July 24, 2019-Hold on a second, what exactly is a personal brand and why does it matter? When we talk about brands or branding we automatically think of names like Nike, Starbucks, Apple, Amazon, and Coke. Personal branding is a bit different in that you develop a professional identity that sets you apart from others in your field. Remember your roommate in college who was known for her massive shoe collection? Or what about the guy on the third floor in accounting that wears a different, goofy tie every day? Like it or not, that’s one type (and often unplanned) of personal branding. Personal branding helps you and here’s how:
- Numerous benefits to your career. Standing out from the crowd is essential in today’s job hunting market and branding can often be the deciding factor when it comes down to choosing between two hires. It could be the unique presentation of your resume cover letter that nets you the job, or maybe your knowledge of obscure, historical facts, whatever it is, being known for something is almost always a good thing!
- Builds confidence. When you’ve built a solid personal brand, it shows that you are confident in yourself. And when clients or prospective employers see this, they have confidence in your abilities.
- Gains trust. People work with brands they trust and brands that haven’t let them down over the years. With a strong personal brand and doing what you say you’re going to do/delivering what you say you’re going to deliver, you gain people’s trust. Trust can’t be bought and once it’s broken, you’re in trouble and your personal brand could be too far gone to repair.
Personal branding has so many other benefits! How are you building your brand? X LLB
June 19, 2019– It was in the Harvard Business Review magazine where I read that employers are starting to (finally) hire people who are of different abilities. The publication called it Neuro-Diversity and the article featured a young man named John who is on the autism spectrum. Many people with ASD are of higher than average intelligence and possess special skills that relate to exceptional memory and pattern recognition among many other things. (https://hbr.org/2017/05/neurodiversity-as-a-competitive-advantage)
I recently had the pleasure of meeting with a gentleman who is on the Autism Spectrum. During our meeting, he was witty and super intelligent; his knowledge of a specific topic was staggering. He told me that he had written a book and he wanted me to take a look at it. I happily agreed and now we are working on the publication of his work. His suggestions will change the way that we format books going forward! I was in awe of his attention to detail and his ability to remember stats and facts; he was a more skilled writer than many I have come across (including myself) with his technique and I admired his ability to write with such flow and ease. He taught me so many things in a matter of minutes and has forever changed the way that my company will create books in the future.
The point is, we need more neuro-diversity in our lines of work. There are gifted people out there who are not given a fair chance to display and use their gifts because perhaps they lack social skills or they don’t make eye contact or they have what some people would call obsessive behaviours. Those with different cognitive abilities have amazing work ethics, they are laser-focused and extremely creative and innovative. They see the world in a different way, in a way that we may not be able to see. But, if we give them a chance to join us in our line of work and at our workplaces, we’ll have a new perspective on creativity, friendship, abilities, and Neuro-Diversity.