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Lucky Number 13

July 21, 2021– This month, we’re talking about Public Speaking for authors! We’ve got an excellent method to share with you to help you put your speech together quickly and effectively without getting stuck when thinking of ideas to speak on.

The most important piece of advice that I can give you when speaking to the public is to pick a topic that you’re passionate about! There’s nothing more captivating than watching someone talk about something they care about and are fully invested in; their excitement and enthusiasm leap off the stage and inspire others.

When developing your presentation, most authors start brainstorming just like they do before they write a book. Speech writing is no different; it’s like a condensed version of a novel! After you choose your topic, write a one-sentence description of the purpose of your speech. What are you trying to achieve? What do you want your audience to get out of it? What do you want them to do next?

Then, write down 13 talking points. Let’s do an example:

You are speaking to a group of people that are interested in self-publishing. You’re a self-published author that has ten books under your belt, and you’ve had a couple of best-sellers. You’ve decided that your topic is How to Write and Publish a Best-Selling Thriller Novel. Note how specific the subject is. By being so precise in what you’re speaking about, you know that every person in the audience is there because they want to know how to write and publish a thriller novel that is a best-seller. You’ve niched it down and have identified your target market beautifully.

Your thirteen talking points could include:

  1. The difference between a thriller and a mystery.
  2. How to outline your novel.
  3. How to develop characters.
  4. How to create a killer plot.
  5. How to wrap up your book with a bow.
  6. The importance of dialogue.
  7. Self-publishing platforms.
  8. What makes a best-selling thriller.
  9. How to develop your book for print.
  10. How to develop your book as an e-book.
  11. Meta-data and the importance of tagging and categorizing.
  12. How to get your self-published book into major chains and bookstores.
  13. The importance of author platform and social media for authors.

After you’ve compiled your list of thirteen topics, consider how much time you have to speak to your audience. Then, choose only FIVE topics from the list you made above to focus on (if you have an hour to speak) or THREE topics to talk about if you have half an hour to present.

Beside each talking point, list ideas, statistics, examples, phrases, and stories that you can use in your speech. You’ll find yourself with a great outline that flows nicely and allows your listeners to learn seamlessly.

 

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