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Review This

March 22, 2021-Happy Monday, Friends! It’s my most favourite day of the week.  I hope everyone is doing well and enjoying the theme of this month which is answering your most asked questions. If you’d like to send in a question, please email pandapublishing8@gmail.com. Let’s dig in:

Q: “I’ve recently published a book and have gotten a few reviews. A couple were positive, but a few were negative, how do I deal with the negative comments and not let them get under my skin?”

A: This happens to all of us. Writing is an art, and art is subjective. People are entitled to their opinions and unfortunately, they aren’t always nice. Reviews are very important because they not only give us valuable feedback (when looked at constructively), but they help readers find out more about your book. Think of the last time you were purchasing something, did you read the reviews? Probably. And why did you read them? Because you wanted to know what people thought, what their experiences were, and if whatever you were thinking of purchasing was worth the cost. Negative reviews are not something that we should take to heart, but we should learn from them. In this business, you must have a thick skin. That said, are you being objective when you’re reading the negative reviews about your work? Are you stepping back and asking if there could be some truth to what the reviewer is saying? Let’s say that the reviewer gave your book 2 stars because they felt the pace was slow and the characters were underdeveloped, would you be willing to ask yourself if this is something that’s correct and that you could improve upon? Every single negative review I’ve ever had, has always been spot on. But guess what? That helps to improve my writing! I take the negativity and learn from it, I don’t let it get inside of my head, and I understand that everyone is entitled to their opinion. It’s a great opportunity to have someone tell you what they think of your work, and to use that, to produce better work! The thing that drives me crazy is when authors get bad reviews and they say, “That person doesn’t know what they’re talking about, my book is a masterpiece and perfect as is.” This level of arrogance serves no one. I’d much rather have a negative review (which means people are reading my books!) than no reviews at all because that means that my reader cares enough to tell me where I went wrong. It’s when people stop caring that we start to have a problem. Take everything in stride, keep writing, and keep improving!

Check out some of our classes and workshops here: Best-Seller Bootcamp – Pandamonium Publishing House, Children’s Book Writing Master Class – Pandamonium Publishing House, Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House

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Psychographics

March 16, 2021-Oh boy! Today’s question has me VERY excited because this area of marketing is one of my MOST favourite! Let’s dive right in:

Q: “I’ve recently heard the term psychographic segmentation used by a member of my author’s group. I didn’t want to sound daft, so I didn’t ask what it meant. The internet doesn’t go into great detail about how it works for book marketing. Can you explain?”

A: YES! I would LOVE to get into this subject and I could talk about it all day! Ok, without getting too heavy handed, I’ll explain this as simply as possible. There are four types of market segmentation: Demographics, Geographics, Behavioural, and Psychographics. In marketing and publishing, we segment the markets to gain valuable information about who is reading our books, where they’re from, why they buy, and what their reasons for buying are; that’s where Psychographics comes into play. Psychographics from a marketing definition is focusing on the consumer’s emotions and values so that we can market to them more effectively. For example, in publishing, we look at the area of psychographics to include personality, attitudes, values, interests, and lifestyle. But, what does this mean and why does it matter for your book?

Well, the more you know about your reader the better! As an author/self-publisher, you need to know your audience so that you can help them pick the best possible book choice that you offer to suit their needs. Let’s do a simple case study:
Your reader is a college educated, 35 year old, single father of two six year old twins. He believes in teaching his children about the importance of imagination, saving the planet, and having fun at the same time. The kids go to private school and enjoy activities that include swimming, dance, and rock climbing.

What types of books and products could we recommend to the father based on the information above? Books about twins, books about single parent homes, books about adventure, books about the environment, books about swimming/ competitive sports, books that help with reading and vocabulary, books about imagination and teamwork, and the list goes on. Perhaps we could recommend adventure writing courses for the twins, or other classes that are well within their age group and capabilities, we could offer the father a literacy workshop and how to ignite the love of reading in his children, and whatever else we offer that would be appropriate based on his values, interests, and lifestyle.

So, as you can see, segmenting markets is invaluable to your success in helping your reader find books and courses that they love. Keep the questions coming! Send us yours at pandapublishing8@gmail.com and check out some of our classes and workshops here: Best-Seller Bootcamp – Pandamonium Publishing House, Children’s Book Writing Master Class – Pandamonium Publishing House, Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House

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Upcoming Events February 2018

I know that this is a bit behind schedule, but I thought that I’d post some upcoming events anyways!

Monday, February 12 Author Visit- I’m excited to present Deer Diary and Panda the Very Bad Cat to the JK to Grade 2 children at two schools in St. Catharines.

Thursday, February 15-Author Visit- I’ll be presenting Deer Diary and Panda the Very Bad Cat in the morning to some students, and then I’ll be attending a literacy event in the evening at another school. I know it’ll be an excellent event and I can’t wait to meet some eager readers.

Saturday, February 17-It’s a Family Affair Event-This event takes place in Burlington at 10 am until 4 pm, and I’ll be there signing copies of all of my books! Stop by and say hi if you’re in the area, I’d love to visit with you.

Friday, February 23-Author Visit-I’ll be presenting a publishing workshop to some students in senior grades seven and eight, and we’ll also be talking about character development and the mechanics of book creation!

Sunday, February 25– Meet the Author event at Nest- I’ll be signing copies of my books at Nest from 1-4  on Sunday, February 25th and I couldn’t be more thrilled to be invited! Robyn Allan is the owner of this fabulous store that supports artists from Hamilton and the surrounding area. Nest is located at 171 Locke St. South in Hamilton. Check out their site at nesthamilton.com.

Wednesday, February 28– Join me at the Terry Berry branch of the Hamilton Public Library as I present a publishing workshop to the Hamilton Mountain Writer’s Circle members from 6:30 pm until 8:30 pm. A very special thank you to Professor Barry Gotlieb for the invitation!

March looks like it shaping up to be just as exciting! Stay tuned for upcoming events.

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Our current titles from Pandamonium Publishing House…stay tuned for upcoming works!

 

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Publishing 101 Course at the Hamilton Public Library Sherwood Branch

December 9, 2017- I’m happy to say that the turn out to my last class, Novel Writing 101 was great last week. Lots of brilliant minds with excellent ideas for stories that are fiction and non-fiction. On Monday, December 11th, at 7:00pm, I will be teaching a class on Publishing 101. The course will include the major differences between self and traditional publishing, the benefits, and setbacks of both avenues as well as the question that is on everyone’s mind…MONEY! This is a class that you won’t want to miss! I look forward to seeing some familiar faces as well as some new ones. See you Monday, December 11th at 7pm at the Sherwood Branch of the Hamilton Public Library.

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