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The Power of Colours…

May 22, 2019- Colours evoke powerful emotions. When designing your book cover, illustrations, and website, colour plays an important role! Let’s take a look at what each of the colours below, stand for:

RED: Courage, power, glory, love, drive, passion, inner strength, romance & violence.

ORANGE: Speed, dedication, loyalty, change, harvest, warmth, friendship & family. 

GREEN: Growth, renewal, intelligence, money, luck, envy, greed, nature & survival. 

BLUE: Peace, flexibility, water, depression, empathy, respect, honour & trust. 

WHITE: Cleanliness, purity, coldness, light, & hope.

BLACK: Glamour, security, power, wealth, mystery, intrigue & sophistication. 

For my book cover Obsessed with Her, we chose a black background (Mystery & Intrigue)  with red and blue writing for the title (red= violence) (blue= depression). You may have thought it as a coincidence, but every single thing we do is calculated and with purpose. There is also a MAJOR give away (the ending) in the shape of the title. (No spoilers here, sorry!)

Using colour is essential because you are getting your reader to subconsciously find clues to give them some insight into the type of book you’ve written.  

I hope now that you know about the power of colour, that you’ll use it wisely and use it to add to the reader’s experience!

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