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One Isn’t the Loneliest Number…(It’s the most dangerous!)

November 26, 2018– We’re talking about the business of writing again and this goes for authors too so listen up! One isn’t the loneliest number, it’s the most dangerous and here’s why; if you’re relying on one of anything, you’re about to have major problems.

The number one makes your business fragile, brittle, and wobbly. Here are some things that are bad when it comes to the number one:

  1. You only have one book.
  2. You only have one source of leads.
  3. You only have one major supplier.
  4. You only have one type of product.
  5. You only have one major customer.
  6. You only have one type of service.
  7. You only have one source of income.

Why is this so bad? Because having one of anything simply leads to ONE, SINGLE point of failure. This means that any small change in circumstances could devastate your business and your career. Don’t put yourself in this situation, start working on multiples. Multiple books, multiple income streams, multiple buyers and suppliers and products. This way, if one thing fails, you can pivot to the next thing. I run my business under the constant question of, “WHAT IF?” and this way of thinking has saved me more than once.

  • What if your largest customer leaves you for the competition or they don’t require your products/services anymore?
  • What if your main source of leads dries up?
  • What if your main marketing strategy stops working?
  • What if your supplier goes out of business?
  • What if you don’t have e-books and the bookstore you have your book in goes out of business?

What if, what if, what if? Some people may disagree with my way of thinking and say that I’m being pessimistic and looking at the glass as half empty. Think what you will but this strategy allows me to prepare for the worst and hope for the best; it also allows me to have a plan of action should the crap hit the fan. This way of thinking allows me to feel more in control and that I can handle anything that gets thrown my way because I constantly have a backup plan.

As an author and entrepreneur are you prepared for the worst? Things change constantly and change is the only constant. Be prepared and get to work with new books, new products, new strategies, and new contacts.

X LLB

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Maslow’s Hierarchy of Needs (And how it helps your writing!)

October 1, 2018– Back when I was an official student of Marketing and Business, (I say official because I still consider myself a student of both, just not in a typical classroom setting) we learned about Maslow’s Heirarchy of Needs. It was fascinating and captivating to see what humans need and that we are unable to move from one level to the next if there are any gaps in the previous level. Let me explain; as we look at the chart below, we see that the very basics of human need are food, water, and shelter. If we don’t have these needs met, we can’t move on to social stability, achievement, and experiencing our unique purpose.

I know what you’re thinking…umm… thanks for the lesson but what does this have to do with writing? Well, think about the hierarchy below; how does your character fit into this? Does your character lack love and belonging and to they need to resolve this issue before moving on with their life? Is your character dying to be unique? Maybe your character is questioning their morality?

This chart will also make you credible. We know that human nature is to take care of the basics. If we have no food, our first goal is to find food and feed ourselves. Have you ever been so hungry that you can’t even think straight? I’m sure you have, we all have and for various reasons. How are we supposed to think about self-actualization when our stomach is growling so loudly that we can’t hear ourselves think? You get the picture.  Now, I know that some of you may argue the point that someone like Gandhi was able to reach self-actualization because he deprived himself of food, and yes there is merit to that argument. My point is, that with most people, including your characters, we can’t ignore our basic needs and we’ll do whatever it takes to meet them.

Happy Writing! X LLB

 

Maslow Hierarchy of Needs

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So You Want to Run a Writing Business…

September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?

A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.

I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.

As I own a full-service publishing house, I have some tips on running a successful writing business:

  1. What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
  2. Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
  3. Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
  4. Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?

It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!

X LLB

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I Finished My Manuscript and My Book is in Hand! Now What?

May 16, 2018- My book is here! Now what?

I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth.  It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.

I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.

Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.

How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?

Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.

My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.

X LLB

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