March 15, 2019-Reciprocity is defined as the process of exchanging things with others for mutual benefit. Think of the last time you were in Costco and against your better judgment you stopped to sample a tantalizing mouthful of a single, perfectly garlic-stuffed olive. The person who is behind the table that prepared your sample smiles and says, “These olives were picked on the south side of a mountain in Tuscany by a family that has been growing and harvesting olives for three generations.” Yum. He then hands you a coupon for $1.00 off your purchase of the garlic-stuffed deliciousness and says, “I hope that you enjoy these delicate olives and that every mouthful will transport you to the charm and elegance of an Italian lifestyle .” Over the top? Maybe, but I just put six jars of them into my shopping cart.
Yes, the salesperson went above and beyond by providing imagery with his sales pitch, but the reciprocity effect was in full swing. He provided me with a sample and a coupon and held my attention at his table long enough to provide a beautiful description of the product. I felt that because he gave me a sample and a coupon and that I LIKED THE PRODUCT (this is key) that I would return his kindness by purchasing his product. This works 99% of the time because this social psychology is ingrained into our beings; when someone gives us something, we instinctively want to give them something in return.
How does this all come together as an author? Well, if you want people to buy your book/service/product, sometimes you have to give them something to whet their appetite. And I know that some of you may be thinking, well aren’t we supposed to give without expecting something in return? Yes, we are, but when you believe in your product and its value, you want to share your product with as many people as possible because you know it will enhance their life in some way. Basically, giving out something free allows the person receiving the item to then come and listen to what you have to say at the very least. They’re reciprocating your gift of a free fridge magnet with their gift of taking time to view your product and maybe even chat with you.
Let’s say that you’re trying to sell your beekeeping book at a local farmer’s market.
- You could provide free recipe cards that use honey as the main ingredient.
- You could provide free bookmarks with adorable bees on them or a list of beekeeping facts.
- You could provide a pamphlet of the ancient uses of honey as remedies for sore throats etc.
- You could provide a magnet of your book cover. Who doesn’t love and need magnets?
- You could provide free honey suckers to anyone who passes your booth.
The list goes on and on; all you have to do is be creative! I wish you the greatest success in all of your writing and selling adventures. X LLB
November 26, 2018– We’re talking about the business of writing again and this goes for authors too so listen up! One isn’t the loneliest number, it’s the most dangerous and here’s why; if you’re relying on one of anything, you’re about to have major problems.
The number one makes your business fragile, brittle, and wobbly. Here are some things that are bad when it comes to the number one:
- You only have one book.
- You only have one source of leads.
- You only have one major supplier.
- You only have one type of product.
- You only have one major customer.
- You only have one type of service.
- You only have one source of income.
Why is this so bad? Because having one of anything simply leads to ONE, SINGLE point of failure. This means that any small change in circumstances could devastate your business and your career. Don’t put yourself in this situation, start working on multiples. Multiple books, multiple income streams, multiple buyers and suppliers and products. This way, if one thing fails, you can pivot to the next thing. I run my business under the constant question of, “WHAT IF?” and this way of thinking has saved me more than once.
- What if your largest customer leaves you for the competition or they don’t require your products/services anymore?
- What if your main source of leads dries up?
- What if your main marketing strategy stops working?
- What if your supplier goes out of business?
- What if you don’t have e-books and the bookstore you have your book in goes out of business?
What if, what if, what if? Some people may disagree with my way of thinking and say that I’m being pessimistic and looking at the glass as half empty. Think what you will but this strategy allows me to prepare for the worst and hope for the best; it also allows me to have a plan of action should the crap hit the fan. This way of thinking allows me to feel more in control and that I can handle anything that gets thrown my way because I constantly have a backup plan.
As an author and entrepreneur are you prepared for the worst? Things change constantly and change is the only constant. Be prepared and get to work with new books, new products, new strategies, and new contacts.
November 21, 2018– This was a really fun idea for us to come up with and I’m so excited to share it with you guys! Pandamonium Publishing House is offering you a chance to read what we’re reading each month with a surprise book, mailed right to your home. Currently, this option is for adults only, but I’m sure we’ll have something for kids in the works, soon!
We read a ton of books around here, last year the total was sixty! We read everything from non-fiction, self-help, business development, mystery, romance, thrillers, all types of fiction, and basically anything that we can get our hands on.
Our surprise book is shipped out every month on the 5th. Your book comes gift wrapped for an extra element of fun! Here’s how the program works:
- Go to SHOP at the top of this page
- Click on the MYSTERY BOOK OF THE MONTH option
- Enter your payment and shipping info
- Wait for your surprise book to come in the mail
That’s it! Pretty simple and there are no subscriptions required if you want to join one month but not the next, no problem, the choice is yours!
As an added bonus, there will be a list of questions emailed to you for discussion with us or your book club. We’ll review each book on our site as well. This makes a fabulous and unique gift for the hard to buy for person in your life…we all have one;)
Here’s to making reading exciting,