January 29, 2021– Thank you to everyone who enrolled in our Best Seller Bootcamp! I had such a fantastic time teaching all of you and I can’t wait to see your books at the top of the best seller lists! Thank you for the outstanding reviews and for all the positive texts, emails, and notes. You’ve all been so amazing and I’m so glad that you’ve enjoyed the course. Let’s dig into the final day of Best Seller Bootcamp.
What does it mean for your writing career when you finally reach best-seller status? It means that you get to use that status in your marketing and then perform the entire process all over again to reach best seller status for your next book! You can add it to your writing credits and writing resume, plus the status of best seller can never be taken away from you.
Becoming a best selling author is something that you should be proud of. Take the time to enjoy all of the hard work you’ve put in to reach your goal! But then, get back to work:)
Here are some of the reviews from Our Best Seller Bootcamp students:
“I thoroughly enjoyed the class material and Lacey was one of the best teacher’s I’ve had. I learned more from this one course than I have in any other course I’ve taken to date. A fabulous formula for best seller status.” -Maggie K.
“This course was so much fun! I had a blast and learned a ton. I’m confident that I have the winning recipe to reach best seller status. Five stars, I highly recommend Lacey and her courses! She’s a hoot!”– Joseph R.
“A ton of well thought out information from one of the best.”– Rachael M.
“Listen to Lacey. She knows what she’s talking about! She’s a fantastic teacher, speaker, and educator. The best in the business.”-Stephanie C.
“Best seller bootcamp was awesome! I learned so much and enjoyed how we explored each section in depth. Lacey answered all of my questions in detail and was so fantastic to work with. I would follow her off the edge of a cliff.” -Taryn W.
Thank you so much! It’s so humbling to help others and have them succeed. Wishing each one of you the very best now and always. X LLB (Join us in February for Taking Risks!)
January 28, 2021- What’s the first thing we do when we pick up a book? We flip it over to read the back cover. Why do we do this? Because we want to know what’s inside! Hopefully the description of the story intrigues us and helps us make a buying decision. How you write your book description can make or break your best selling author status! Think of your book description as a teaser for a movie. Here’s how to write a great description that can entice people to buy your book:
- Ask a question-Asking a question to your reader on the back cover, immediately engages your audience. For example, for my book Obsessed with Her, I posed the question, What would you do if your child was missing? How far would you go to find out what happened to her? The reader will personally and internally answer these questions on the spot! If my child was missing, I would go out of my mind, I would be beside myself. I would do whatever it takes to find her. What happened to the child? What if they never find her? I need to know and I need to read this book! See how that worked? A question posed will never go unanswered. Obsessed with Her: Amazon.ca: Colling, L. L.: Books
- Leave them hanging-Give your potential reader a tiny taste of what’s in the book. My biggest pet peeve is when movie trailers give up all their best parts in the trailer; it’s so disappointing when we’ve already seen the ‘meat’ of the movie this way. Don’t make the same mistake with your book description, give your audience just enough to leave them wanting more. Here’s a great example from the book Machinia-Cybersecurity officer Damon Maxwell wakes from cryogenic sleep expecting to be ten years into his future but instead finds himself in the robot ruled empire of Machinia, 2156! Welcomed by Machinia’s omnipotent leader, the Universal, Damon learns that his extraordinary journey is part of a complex plan by the Universal to bait Machinia’s deadly enemy, the Underground into action. But the Universal’s brilliant robot aide, Nepcar, fears his leader’s dangerous scheme and pairs Damon with the beautiful and mysterious Cynthia Lhan hoping their union can prevent a catastrophe. Yet, even as the Universal’s plans fall into place an enigmatic figure appears in Damon’s life that even the mighty Universal is powerless to control. Will Damon ultimately be the destroyer of the robot race or its saviour? Machinia: Amazon.ca: Moscarella, Paul A., Goubar, Alex: Books
- Brief Synopsis– Could you imagine reading a book with no description? That would certainly be an odd experience! A brief synopsis of the book let’s your reader decide if they are interested enough about what’s inside to buy the book. Here’s my book Becoming James Cass as an example: It’s business as usual for James Cass, who is a doctor, a father, a husband, and a murderer. With a penchant for prostitutes and an appetite for alcohol, his life spirals out of control, one terrifying event at a time. Will he ever be able to atone for his sins? Or will his demons drag him to his grave? Becoming James Cass: Amazon.ca: Colling, L.L., Goubar, Alex: Books
The methods above work for every genre from kids books to thrillers and everything in between. When describing you book ensure that it’s intriguing to you too; always read the description from your reader’s perspective-you’ll instantly know if it works or not. We’re wrapping up Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House tomorrow, thanks to everyone who joined us during this exciting course, we hope you enjoyed it!
