uncertainty, it’s this giant unknown you just can’t control no matter what you do. Starting small means literally doing the very first step that you need to do to get to where you want to go. For me it meant walking into my office space, sitting in my chair, opening my laptop and writing down a list of all the companies I want to work with. Focusing on each step until it is complete, quickly took me from looking up companies to reaching out to companies. If I never focused on the next small task, I’d still be worrying about how I was going to make rent 5 years from now. Focus is everything.    

My last word of advice, for all my fellow creatives, is to be kind to yourself. Being an artist can come with the pressure to produce creatively invigorating work with every brush stroke. The reality is, sometimes you might be working on 100% and other times you could be giving it 50% because the other half of you is putting your energy somewhere else…and that’s okay. I’ve had breakthrough moments where I was producing amazing art and feeling really healthy at the same time. I’ve also had moments of anxiety, grief and health concerns that severely divided my attention from my work. It’s healthy to take a break from being the best artist that you possibly can be. When you work on yourself and put focus into different areas of your life, your career will flourish. A healthy mind and a well-balanced life will encourage creativity and a willingness for growth. 

So now picture this, a recent anxiety-riddled grad goes to therapy, adapts cognitive-behavioural tools, builds confidence in their abilities and redefines success. What we are seeing here is the beginning of a healthy, flourishing creative career. Big dreams take patience and tender care, they take love of oneself and the ability to prioritize the small steps.

Lastly, you got this! Go get that dream career, anxiety is real but it’s also manageable and you are strong and capable.

Erin Cutler is a Canadian Freelance Illustrator. She has illustrated 3 children’s books for Pandamonium Publishing House and works in editorial. Some of the books she’s illustrated include Pants, Miranda the Very Loud Mouse, and Grandma’s Table. Her work can be seen in Murze, Shameless, Geez and Harpy Magazine.

You can purchase Erin’s books here: 


Miranda the Very Loud Mouse

Grandma’s Table

Check out Erin’s portfolio site at You can also follow her Instagram ( or (



2 thoughts on “A Healthy Mindset for Starting a Business and De-bunking Stigmas

  1. As someone looking at freelancing as a career, this post from Erin came at the perfect time. Though my origin story differs, the outcome is similar. At age 48, I continue to to search for what success means to me, and who I want to be in this crazy world.

    When I went back to school in September 2018, I walked into my first class with students that could have been my kids. Feeling out of place, I questioned what I was doing. I was totally out of my comfort zone. I reminded myself that I have always wanted to return to school full time, and that by pursuing something I enjoy I will find that work-life balance I crave. Eight months later, I finished my post graduate program and graduated with honours in Journalism-New Media.

    As a new graduate, I was ready to take on what was next. But I found myself trying to figure out what ‘next’ was. Two years later, I am faced with an unforgiving job market, and an opportunity to start freelancing. The idea is both exciting and terrifying. After more than 20 years working for corporations the fear of uncertainty can be crippling. Many questions invade my mind – what if I’m not good enough? What if no one likes my work? What if I fail? At times, I feel like I’m drowning in what if scenarios. These are linked to what society expects of me, instead of what I want. Pushing back is hard, but I have no doubt that it is worth it.

    A friend told me to write down the projects I need to do to encourage better success, and then list out all the tasks I can think of to complete each project. By doing this, my mind has begun to calm down and the ‘what ifs’ have started to fade. Erin says it best — “a healthy mind and a well-balanced life will encourage creativity and a willingness for growth.”

    Thanks for sharing your story Erin, and for Pandamonium Publishing House for posting it!

    1. Thank you so much for sharing your story! We wish you the most success and happiness in your future.

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