March 16, 2020- Grrr…buckle up for this post. It’s about to get heated.
I was at a tradeshow last weekend, and there had to be fifty or more vendors set up around the room. There were businesses that dealt with health and alternative medicine, personal beauty, finance, and everything in between. As I made my way down the aisles, I counted on one hand how many people engaged with me as a customer…my grand total? 3. Three people said hello and started up a conversation about their business, what they were doing at the show, and how their services/products could potentially help me.
I wasn’t shocked, and that’s something that we should be worried about. It means that as a society, we have been trained over the years to expect crappy service and rude/rushed sales associates. As consumers, we’ve been trained to get things ourselves, and this trickles all the way down to self-checkout processes. Some business owners make the horrible and profit hurting assumption that if people want to buy our products, they’ll be the ones to break the ice, so why should we bother to look up from our phones or even stand up to greet them. And we wonder why online shopping and Amazon are taking over the world. I don’t wonder, I know.
Let me remind you-NO ONE CARES WHO YOU ARE. If you’re in business or an author for that matter, it’s YOUR job to make people CARE about who you are and what you have to say. I tell my authors this all the time when they are about to do a book signing, “You are not James Patterson, no one is here to see you.” Harsh? Maybe, but they’re a tough group and they get my point that they need to engage with readers. They are unknown, and it’s their job to talk to people about themselves and about their books. It’s their job to tell the readers and customers why they should read our work and how our books can benefit them in some way. STOP SELLING AND START HELPING. That’s enough ranting on my end. We don’t do missed opportunities at my House, so let’s get down to business.
Here’s what you need to do to make people give a damn about what you have to say.
Put away your phone. This is first on the list because we live in a world that is full of distraction. Being on your phone while customers are walking by your booth/business/table is unprofessional and rude. It shows that you care more about what’s going on in the virtual world rather than in the real one. It also sends a message that they aren’t important enough for you to put your phone down for.
Smile and say hello. Imagine that! So easy and so simple yet 80% of people at tradeshows, retail environments, and behind booths don’t do this.
Engage with people. Ask them about themselves. Be genuinely interested in what they have to say. Don’t pitch your products or services right away that drives me insane more than anything. If you’re just jumping into your spiel of, “This is what we do,” blah blah blah, then you may as well just get to the point and say, “Give me your money.” It’s so offputting, and so is faking interest in people and interrupting them. If you care about your customers and readers, they’ll know it, and they’ll care about you too.
I know that this list seems ridiculously simple, but I wouldn’t have to post about it if it wasn’t true. Get your head out of your ass and take care of your customers and potential customers. The life of your business depends on it.
February 22, 2019– I thought it would be fun to post the throwback book trailer for my novel, Obsessed with Her! Have you read it yet? What did you think? It’s in its fifth reprint, and we just can’t seem to keep it in stock. Get your copy today from our online store or at Indigo, Chapters, Coles, Barnes and Noble, and of course, Amazon! The prequel to Obsessed with Her, is titled, Becoming James Cass and will be released in September of this year. Stay tuned for more trailers from Pandamonium Publishing House, coming soon!
December 31, 2018– Well friends, it’s been an epic year in so many ways; I started some new adventures, made lots of new friends, traveled, and of course published a few books. But what about the books I read? It would be unfair of me not to mention them as some of them made such an impact on me, that my life and way of thinking will never be the same.
60 books in a year was my goal, and I’m happy to say that I reached it. For all of you numbers nuts, that works out to approximately 1.15 books per week. Now, remember that not all of the books I read were in paperback format, some of them were audio books, and e-books. This method of “reading” allowed me to listen to books while travelling and while doing mundane tasks. I know that without audio books, it would have been much harder for me to reach my goal of 60 books read for the year.
Let’s get on with it! Here is my list of books that I read in 2018: (A quick search on Amazon will show you details and the authors)
5 Thieves of Happiness
Murder, She Wrote- Hook, Line, and Murder
The Million Dollar Blog
Murder, She Wrote- Dying to Retire
Never Lose a Customer Again
Mind Over Mind
Outwitting the Devil
Murder, She Wrote- Scared to Death
Every Breath You Take
The Couple Next Door
You are Not so Smart
The Brain that Changes Itself
Tools of Titans
Make Your Bed
Discipline Equals Freedom
The Power of Gratitude
The Subtle Art of Not Giving a Fuck
To Kill a Mockingbird
Do the Work
12 Rules for Life
The Checklist Manifesto
The 5 Second Rule
The Obstacle is the Way
The 10x Rule
33 Strategies of War
All Marketers are Liars
The Toyota Way
The Magic of Thinking Big
The 48 Laws of Power
Challenge Your Potential
Dig Your Well Before You’re Thirsty
The Positive Power of Negative Thinking
How I write
On Writing (Stephen King)
The Psychology of Winning
1 Page Marketing Plan
The Art of War
The Idiot Brain
Screenwriting for Dummies
I See You
The Woman in Cabin 10
The Sales Bible
Save the Cat
Book Yourself Solid
The Meditations of Marcus Aurelius
So, there you have it! I look forward to reading another 60 books in 2019. Remember, you can never be overdressed or overeducated. Happy Reading! X LLB
December 27, 2017- Obsessed with Her is finally here. Get it on Amazon now, or in stores on January 20, 2018. What would you do if your child was missing? How far would you go to find out what happened to her? Obsessed with her is every parent’s worst nightmare.
July 3, 2017-Well friends, this weekend was wonderful in so many ways. Not only was it Canada Day on July the first but I’m happy to announce that Pandamonium Publishing House along with a very talented author, successfully launched Unfrogged by Tamara Botting. Unfrogged is a middle-grade novel that is based on a fairytale, but I must say that I like this version a whole lot better! Princess Meredith is the definition of anti-princess, and that’s just one of the things that make her so relatable.
Here is a picture from the weekend of author Tamara Botting with her novel, Unfrogged for the very first time. Way to go Tamara! Unfrogged will be available in stores such as Coles, Indigo, and Chapters as well as Amazon this coming week.
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