We wrap up the month with this podcast with another tip for authors!
We wrap up the month with this podcast with another tip for authors!
November 30, 2021– I hope you’ve enjoyed the content this month which was tips for authors to promote themselves and their books. Be sure to visit tomorrow for a brand new theme of the month! Today, we’re talking all about strategic marketing plans:
Your strategic marketing plan shows how to market your book for success and serves as a roadmap of priorities and decision-making. Here are the questions that you need to answer for your plan. If you can’t answer these questions with a clear and concise vision, then you’re not ready to launch.
1) Does your plan align with the mission of why you do what you do? For example, let’s say you want to inspire young girls to grow up and be empowered to make good choices. Does your plan align with that message? These used to be called mission statements.
2) Does your plan assess the current environment and fit well within it? Are people reading more e-books? Are they reading paperbacks? What is the average price? What are they reading right now? Etc.
3) Does your plan identify a gap in the market? This is your point of differentiation. Publishing Made Simple came about because we got 15 phone calls in a week asking to answer questions about publishing.
4) Does your plan clarify strategic goals? What do you want your book to accomplish? How long will it take? How much will it cost?
5) Does your plan provide a logical pathway to reach the above goals? This is the ‘how’ you’ll do it.
6) Does your plan provide deadlines, objectives, and troubleshooting? What if the book doesn’t sell 5,000 copies in the first month? Etc.
7) Does your plan include a method for measuring and evaluating the success of the said plan? E.g., you set out to do a school visit four times a month, were you successful?
If you need help with your marketing plan as an author or publisher, you’ve come to the right place. Check out our offerings here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House or email us for a custom quote based on your needs email@example.com.
November 29, 2021– Can you believe that we are finishing up our theme for the month tomorrow? We talked about daily tips for authors to promote themselves and their books, and I hope that you’ve learned something and, most importantly, that you’ll put what you learned into action! Today we’re talking about communication essentials:
We need absolute clarity when we communicate our brand! People may not know what you do or why you do it, or where to buy it, but the following tips can help them find you.
|Customer’s Needs:||Your Solution:||Benefit to Customer:||Impact on Customer Life:|
|Their child doesn’t like to read||Your book has interactive activities that make reading fun!||They read the book with their child, and they love the book and decide to read more!||Their child develops a lifelong love of literacy.|
Check out our classes, courses, and workshops here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House
November 26, 2021-Yesterday we talked about publicity vs. advertising and the importance of publicity for building your brand. Today, we’re going to expand on that, but in a different way, with causes that are close to our hearts and that we believe in wholly. I’ll talk about our cause-related marketing efforts with things we support, believe in, and align with as a business.
Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause. Through CRM, businesses usually provide their partners with the following things. Here’s how you can get involved with CRM as an author:
They will put your company or name on sports jerseys, marketing materials, banners, website, social media etc. in return for your donation.
The key is that you need to BELIEVE IN and SUPPORT the organization that you’ve chosen in Cause-Related Marketing because if you’re using it as a marketing ploy, not only is that horrible, but dishonest, immoral, and unethical.
Here are some of the organizations that we currently support or have supported in the past:
I know I’ve forgotten some organizations we’ve sponsored on the list above, but you get the idea. We love sports, animals, and books! I believe in, and ONE MILLION PERCENT SUPPORT all of the organizations that we partner with.
As an author, you are responsible for promoting literacy in your community, your country, and the world because illiteracy is a global issue with massive implications for us all.
November 25, 2021-Happy Thanksgiving to all of our American friends, neighbours, clients, and readers! Enjoy your day and save some stuffing for us!
There’s a well-known saying in marketing that Advertising is what you pay for, Publicity is what you pay for. Today, as we continue to dish out author tips for self and book promotion all this month, we’re going to examine the differences and how you can use Publicity to your advantage.
Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea, according to Wikipedia. I define it with much more simplicity-when you pay money to tell the public about your product or service.
Publicity: It is not a paid form of mass communication that involves getting favourable responses from buyers by placing commercially significant news in mass media. Publicity is not paid for by the organization. Publicity comes from reporters, columnists, and journalists, radio hosts, bloggers, and the public. It can be considered as a part of public relations. My definition, simply put, is when people are talking about your product and recommending it without you paying them to.
Why is Publicity so much more effective than advertising?
