September 28, 2021– In a couple of days, we’ll wrap up our theme for this month, continuing education for authors. Today we’re going to chat about why every author should have a blog and some key tips to educate you on the importance of blogging for authors.
Businesses use blogs as marketing tools to share tips, industry news, updates on products, how to use the products, etc. They have become an excellent place for offering readers multi-media experiences through audio/visual options. People love reading blogs because of the conversational tone and the engagement with the author.
Here are 5 reasons why you should have a blog:
- Search Engines: Interesting content and consistency are the two key ingredients search engines use to find you and your business. Having a blog with the correct keywords, content, and frequency can put you on the first page of Google and other search engines, making it easy for your audience to find your books.
- Shareable: When folks find things they like online, they tend to share them via social networks or email. Your website should have social sharing buttons so that readers can share things from your blog posts that they find interesting. Perhaps you wrote about, e.g., anxiety in children and 3 easy exercises you can do anywhere, parents will want to share valuable information like this. Make it easy for them!
- Expertise: You’re seen as an expert in your field when you regularly share relevant, valuable information. People buy from companies and businesses that show they are experts in their industry. You’ve got a great opportunity here with blog posts showing your expertise in whatever area you choose relevant to your skills.
- Cross-Promote: Blogs are great networking tools. You can widen your net by inviting experts to guest post on your blog/podcast and talk about things that your readers care about. This is the ultimate in adding value. Plus, when you invite experts into your space as a guest, chances are, they will invite you to post on their blog and chat about your book series in reciprocity. This is a great way to reach a larger/untapped audience that otherwise you may not have been able to reach on your own.
So, as you can see, if you’re an author who is blogless, you’re missing out! Another key bonus to blogging is that it will force you to write and keep your skills sharp. What are you waiting for? Get started today!