September 20, 2021– We’re talking about continuing education for authors, and I can’t believe that we’re almost done with our theme for this month! Where is time going? It’s flying by, that’s for sure.
To keep in line with our theme, today, we’ll focus on optimizing your social media in five easy steps. We won’t focus on each one individually, but we will do more of a general overview.
- Links to events. If you’re having a book launch, signing, new release, virtual or in-person event, your social media should contain links to where people can find you and your products! Perhaps you’re doing a Barnes and Noble tour or a Facebook Live party; whatever you’re doing, put up the pertinent details for your followers to see, such as time, place, capacity, and what you’ll be offering.
- Update photos and videos regularly. This allows your followers to get a good idea of who you are and what you do, plus it’s fun to share photos and videos about your book-writing adventures. Maybe a family pet inspired your work; share a photo of them! Perhaps you want to share a glimpse of your new book cover mock-up or a video of you reading an excerpt from a novel you’re working on. There are tons of ideas to share to keep your readers/followers/friends in the loop.
- Links to your site. If you have a blog or online store, be sure to link your social media to it. This is where your audience can read more about you and what you’re working on, plus they’ll know where to purchase your products and how to attend your next event!
- How to/behind the scenes. Maybe you’ve got some great tips on how to outline a novel quickly that you want to share with your audience, or perhaps you’ve got some great behind the scenes stuff that you want to let your readers in on, like that time you visited the Metropolitan Museum of Art and a painting inspired your book. Whatever it is, people love to find out what goes on behind the scenes!
- Relevant hashtags. I know we said we wouldn’t get overly specific, but this one pertains directly to Instagram for the most part. Relevant hashtags (words that align with your book or what you’re doing) give you more exposure to your audience when they search for specific terms and lets them find you!
We’re adding new classes all the time! Check out some of the courses we have available by visiting: http://www.pandamoniumpublishing.com/shop