August 16, 2021- As we continue our theme this month of what publishers want, we’re touching on the cons of traditional publishing. Last week we spoke about the pros of traditional publishing, so let’s explore the alternative.
- You have no control. The publisher is in total control of your manuscript and your book. They choose the parts they want to cut or extend, hire the cover designer and ensure that the book looks the way it needs to whether you like the cover art or not. Publishers turn the manuscript into something saleable because publishing is a business and your book is a product.
- Expectations are high. The industry is changing and has been for a while. Publishers now rely on authors to pull their weight. Not only do they expect authors to engage with their readers at book signings and events, they ask them to be active on social media and have an author platform in place before the book is published. Authors are also expected to promote their books on various platforms. There are minimum sales targets for reprints, and if the book doesn’t reach that minimum, it will not get another print run.
- No guarantees. Authors might not get a reprint of their current book or another publishing deal, even if published in the past. Things change all the time, and new authors and ideas come into play. There are no guarantees in publishing or life.
The point is to treat each book as if it were your first; put the work in, be active in the promotion and sale of your book, and keep writing!