At this point, you’re probably wondering why in the world anyone would ever pay for advertising? While there are a number of answers to that, we’ll discuss that in a different post later on. For now, Publicity is critical.
If you’re interested in helping your book gain more traction, check out my courses here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House.
You’re biased, I’m biased, we all are. I’ll show you what this means with a tiny glimpse into consumer neuromarketing for authors!
November 24, 2021– I hope that you’re gaining a lot of valuable knowledge and insight this month as we’re giving out daily author tips for self and book promotion. As you probably know, I was fortunate to study Consumer Neuromarketing and Neuroscience at the University of Copenhagen a couple of years ago; today, I’ll talk about cognitive biases and how they can help you promote yourself and your books when implemented correctly. (I can’t believe I’m giving this info away!) Here we go!
I’m going to leave out the familiarity bias and the reciprocity bias for now in the interest of having this post not read like a phone book. The point of this post is to educate you into tiny insights into consumer behaviour and why people do the things they do. Keeping these biases in mind, how will you change your book-selling and promoting strategy? Will you look at your consumers through a different lens and try to understand them more effectively? For more information on Consumer Neuromarketing for Authors, check out my course here: Neuromarketing for Authors Course – Pandamonium Publishing House
I’m scared to death of birds…here’s what’s happening
November 23, 2021– I hope you’re enjoying the content this month and learning a lot of valuable author tips to help promote yourself and your book. Today I’ll teach you about the 2+2+2 method; let’s dig in!
When sending out emails, direct mail, and letters, it’s normal to be worried about coming across as pushy if you haven’t heard back from the person you’ve tried to contact. That’s where the 2+2+2 method comes into play. As you’ve heard me say before, the fortune is in the follow-up.
Often, authors don’t know when to follow up, how to follow up, or what to say when they follow up. They don’t want to be seen as a pest either; let’s take the guesswork out of it all.
The 2+2+2 method helps increase your sales by ensuring that you stay in contact with the people you’ve reached out to at predetermined intervals. Some studies show that this method increases sales by a whopping 50%!
2+2+2 stands for two days, two weeks, two months.
The first email you send to your contact should be two days after you initially meet them or two days after the first point of introduction, whether online, in person, or over the phone.
The purpose of this email is to thank the contact for chatting with you and say some nice things to remind them of how you met. For example, I was visiting a wildlife preserver recently and was stopped by the Game Warden. He said, “I haven’t seen anyone this far out unless they were hunting something…what are you hunting?” I told him I wasn’t hunting anything, only that I enjoyed hiking off the beaten path. We chatted for over an hour about various wildlife in the park, and he gave me his contact info in case I had any other questions. I emailed him two days later to say it was nice meeting him and to say thanks for the chat, and I attached a link to an article that I thought he might enjoy about a wild hog on a golf course (it’s a long story). He’s become one of my best customers and buys almost a hundred books a year, all from a simple email that I sent to keep the ‘relationship’ alive. Plus, now he’s my resident expert when I have any questions for research on my book that has to do with plants, wildlife, ow.
You want to send a thank you email in two days because focus groups show that things stay exciting (or top of mind) for about three days. After that, the interest and memory fade.
The second email should be sent two weeks after the first to pitch them your book. Using the above example of my Game Warden friend, I sent him an email two weeks after the first one (he thanked me for sending the article in-between time) telling him that I had some great recommendations for books for his two-year-old son that had a heavy focus on nature, animals, and preserving their habitats (all things that we had initially talked about and that I knew he enjoyed and was invested in). He ordered our entire collection and recommended them to other family members. A couple of days later, we had sold over $1,000 in inventory. Not bad for a simple email that took a few seconds to reach out.
The third email should be sent two months later. I checked in with the Warden to see how his son liked the books and asked how things were going. He told me his son loved the books and that he especially appreciated that I had personalized and signed them for his collection. We’ve been in contact frequently ever since, and we’ve developed a friendship all from one conversation and a couple of follow-up emails. You get the point. Use the 2+2+2 method every time you reach out!
November 22, 2021– We’re giving out daily tips for authors all month long! I hope you’re enjoying all the information we’ve chatted about so far; today, we’re giving you some great advice on Networking.
Networking can happen at any time and a lot of times unexpectedly. Whether waiting in line for coffee, at the grocery store, or while getting your haircut, you should always be ready to chat about what you do and why.
We’ll talk about the 222 Method tomorrow, stay tuned!