January 26, 2021– Did you hear about the Tweeter who sent Elon Musk the same message 154 times before the Tesla founder responded? The Tweeter set a goal of getting Elon to respond to his request to turn Musk’s space exploration into a video game and vowed to tweet him every day for a year. 154 days in, Elon responded with, “Yeah, we probably won’t sue you.” And there was the answer. The video game developer went ahead and got started on their project.
The point of this story is, most people will give up a lot sooner than 154 days in-just look at anyone who makes new year resolutions! Think of it this way, what if the Tweeter had given up after 153 days? They were SO close to having their dream come true, but they gave up too soon. Sometimes we’re months, weeks, or even days away from accomplishing our goals, but we’ve been at them so long with no progress that we start to get discouraged. I’m here to tell you, DO NOT GIVE UP. You must persist and keep going no matter how long it takes. The time will pass anyway, whether you give up or stick to it, so why not continue to try?
How long will it be before you give up on yourself and your dreams? How long will it be before you throw in the towel on your best-seller goals? I hope you won’t give up. I hope that you will persist even when it’s hard and you feel like you’re not making progress. Becoming anything, including a best selling author, takes time, persistence, hard work, and a number of steps that need to be done in order. If you commit and promise yourself to do the things that you need to do, and take action daily, you’ll be unstoppable! Check out our Best-Seller Bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 25, 2021-This week we’ll be wrapping up Best Seller Bootcamp! It’s been a total blast and I’m so thankful to everyone who signed up. We can’t talk about success without challenges, so today we’ll be talking about the enemies that will derail your chances at becoming a best selling author. They’re what I like to call the 4 p’s. No, not the 4 p’s of marketing, and if you’re still using marketing in that manner, you need to brush up on your skills! But that’s another blog post for another day. The four p’s that make up your best-seller enemies are as follows:
1) Procrastination-Not sitting down to write, not taking the time to do your marketing plan, not showing up to do the work. How can you have a best-seller if you haven’t written the book? You can’t.
2)Perfection-Too many rewrites or edits, redoing things and end up making a huge mess. Yes, there needs to be around 4 edits of the final draft, but the truth is, when our book is published, most authors go back and say, hmmm I should have changed that or I could have added that. Perfection doesn’t exist so stop looking for it and stop using it as an excuse not to finish your book! You can’t become a best seller if you don’t finish the book.
3)Pollution-Noise from outside sources, people telling you that you can’t possibly become a best seller because your work isn’t good enough, friends saying that you should change this or add that or take this away, people telling you that you shouldn’t try because you’ll never make it. Stay away from those people. And ensure that you have a handle on your own noise pollution, the voice in your head that is negative and tells you that you should quit. Tell it to shut up, and keep writing. Believe in yourself and your ability to reach your goals.
4)Procedure-You didn’t tag your work or categorize it properly. You didn’t take the time to brainstorm all of the proper categories where your book could fit. You didn’t format your book properly or convert it into an e-book. You ignored all of the proper procedures that go into writing and selling your work. You didn’t ask for help where you needed it. Procedures matter and building a best-seller is like baking a cake; one ingredient missing or out of order will bake up a disaster!
There are a lot more enemies that stand between you and best-seller status. Don’t let them distract you from your goal! Send us an email firstname.lastname@example.org for more info on how to overcome all of your writing challenges.
January 15, 2021– We are officially half-way through our Best-Seller Bootcamp! Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.
Publishers are responsible for:
- Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
- Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
- Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
- Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
- Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
- Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!
- Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
- Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
- Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
- Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
- Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.
If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.
Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share, we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.
We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/
January 12, 2020– This month as we focus on Best Seller Bootcamp, we’re talking about all of the moving parts that contribute to the success of becoming best-sellers. I’ve personally used each one of these tools over the years because they work! Today we’ll be talking about newsletters, how they help sell your book and what they should include. For the full, in-depth plan included in our course, visit: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
Let’s start with the basics: A newsletter is a piece of consistent, digital media that helps keep our readers up to date. It should be informative and entertaining, but what else should it include?
- New releases. Your newsletter should include any new releases and their complementary titles. For example, If you liked Obsessed with Her, you should read the prequel Becoming James Cass. This allows your readers to stay in the loop with other books they may enjoy.
- Updates. What are you working on? What books are coming next? Will you be attending any events? Can you post a digital schedule of your events? Perhaps you could share a progress report with your readers or a new character sketch?
- Excerpts. Put in a sample of your book, a teaser, something to give your readers a taste of your work. Don’t make it too long, and remember to start where the action is.
- Your social media handles. Facebook, LinkedIn, Twitter, Instagram, your website, YouTube Channel, and everywhere else your readers and potential readers can find you.
- Links to your work. Amazon, Indigo, Barnes & Noble, your webstore, independent bookstores, and wherever else your books are available.
- Interesting information. Little known facts about your books or links to current news stories that talk about things relative to what’s going on in your book eg. New tech updates, political stances, new developments etc.
The most important thing you should provide your readers through your newsletter is value. Whether it’s sharing author tips, how to’s, or new tech gadgets that make your writing life easier, valuable information is what your readers want!
To subscribe to our newsletter, send us an email at email@example.com and we’ll happily add you to our list. In the meantime, check out our Best-Seller Bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 8, 2020– I know that we’ve covered Metadata before in a previous blog post, but I wanted to reiterate the importance of it in the process of becoming a best selling author. Let’s start from the beginning; what is Metadata and why does it matter?
Metadata is everything connected with your book including the description, the title, if it’s a series, keywords, categories, and more. Metadata matters because this allows readers and prospective readers to find your book and ultimately purchase it. There are hundreds of thousands of works being uploaded PER DAY around the world! This is why properly organizing your Metadata is CRUCIAL to your success if you want to be heard amongst all of that noise.
Online consumers unknowingly access book metadata when searching online, making your book easier to discover including the readers who already know about you and the readers who are just discovering your book. Metadata also tells librarians and booksellers where to shelve your book! The ISBN assigns categories that are standard in the publishing industry and also allows digital stores like Amazon to locate it online.
Here are some tips to help:
- Pick the right keywords and phrases that apply to your book. What would readers type into the search bar if they were looking for a book like yours? Use keywords that can easily be included in your description, title website etc.
- Write an excellent book description. Make sure it’s intriguing and grabs your audience. Think of it as an elevator pitch for your book. The description of your book is the MOST important aspect of conversion (turning discovery into a sale).
- Be consistent. Spell your name exactly the way it is on your book cover. If you use a middle initial or hyphenate your name, this must be done consistently with each book for as long as you’re an author. Being consistent allows more links to you and your work and this will allow you and your books to be easily searched.
You want as many qualified (reading your genre) readers as possible to find your book. Excellent metadata, along with great book marketing, and captivating writing, will help with the rest. Your book’s metadata is vital to your success and has a MASSIVE impact on your book sales. Quality metadata is the difference between achieving bestseller status or missing out on an opportunity to reach a reader.
This post is the TIP of the iceberg when it comes to Metadata and how to use it! There is so much more to it.
If you’ve decided that becoming a best selling author is one of your writing goals for 2021, then let us help! Join our best seller bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 7, 2020– Do you know what an author platform is? It’s essential to your success if you want to become a best-selling author. Most authors have the same problem, OBSCURITY. How can people buy your book if they don’t know about it or if they’ve never heard of you or your work? Short answer-they can’t and they won’t.
An author platform put very simply-*the tools you use as an author to reach a potential audience. We usually talk about author platform in the context of social media and connecting with your readers. Author platform should include the following things:
- Amazon author page
And whatever other forms of social media that you are comfortable using to share your work. Content should be fresh, and you should be genuinely interested in connecting with your readers. It takes years to build an author platform, and the importance of being authentic and engaged, cannot be understated! This is why author platform building is ESSENTIAL to have in place BEFORE your book is released.
In our Best-Seller Bootcamp course, we teach you how to build your author platform, best practices, the importance of hashtags and how to effectively use them, and so much more! Click here for more info on the course: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
Be authentic, build your platform, and engage with readers!